We will start this article assuming you already know how important it is to have a brand manual. You probably already have one and are not sure how to use it. A quick Google search will bring up hundreds of posts about how to make one, the things it should include and how important it is. But it’s harder to […]
I Received “My Designs”, Now What? Continúa leyendo »
At Hey Design we do a lot of branding projects for entrepreneurs but when I particularly say I’m in branding that usually opens up more questions than it answers. Inspired by the Condensed publication we have created this quick guide to branding for entrepreneurs. If you are one of those who are not sure what I mean by “branding” then
Branding for entrepreneurs Continúa leyendo »
Our design process at Hey starts with the delivery of stylescapes (or moodboards). After we have talked intensively with the client and approved the brief at Hey, we deliver what we call stylescapes (or moodboards). And we do it before we start designing any brand or logo. To better understand each other, a stylescape is a design deliverable that helps
Why we make stylescapes before designing Continúa leyendo »
Whether internal communications are handled by Human Resources, Marketing or “the Communications area”, they can be much more efficient when they go hand in hand with the development of visual communication. Here we tell you how graphic design can help you improve your company’s advertisements. All organizations need an effective internal communications strategy to align objectives and cross-cutting information. HR
How to improve your company’s internal communications with graphic design Continúa leyendo »
In a new edition of VAS Magazine, Hey Design was interviewed to talk about its experience in sustainable packaging design during the pandemic. We always start with a minimum reusable alternative. In other words, the minimum possible packaging must also be reusable. This also boosts brand awareness from the brand’s point of view. -Macarena Moraga, Creative Director The Chilean graphic
Hey Design talks about sustainable packaging design in VAS magazine Continúa leyendo »
Why do you need to create a customer profile? Because every successful business knows that the most important thing to sustain you in the marketplace is to know your customers. No business is able to last for many years without fully understanding who its customers are and what they want. After all, as consumers in a free market, when a
10 Questions to create a Customer Profile Continúa leyendo »
Creating a company name or giving a name to your brand, product, application, etc., is a task that seems very delicate and can take months! Hence, it can delay your branding process. -never create a logo without first having a name-. Grant Polachek, Marketing Director at Squadhelp has published in JustCreative, 10 tips for naming your brand that will make
10 tips for naming your brand or company Continúa leyendo »
Finding a name for your company is not as easy as it seems to be. Some people get hit by luck and receive the perfect name like a stroke of divine illumination while they sleep. Others have the perfect name but so do hundreds of others around the world. Here’s how Hey Diseño chooses the name of your company: 1.
Naming. How we find your company name Continúa leyendo »
This 2020 has been a strange year full of changes, particularly in Chile. We have seen how brands, like all of us, have been adapting (some more, some less quickly) to the market, the environment, the public and its demands. Hence, if you don’t adapt, you die. My mother always says that you have to be like the reeds that
Polymorphic logos Continúa leyendo »
You may already have your logotype design or have ready the ideas you want to communicate with it. But you might want to be sure that it complies with all the premises of the design before it comes out. If so, it is important that you consider the five keys to improve your logo design that we bring you below.
Improve your logotype design in 5 easy steps Continúa leyendo »
