In 1994, Steve Jobs gave a lecture. Yes, Steve, the creator of one of the companies that revolutionized technology in recent years: Apple. He mentioned the following:<\/p>\n\n\n\n
\n\u201cThe most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation to come… and Disney has the monopoly on the storytelling business. You know what? I\u2019m tired of that crap; I\u2019m going to be the next storyteller.\u201d
Source: This is what he said.<\/a><\/p>\n<\/blockquote>\n\n\n\nToday, we\u2019ll talk about Storytelling, stories well told<\/strong><\/h2>\n\n\n\n
How many of us have purchased from a brand that impacted us? The art of storytelling is about telling stories that generate interest in people. Behind every purchase, there are different reasons, and one of them is how the information reaches us and becomes an attraction\u201490% of which is emotional.<\/p>\n\n\n\n
If you have a brand, do you boost your sales through storytelling? One of the key points for any company is to have a defined personality.<\/p>\n\n\n\n
At some point, you\u2019ve probably purchased a specific tech tool\u2014did you ever ask yourself why? In recent years, many companies have connected with their customers through emotional communication. This is tied to humanizing the brand and telling stories that inspire.<\/p>\n\n\n\n
What does it mean to humanize your brand?<\/h3>\n\n\n\n
Don\u2019t speak as a company. Ask yourself: if your company were a person, how would it speak? Implement a tone and voice guide so that your brand has the same voice everywhere it appears.<\/p>\n\n\n\n
One landmark case in the world of CRO (Conversion Rate Optimization) was a 25% increase in bookings by incorporating storytelling into their app. This helped gain users’ trust. Why? Because a brand\u2019s personality should include real stories that engage customers in the company\u2019s objectives.<\/p>\n\n\n\n
Trust-based relationships can lead to sales.<\/strong><\/p>\n\n\n\n