{"id":4580,"date":"2023-06-27T13:46:47","date_gmt":"2023-06-27T16:46:47","guid":{"rendered":"https:\/\/www.heydiseno.cl\/?p=4580"},"modified":"2023-06-27T13:46:47","modified_gmt":"2023-06-27T16:46:47","slug":"creative-constrains","status":"publish","type":"post","link":"https:\/\/www.heydiseno.cl\/cerramos\/en\/2023\/06\/27\/creative-constrains\/","title":{"rendered":"Creative constrains as a way to get effective results"},"content":{"rendered":"\n<p>When we start a new project at Hey Design, we usually ask for the client&#8217;s budget to carry it out, their references and ideas, and any other specific details they may have. In the vast majority of cases, these aspects are specified, and we can move forward in designing whatever it is we are doing; a brand, a product, a package, or a campaign.<\/p>\n\n\n\n<p>However, on certain occasions, we hear responses like \u00abthe budget is not a problem for now, I want you to design with creative freedom\u00bb Wow! Red flag alert.<\/p>\n\n\n\n<p>First of all, we know that the budget is always a concern for everyone. Secondly, is creative freedom really something desirable for a good outcome? At Hey Design, we firmly believe that the best way to achieve successful results is by setting limits and restrictions to guide and channel the creative process, and here we explain why.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The main problems with \u00abunlimited\u00bb creativity<\/h2>\n\n\n\n<p>Establishing appropriate limits helps us find the best possible solution to the problem at hand within its context and reality.<\/p>\n\n\n\n<p>Most of the time, not having a clear scope of action affects the project&#8217;s implementation and makes it impossible to bring it to life. Some examples of these situations are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The budget is not enough to produce the idea in mind.<\/li>\n\n\n\n<li>There is no clear definition of what is desired, leading to the project going in the wrong direction.<\/li>\n\n\n\n<li>The imposed deadline is too short or too long to achieve the proposed objectives.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1504507926084-34cf0b939964?ixlib=rb-4.0.3&amp;ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D&amp;auto=format&amp;fit=crop&amp;w=2070&amp;q=80\" alt=\"creative-constrains\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The power of creative constrains<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.heydiseno.cl\/en\/2023\/04\/05\/design-agency\/\">By setting appropriate limits and restrictions, we are more likely to achieve successful results.<\/a> This way, we will have a framework that allows us to navigate more safely through the unknown territories of the creative process.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00abIt&#8217;s a beautiful myth to think of creativity as a field of endless possibilities,\u00bb Catrinel Tromp, a cognitive psychologist specializing in limitations, told <a href=\"https:\/\/www.bbc.com\/mundo\/noticias-54255248\" target=\"_blank\" rel=\"noreferrer noopener\">BBC Ideas<\/a>. \u00abThe reality is that when people face such a wonderful open field, they can become paralyzed. \u00abConstraints are the anchors of creativity,\u00bb she says.<\/p>\n<\/blockquote>\n\n\n\n<p>And we&#8217;re not the only ones who think so! We invite you to watch this video that might explain it better than we can.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"The power of creative constraints - Brandon Rodriguez\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/v5FL9VTBZzQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>When we start a new project at Hey Design, we usually ask for the client&#8217;s budget to carry it out, their references and ideas, and any other specific details they may have. In the vast majority of cases, these aspects are specified, and we can move forward in designing whatever it is we are doing; a brand, a product, a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[274],"tags":[],"class_list":["post-4580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hey-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creative constrains as a way to get effective results<\/title>\n<meta name=\"description\" content=\"Por qu\u00e9 la libertad creativa no siempre es la mejor forma de llegar a resultados exitosos y por qu\u00e9 preferimos las limitaciones creativas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heydiseno.cl\/cerramos\/en\/2023\/06\/27\/creative-constrains\/\" 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