{"id":442,"date":"2015-03-16T14:56:13","date_gmt":"2015-03-16T17:56:13","guid":{"rendered":"http:\/\/www.heydiseno.cl\/?p=442"},"modified":"2021-11-25T15:21:36","modified_gmt":"2021-11-25T18:21:36","slug":"libros-para-disenadores","status":"publish","type":"post","link":"https:\/\/www.heydiseno.cl\/cerramos\/2015\/03\/16\/libros-para-disenadores\/","title":{"rendered":"Libros para Dise\u00f1adores"},"content":{"rendered":"\n<p>Como dise\u00f1adores siempre queremos tener una linda biblioteca llena de libros coloridos, de exquisita impresi\u00f3n, ediciones limitadas y exclusivas, manuales y revistas de tendencias pero para ser honestos nuestra carrera no se caracteriza precisamente por ser de las mejores pagadas y la biblioteca&nbsp;deseada&nbsp;pasa a ser un sue\u00f1o plat\u00f3nico.<\/p>\n\n\n\n<p>Sin embargo creo\u00a0profundamente en la importancia de mantenerse vigente en lo que uno hace y en el aprendizaje constante. Y por tal motivo es que he decido compartir con ustedes algunos de los libros que s\u00ed est\u00e1n presentes en mi humilde biblioteca y que considero me han sido indispensables en el trabajo de <a href=\"https:\/\/heydiseno.cl\">Hey Dise\u00f1o<\/a>:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Logo Design Love<\/h3>\n\n\n\n<p>Un libro que explica con peras y manzanas el proceso a seguir para el dise\u00f1o de logos y marcas. No s\u00f3lo comparte <strong>metodolog\u00edas de dise\u00f1o<\/strong>, sino que adem\u00e1s expone casos de estudio concretos y es una excelente gu\u00eda para el trato dise\u00f1ador-cliente (lo cual nunca est\u00e1 de m\u00e1s).<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><a href=\"http:\/\/www.logodesignlove.com\/about\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/weandthecolor.com\/wp-content\/uploads\/2015\/08\/6-Logo-Design-Love-by-David-Airey-the-second-edition-of-the-paperback-version-with-240-pages-600x360.jpg\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Creaci\u00f3n de modelos de negocios<\/h3>\n\n\n\n<p>Sin estar destinado exclusivamente a dise\u00f1adores, esta es una gran gu\u00eda para\u00a0el <strong>manejo de proyectos<\/strong> y emprendimientos, entregando las herramientas para visualizar claramente el modelo de negocios de una empresa.\u00a0Como dise\u00f1adores nos ayuda a revisar junto al cliente su propuesta de valor y relaciones con el cliente (entre otros) para asegurarnos de que estamos en la misma p\u00e1gina y de este modo proceder con el encargo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.amazon.com\/Business-Model-Generation-Visionaries-Challengers\/dp\/0470876417\/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1426100958&amp;sr=1-1&amp;keywords=business+model+generation\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/I\/91wJzYOn30L.jpg\" alt=\"\" width=\"1200\" height=\"947\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Work for money, design for love<\/h3>\n\n\n\n<p>La gran mayor\u00eda de nosotros sale de la universidad sabiendo dise\u00f1ar bastante bien pero sin la menor idea de c\u00f3mo funciona el mercado. Ya sea que quieras comenzar a trabajar\u00a0<em>freelance<\/em> o comenzar tu propio estudio, la obra de <a href=\"http:\/\/www.davidairey.co.uk\/\">David Airey<\/a> se te har\u00e1 indispensable al momento de comenzar; aprende a encontrar tu nicho, <strong>los indispensables al momento de comenzar,<\/strong> como \u00abmarketearte\u00bb, consideraciones al momento de hacer un contrato y mucho m\u00e1s.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.davidairey.com\/work-for-money-design-for-love\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.davidairey.com\/wp-content\/uploads\/2019\/05\/work-money-design-love-front-cover-01.jpg\" alt=\"libros-para-dise\u00f1adores\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. Steal like an artist<\/h3>\n\n\n\n<p>Durante mis primeros a\u00f1os como estudiante, y en un desesperado intento por\u00a0ser \u00aboriginal\u00bb y \u00abcreativa\u00bb, una profesora me dijo <em>\u00abroba, pero roba bien\u00bb<\/em>. No fue hasta a\u00f1os m\u00e1s tarde que entend\u00ed lo que realmente quer\u00eda decirme: <strong>sin importar cu\u00e1nto nos esforcemos por dise\u00f1ar una pieza \u00fanica, siempre hay alguien que ya hizo algo extremadamente similar.\u00a0<\/strong>Bajo esta premisa el escritor Austin Kleon public\u00f3 su libro <a href=\"https:\/\/youtu.be\/oww7oB9rjgw\"><em>Steal like an artist<\/em> <\/a>donde explica en 10 puntos c\u00f3mo el influenciarse en el trabajo de otros puede contribuir a que generar\u00a0algo realmente propio y \u00fanico.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.amazon.com\/Steal-Like-Artist-Things-Creative\/dp\/0761169253\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/I\/71wdVdp0ncL.jpg\" alt=\"\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Como dise\u00f1adores siempre queremos tener una linda biblioteca llena de libros coloridos, de exquisita impresi\u00f3n, ediciones limitadas y exclusivas, manuales y revistas de tendencias pero para ser honestos nuestra carrera no se caracteriza precisamente por ser de las mejores pagadas y la biblioteca&nbsp;deseada&nbsp;pasa a ser un sue\u00f1o plat\u00f3nico. Sin embargo creo\u00a0profundamente en la importancia de mantenerse vigente en lo que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"2307","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[15,32,68],"class_list":["post-442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","tag-academico","tag-disenadores","tag-libros"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Libros para Dise\u00f1adores - Hey Dise\u00f1o<\/title>\n<meta name=\"description\" content=\"Libros para Dise\u00f1adores . 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