According to the Santiago Chamber of Commerce, 57% of Chileans make their purchases online. This is a figure that has surely increased considerably as a result of the COVID-19 (coronavirus) situation. Certainly, in recent months we have witnessed the benefits that the digital world can bring to people. Businesses – no matter their size – are no exception. In fact,
Macarena Moraga, our Creative Director, was interviewed by VAS 4.0 Magazine about the creative market in Chile and trends in packaging development. “The environmental crisis has brought new challenges to the industry” The Creative Director of this renowned agency bets on innovation and trusts in the talent of national designers. She also affirms that they have nothing to envy to
Many people tend to confuse both concepts, believing that when we talk about “Brand”, we are referring to a logo or slogan that combines colors, words or graphics. It is true that logo design has a close relationship with brand design, but it goes much further. A brand is the visual representation of a firm, company or business, which includes
In recent times the word sustainability has begun to be more and more used to the point that it has lost part of its meaning. What do we talk about when we talk about sustainable design? Foto: SCOTT WARMAN ECO-FRIENDLY DESIGN IS NOT SUSTAINABLE. SUSTAINABLE DESIGN IS ECO- FRIENDLY. No matter what Donald Trump says, climate change and global warming are
The image and presentation of a product or package offered by the company depends on the packaging, which must represent something more than a protective wrapping. That is why you should count on the help of a professional for packaging design. These professionals will make your brand image stand out from the rest and your product will get more value.
“If you are not on the Internet, you don’t exist”. This -real- phrase makes companies (regardless of their size) look for a web designer every day. However, many still don´t have a clear idea of why or what for. The result is a standard website, with irrelevant information, that does not generate any benefit for your company. And of course,
WHAT INFORMATION YOU SHOULD PROVIDE AS A CLIENT TO QUICKLY GET A GRAPHIC DESIGN QUOTATION THAT IS APPROPRIATE FOR YOUR PROJECT AND REALISTIC. This is NOT an article for designers, you will not find here how to budget or how much to charge. Finally, you made the decision to look for a professional designer to make or redo your logo.
Ok, you decided to launch that venture you have been thinking about for a long time. You know it is important to have a brand that stands out so you are looking for someone to make a logo for you. Are you sure that is all you need? Maybe yes, maybe no. It all really depends on how committed you
If you know nothing about design, choosing a graphic designer may seem like a daunting task. However, you don’t have to try that hard. All the designers you evaluate will have good qualifications and good recommendations. The trick is to find someone you can work with easily; the rest will fall into place on its own. Certainly, the designer should
When we talk about a “corporate memory” we should think of it as exactly that; a memory. It is the preservation of a heritage, the history, philosophy and knowledge of a company or brand. It is important to “put on the table” all the knowledge that is available in the company, this transparency and clarity of intellectual assets allows them
According to the Santiago Chamber of Commerce, 57% of Chileans make their purchases online. This is a figure that has surely increased considerably as a result of the COVID-19 (coronavirus) situation. Certainly, in recent months we have witnessed the benefits that the digital world can bring to people. Businesses – no matter their size – are no exception. In fact,
Macarena Moraga, our Creative Director, was interviewed by VAS 4.0 Magazine about the creative market in Chile and trends in packaging development. “The environmental crisis has brought new challenges to the industry” The Creative Director of this renowned agency bets on innovation and trusts in the talent of national designers. She also affirms that they have nothing to envy to
Many people tend to confuse both concepts, believing that when we talk about “Brand”, we are referring to a logo or slogan that combines colors, words or graphics. It is true that logo design has a close relationship with brand design, but it goes much further. A brand is the visual representation of a firm, company or business, which includes
In recent times the word sustainability has begun to be more and more used to the point that it has lost part of its meaning. What do we talk about when we talk about sustainable design? Foto: SCOTT WARMAN ECO-FRIENDLY DESIGN IS NOT SUSTAINABLE. SUSTAINABLE DESIGN IS ECO- FRIENDLY. No matter what Donald Trump says, climate change and global warming are
The image and presentation of a product or package offered by the company depends on the packaging, which must represent something more than a protective wrapping. That is why you should count on the help of a professional for packaging design. These professionals will make your brand image stand out from the rest and your product will get more value.
“If you are not on the Internet, you don’t exist”. This -real- phrase makes companies (regardless of their size) look for a web designer every day. However, many still don´t have a clear idea of why or what for. The result is a standard website, with irrelevant information, that does not generate any benefit for your company. And of course,
WHAT INFORMATION YOU SHOULD PROVIDE AS A CLIENT TO QUICKLY GET A GRAPHIC DESIGN QUOTATION THAT IS APPROPRIATE FOR YOUR PROJECT AND REALISTIC. This is NOT an article for designers, you will not find here how to budget or how much to charge. Finally, you made the decision to look for a professional designer to make or redo your logo.
Ok, you decided to launch that venture you have been thinking about for a long time. You know it is important to have a brand that stands out so you are looking for someone to make a logo for you. Are you sure that is all you need? Maybe yes, maybe no. It all really depends on how committed you
If you know nothing about design, choosing a graphic designer may seem like a daunting task. However, you don’t have to try that hard. All the designers you evaluate will have good qualifications and good recommendations. The trick is to find someone you can work with easily; the rest will fall into place on its own. Certainly, the designer should
When we talk about a “corporate memory” we should think of it as exactly that; a memory. It is the preservation of a heritage, the history, philosophy and knowledge of a company or brand. It is important to “put on the table” all the knowledge that is available in the company, this transparency and clarity of intellectual assets allows them
