In a new edition of VAS Magazine, Hey Design was interviewed to talk about its experience in sustainable packaging design during the pandemic. We always start with a minimum reusable alternative. In other words, the minimum possible packaging must also be reusable. This also boosts brand awareness from the brand’s point of view. -Macarena Moraga, Creative Director The Chilean graphic
Why do you need to create a customer profile? Because every successful business knows that the most important thing to sustain you in the marketplace is to know your customers. No business is able to last for many years without fully understanding who its customers are and what they want. After all, as consumers in a free market, when a
Creating a company name or giving a name to your brand, product, application, etc., is a task that seems very delicate and can take months! Hence, it can delay your branding process. -never create a logo without first having a name-. Grant Polachek, Marketing Director at Squadhelp has published in JustCreative, 10 tips for naming your brand that will make
Finding a name for your company is not as easy as it seems to be. Some people get hit by luck and receive the perfect name like a stroke of divine illumination while they sleep. Others have the perfect name but so do hundreds of others around the world. Here’s how Hey Diseño chooses the name of your company: 1.
This 2020 has been a strange year full of changes, particularly in Chile. We have seen how brands, like all of us, have been adapting (some more, some less quickly) to the market, the environment, the public and its demands. Hence, if you don’t adapt, you die. My mother always says that you have to be like the reeds that
You may already have your logotype design or have ready the ideas you want to communicate with it. But you might want to be sure that it complies with all the premises of the design before it comes out. If so, it is important that you consider the five keys to improve your logo design that we bring you below.
According to the Santiago Chamber of Commerce, 57% of Chileans make their purchases online. This is a figure that has surely increased considerably as a result of the COVID-19 (coronavirus) situation. Certainly, in recent months we have witnessed the benefits that the digital world can bring to people. Businesses – no matter their size – are no exception. In fact,
Macarena Moraga, our Creative Director, was interviewed by VAS 4.0 Magazine about the creative market in Chile and trends in packaging development. “The environmental crisis has brought new challenges to the industry” The Creative Director of this renowned agency bets on innovation and trusts in the talent of national designers. She also affirms that they have nothing to envy to
Many people tend to confuse both concepts, believing that when we talk about “Brand”, we are referring to a logo or slogan that combines colors, words or graphics. It is true that logo design has a close relationship with brand design, but it goes much further. A brand is the visual representation of a firm, company or business, which includes
In recent times the word sustainability has begun to be more and more used to the point that it has lost part of its meaning. What do we talk about when we talk about sustainable design? Foto: SCOTT WARMAN ECO-FRIENDLY DESIGN IS NOT SUSTAINABLE. SUSTAINABLE DESIGN IS ECO- FRIENDLY. No matter what Donald Trump says, climate change and global warming are
In a new edition of VAS Magazine, Hey Design was interviewed to talk about its experience in sustainable packaging design during the pandemic. We always start with a minimum reusable alternative. In other words, the minimum possible packaging must also be reusable. This also boosts brand awareness from the brand’s point of view. -Macarena Moraga, Creative Director The Chilean graphic
Why do you need to create a customer profile? Because every successful business knows that the most important thing to sustain you in the marketplace is to know your customers. No business is able to last for many years without fully understanding who its customers are and what they want. After all, as consumers in a free market, when a
Creating a company name or giving a name to your brand, product, application, etc., is a task that seems very delicate and can take months! Hence, it can delay your branding process. -never create a logo without first having a name-. Grant Polachek, Marketing Director at Squadhelp has published in JustCreative, 10 tips for naming your brand that will make
Finding a name for your company is not as easy as it seems to be. Some people get hit by luck and receive the perfect name like a stroke of divine illumination while they sleep. Others have the perfect name but so do hundreds of others around the world. Here’s how Hey Diseño chooses the name of your company: 1.
This 2020 has been a strange year full of changes, particularly in Chile. We have seen how brands, like all of us, have been adapting (some more, some less quickly) to the market, the environment, the public and its demands. Hence, if you don’t adapt, you die. My mother always says that you have to be like the reeds that
You may already have your logotype design or have ready the ideas you want to communicate with it. But you might want to be sure that it complies with all the premises of the design before it comes out. If so, it is important that you consider the five keys to improve your logo design that we bring you below.
According to the Santiago Chamber of Commerce, 57% of Chileans make their purchases online. This is a figure that has surely increased considerably as a result of the COVID-19 (coronavirus) situation. Certainly, in recent months we have witnessed the benefits that the digital world can bring to people. Businesses – no matter their size – are no exception. In fact,
Macarena Moraga, our Creative Director, was interviewed by VAS 4.0 Magazine about the creative market in Chile and trends in packaging development. “The environmental crisis has brought new challenges to the industry” The Creative Director of this renowned agency bets on innovation and trusts in the talent of national designers. She also affirms that they have nothing to envy to
Many people tend to confuse both concepts, believing that when we talk about “Brand”, we are referring to a logo or slogan that combines colors, words or graphics. It is true that logo design has a close relationship with brand design, but it goes much further. A brand is the visual representation of a firm, company or business, which includes
In recent times the word sustainability has begun to be more and more used to the point that it has lost part of its meaning. What do we talk about when we talk about sustainable design? Foto: SCOTT WARMAN ECO-FRIENDLY DESIGN IS NOT SUSTAINABLE. SUSTAINABLE DESIGN IS ECO- FRIENDLY. No matter what Donald Trump says, climate change and global warming are
