This 2020 has been a strange year full of changes, particularly in Chile. We have seen how brands, like all of us, have been adapting (some more, some less quickly) to the market, the environment, the public and its demands. Hence, if you don’t adapt, you die. My mother always says that you have to be like the reeds that
You may already have your logotype design or have ready the ideas you want to communicate with it. But you might want to be sure that it complies with all the premises of the design before it comes out. If so, it is important that you consider the five keys to improve your logo design that we bring you below.
Many people tend to confuse both concepts, believing that when we talk about “Brand”, we are referring to a logo or slogan that combines colors, words or graphics. It is true that logo design has a close relationship with brand design, but it goes much further. A brand is the visual representation of a firm, company or business, which includes
Ok, you decided to launch that venture you have been thinking about for a long time. You know it is important to have a brand that stands out so you are looking for someone to make a logo for you. Are you sure that is all you need? Maybe yes, maybe no. It all really depends on how committed you
The eternal question and the most popular quote. How much does a logo cost? The only possible answer is: it depends. What does it depend on? On the client. No, it’s not that we are going to charge you more for having more. It depends on the client, understanding the client as the project for which the logo will be
Are your marketing activities as effective as you would like them to be? Many business owners would say no. Although their efforts are good, we always want more from our marketing communications. One reason your marketing communications may not be working as they should is because of the gap between your marketing messages and your brand identity This gap is
This 2020 has been a strange year full of changes, particularly in Chile. We have seen how brands, like all of us, have been adapting (some more, some less quickly) to the market, the environment, the public and its demands. Hence, if you don’t adapt, you die. My mother always says that you have to be like the reeds that
You may already have your logotype design or have ready the ideas you want to communicate with it. But you might want to be sure that it complies with all the premises of the design before it comes out. If so, it is important that you consider the five keys to improve your logo design that we bring you below.
Many people tend to confuse both concepts, believing that when we talk about “Brand”, we are referring to a logo or slogan that combines colors, words or graphics. It is true that logo design has a close relationship with brand design, but it goes much further. A brand is the visual representation of a firm, company or business, which includes
Ok, you decided to launch that venture you have been thinking about for a long time. You know it is important to have a brand that stands out so you are looking for someone to make a logo for you. Are you sure that is all you need? Maybe yes, maybe no. It all really depends on how committed you
The eternal question and the most popular quote. How much does a logo cost? The only possible answer is: it depends. What does it depend on? On the client. No, it’s not that we are going to charge you more for having more. It depends on the client, understanding the client as the project for which the logo will be
Are your marketing activities as effective as you would like them to be? Many business owners would say no. Although their efforts are good, we always want more from our marketing communications. One reason your marketing communications may not be working as they should is because of the gap between your marketing messages and your brand identity This gap is
