Surlat lactose free rebrand

Hey Design was the winning agency in the bidding for the image redesign of Surlat Sin Lactosa.

The first brand Surlat had recently changed its image and the Lactose-Free line could not be less. It was necessary to create a modern, young and urban identity that would live up to Surlat’s new positioning.

The result was a new and “fluid” logo. A handmade, free and energetic visual identity that was reflected on the new milk cartons, yoghurts packaging, butter and cheeses.

Photos: @surlatchile