{"id":4924,"date":"2024-11-11T10:50:10","date_gmt":"2024-11-11T13:50:10","guid":{"rendered":"https:\/\/www.heydiseno.cl\/?p=4924"},"modified":"2024-11-11T10:51:31","modified_gmt":"2024-11-11T13:51:31","slug":"diseno-web-para-vender","status":"publish","type":"post","link":"https:\/\/www.heydiseno.cl\/cerramos\/2024\/11\/11\/diseno-web-para-vender\/","title":{"rendered":"\u00bfQu\u00e9 debe tener tu web para vender?"},"content":{"rendered":"\n

Una web es una de las primeras conversaciones que tienes con las personas interesadas en tu producto o servicio. Pero, \u00bfvendes lo que ofreces? Fuentes de Google mencionan que existe un 5.800 de b\u00fasquedas por segundo en esa plataforma, entonces, imag\u00ednate que te gusta mucho una marca de perfumes, \u00bfqu\u00e9 es lo que haces? Exacto, la buscas.<\/p>\n\n\n\n

Tener una web te ayuda a generar lazos de confianza con las personas, haces que tu negocio pueda existir en internet, as\u00ed es, le das veracidad. Y ese es uno de los puntos importantes para poder vender: entender a tu cliente potencial de tal forma que te elija entre la competencia. <\/p>\n\n\n\n

Seg\u00fan Talia Wolf, experta en el tema y CEO and Founder de Getuplift<\/a>, la venta tiene un alto porcentaje emocional, y esto tiene que ver con conectar.<\/p>\n\n\n\n

\u00bfTienes una marca de preferencia? \u00bfTe ha pasado en preguntarte por qu\u00e9 prefieren Apple y no Android? solo como para poner un ejemplo, y la respuesta es: La marca conect\u00f3. Esto sucede de forma constante con marcas, las eliges por un motivo. <\/p>\n\n\n\n

D\u00eda a d\u00eda conectamos con una marca o varias marcas de alguna forma. Si por la noche prefieres una marca de vino entre otras, ya sabr\u00e1s la respuesta. Si ahora te preguntas c\u00f3mo las marcas conectan con nosotros, pues encontraron lo que su p\u00fablico quer\u00eda y dise\u00f1aron una web que hable de la misma forma en cada canal de comunicaci\u00f3n, ya sea instagram, entre otras. Y si pensamos en cu\u00e1ntas publicidades vemos al d\u00eda, a cu\u00e1ntas de ellas le dimos clic y llegamos a una web que nos haya podido generar conexi\u00f3n o rechazo.<\/p>\n\n\n\n

Tu web debe reflejar los valores e identidad de tu marca para mantener esa conexi\u00f3n emocional que hizo que se interesara por lo que est\u00e1s vendiendo.<\/p>\n\n\n\n

\"dise\u00f1o
Foto de G\u00fcl\u015fah Aydo\u011fan de Pexels<\/figcaption><\/figure>\n\n\n\n

Si buscas vender en internet, recuerda que es importante contar con un dise\u00f1o web atractivo<\/a>, accesible, que est\u00e9 relacionado con lo que ofrece tu marca y adem\u00e1s, hablen de la misma forma tanto en la parte visual como en el contenido. <\/p>\n\n\n\n

Veremos algunos de los recursos que har\u00e1n que tu web venda, por un lado tenemos el dise\u00f1o web, dentro del mundo de la experiencia de usuario, el UX\/UI es la dupla para que tu web tenga una estructura, sea amigable y puedas entender lo que este dise\u00f1o web te presente, por ejemplo, si tienes una web favorita, \u00bfrecuerdas por qu\u00e9 lo es? Quiz\u00e1 el dise\u00f1o est\u00e9 dentro de esos puntos. <\/p>\n\n\n\n

\u00bfCu\u00e1ntas veces te preguntaste si necesitas incluir una campa\u00f1a digital<\/strong> para tu producto? Tener una estrategia dentro del marco de impulsar ventas puede resultar \u00fatil para vender, recuerda que tu campa\u00f1a debe ser un motor que te logre llegar a m\u00e1s personas y representar un sector dentro del mercado digital.<\/p>\n\n\n\n

Dentro de la venta en internet, tenemos el posicionamiento, y tener una estrategia de SEO<\/strong> te podr\u00eda ayudar a impulsar tu producto o servicio. Existen herramientas gratis para hacer revisiones generales acerca de tu web, y claro, son oportunidades para crecer.\u00a0<\/p>\n\n\n\n

Y aqu\u00ed no nos vamos a olvidar del contenido, que puede ser una de las piezas claves de los puntos que hablamos hoy. El contenido para vender est\u00e1 relacionado con lo mencionamos recientemente, el \u201ccopywriting<\/strong>\u201d, escribir contenido persuasivo podr\u00e1 lograr las metas de tus ventas.<\/p>\n\n\n\n

Realiza una investigaci\u00f3n, eval\u00faa qu\u00e9 te falta y contacta a un profesional que pueda ayudarte con un dise\u00f1o web para vender.<\/p>\n","protected":false},"excerpt":{"rendered":"

Una web es una de las primeras conversaciones que tienes con las personas interesadas en tu producto o servicio. Pero, \u00bfvendes lo que ofreces? Fuentes de Google mencionan que existe un 5.800 de b\u00fasquedas por segundo en esa plataforma, entonces, imag\u00ednate que te gusta mucho una marca de perfumes, \u00bfqu\u00e9 es lo que haces? Exacto, la buscas. Tener una web […]<\/p>\n","protected":false},"author":1,"featured_media":4925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[39,43,44,610,140],"class_list":["post-4924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-el-valor-del-diseno","tag-diseno-web","tag-emprendedores","tag-emprendedores-chile","tag-mundo-digital","tag-tienda-online"],"yoast_head":"\n\u00bfQu\u00e9 debe tener tu web para vender? 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