{"id":650,"date":"2017-06-20T20:15:49","date_gmt":"2017-06-20T20:15:49","guid":{"rendered":"http:\/\/www.heydiseno.cl\/?p=650"},"modified":"2021-11-25T16:15:24","modified_gmt":"2021-11-25T19:15:24","slug":"cuanto-cuesta-un-logo","status":"publish","type":"post","link":"https:\/\/www.heydiseno.cl\/cerramos\/2017\/06\/20\/cuanto-cuesta-un-logo\/","title":{"rendered":"Cu\u00e1nto cuesta un logo"},"content":{"rendered":"\n

La eterna pregunta y la cotizaci\u00f3n m\u00e1s popular. <\/p>\n\n\n\n

\u00bfCu\u00e1nto cuesta un logo? <\/p>

La \u00fanica respuesta posible es: depende.<\/p>

\u00bfDe qu\u00e9 depende? <\/p>

Del cliente.<\/p><\/blockquote>\n\n\n\n

No, no es que vayamos a cobrarte m\u00e1s por tener m\u00e1s. Depende del cliente entendiendo al cliente como el proyecto para el que ser\u00e1 utilizado el logotipo. \u00bfEs una mediana empresa familiar o una gran marca buscando un redise\u00f1o? Tal vez un emprendedor comenzando una nueva aventura \u00bfEs para una nueva cerveza (producto) o una sangucheria de barrio (servicio)? Todo \u00e9sto importa (mucho) y determina el precio del logotipo.<\/p>\n\n\n\n

\u00abBueno pero \u00a1\u00bfCu\u00e1nto cuesta un logo?! as\u00ed m\u00e1s o menos…al ojo\u00bb<\/p>\n\n\n\n

Un logo puede ser desde gratis hasta costar medio mill\u00f3n de d\u00f3lares. Si, as\u00ed de grande es la brecha. Lo siento. Obviamente te recomendar\u00eda un logo gratis, a menos de que sea alg\u00fan tipo de intercambio, pro bono o similar. Un logo gratis puede salirte finalmente muy caro.<\/a> Pero para entregarte un precio primero hay algunas preguntas que debes responder.<\/p>\n\n\n\n

\u00bfDe qu\u00e9 trata tu negocio?<\/h4>\n\n\n\n

\u00bfEs tu negocio un servicio o un producto? Si es un producto \u00bfD\u00f3nde se vende, a qui\u00e9n?\u00bfCu\u00e1ntas variedades del producto tienes o piensas tener? Necesito saber el tipo de exposici\u00f3n que tendr\u00e1 tu marca y, a\u00fan m\u00e1s importante, si puede llegar a ser un factor decisivo en la decisi\u00f3n de compra o no. \u00bfEs un local? \u00bfDe cu\u00e1ntos locales estamos hablando y d\u00f3nde est\u00e1n ubicados?<\/p>\n\n\n\n

\u00bfPara cu\u00e1ndo lo necesitas?\u00bfQu\u00e9 tan apurado est\u00e1s?<\/h4>\n\n\n\n

Este es otro factor no menor al momento de establecer un precio ya que va directamente relacionado a las horas-hombre que dedicar\u00e1 la agencia a tu proyecto. Es importante que al iniciar cualquier tipo de trabajo de dise\u00f1o se establezcan claramente los plazos e instancias de correcci\u00f3n con el cliente<\/strong>. No es lo mismo dise\u00f1ar-mostrar-corregir-entregar que dise\u00f1ar-mostrar-corregir-mostrar-corregir-mostrar-esto puede ser un loop infinito…<\/p>\n\n\n\n

Del tiempo depender\u00e1 la cantidad de propuestas que la agencia logre desarrollar y la dedicaci\u00f3n que ponga a las correcciones y feedback que el cliente pueda entregar.<\/p>\n\n\n\n

\u00bfCu\u00e1nto tienes pensado a destinar dentro de tu presupuesto?<\/h4>\n\n\n\n

Es una pregunta bastante directa que la mayor\u00eda de las veces incomoda pero el presupuesto es tambi\u00e9n determinante al momento de saber cu\u00e1nto tiempo dedicar\u00e9 a tu proyecto como agencia; cu\u00e1ntas propuestas, cu\u00e1ntas correcciones. Y a\u00fan m\u00e1s importante me ayudar\u00e1 a saber en cu\u00e1nto valorizas tu marca finalmente.<\/p>\n\n\n\n

Por \u00faltimo, cualquiera sea tu caso, tenemos algunos consejos al momento de contratar los servicios de un dise\u00f1ador o agencia de dise\u00f1o<\/strong> para el dise\u00f1o de tu logo:<\/p>\n\n\n\n

\"cu\u00e1nto-cuessta-un-logo\"\/<\/figure>
\n
  1. Parece obvio pero fijarse en el profesionalismo del dise\u00f1ador\/a o agencia es super importante \u00bfc\u00f3mo entrega las cotizaciones?\u00bfqu\u00e9 lenguaje utiliza? mal que mal van a estar trabajando juntos por un buen tiempo (al menos un mes).<\/li>
  2. Al momento de cotizar debieran entregarte un listado de las entregas; el formato en que ser\u00e1 entregado el logo y si el servicio incluye el dise\u00f1o de aplicaciones o no. <\/li>
  3. En la misma l\u00ednea pero a\u00fan m\u00e1s importante es que el logotipo venga con una gu\u00eda o manual de uso<\/a>. \u00c9ste te va a sacar de muchos aprietos cuando intentes usar tu logo en facturas, sitios web, aplicaciones u otros ya que especificar\u00e1 detalles como el tama\u00f1o m\u00ednimo legible<\/em>, colores corporativos, variables del logo y usos incorrectos y prohibidos. Adem\u00e1s es una herramienta muy \u00fatil al momento de dise\u00f1ar nuevos elementos para tu marca pero con otro dise\u00f1ador\/a o agencia.<\/li><\/ol>\n<\/div><\/div>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    La eterna pregunta y la cotizaci\u00f3n m\u00e1s popular. \u00bfCu\u00e1nto cuesta un logo? La \u00fanica respuesta posible es: depende. \u00bfDe qu\u00e9 depende? Del cliente. No, no es que vayamos a cobrarte m\u00e1s por tener m\u00e1s. Depende del cliente entendiendo al cliente como el proyecto para el que ser\u00e1 utilizado el logotipo. \u00bfEs una mediana empresa familiar o una gran marca buscando […]<\/p>\n","protected":false},"author":1,"featured_media":3361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"2307","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3,4,5,6],"tags":[34,43,69],"class_list":["post-650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-el-valor-del-diseno","category-emprendedores","category-hey-diseno","tag-diseno-de-marcas","tag-emprendedores","tag-logo"],"yoast_head":"\nCu\u00e1nto cuesta un logo - Hey Dise\u00f1o<\/title>\n<meta name=\"description\" content=\"La eterna pregunta: \u00bfCu\u00e1nto cuesta un logo? 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