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Umine: When rebrand is “just” a matter of storytelling
At Hey! Diseño, we are passionate about branding and creating striking visual identities. However, sometimes a project comes along that pushes us to go beyond the conventional, to challenge our methodologies and discover new ways to make an impact. Umine was one of those. This innovative human resources company, with its people management platform, training programmes and specialised courses, approached
Outsourcing Graphic design: Why is a Brand Manual necessary to ensure success
Imagine you have a company, and you hire an external agency to help you with some social media posts. Yes, they will ask you for a brand manual to know which colors you use, the typography (if there is more than one), and other graphic elements. Today at Hey Diseño, we will talk about what a brand manual is and why it
Visual identity and branding: what is it and how is it applied?
What Do We Mean When We Say “Visual Identity”? Is It the Same as “Branding”?Let’s break it down together to explore their similarities and differences. But if you’re still wondering whether they’re the same—no, they’re not. The First Question: What Do We Call Visual Identity? If you’re thinking about graphic elements, you’re on the right track. Visual identity is a
The Power of Stories: How Storytelling Can Transform Your Brand
In 1994, Steve Jobs gave a lecture. Yes, Steve, the creator of one of the companies that revolutionized technology in recent years: Apple. He mentioned the following: “The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation to come… and Disney has the monopoly on the storytelling business.