The eternal question and the most popular quote. How much does a logo cost? The only possible answer is: it depends. What does it depend on? On the client. No, it’s not that we are going to charge you more for having more. It depends on the client, understanding the client as the project for which the logo will be […]
How much does a logo cost? Continúa leyendo »
Apparently, it’s no surprise that up to the present time, the use of the internet on smartphones and tablets has increased considerably over the last few years. Despite this, there are still small and medium-sized businesses that do not have a responsive (mobile-friendly) WEBSITE. This not only generates a loss of business opportunities but also causes problems for the Internet
5 Reasons why your business needs a responsive website Continúa leyendo »
Are your marketing activities as effective as you would like them to be? Many business owners would say no. Although their efforts are good, we always want more from our marketing communications. One reason your marketing communications may not be working as they should is because of the gap between your marketing messages and your brand identity This gap is
Branding and Marketing: What’s the difference? Continúa leyendo »
In today’s businesses, the word “brand” is one of the most commonly used. And, at the same time, one of the most misunderstood terms in the market. Depending on the use of the product, consumers may consider it as a symbol, a metaphor, a label and a descriptor. In this sense, brands´ origin may be a product, an artist, an
The importance of creating brand guidelines Continúa leyendo »
