{"id":4401,"date":"2022-12-15T10:53:09","date_gmt":"2022-12-15T13:53:09","guid":{"rendered":"https:\/\/www.heydiseno.cl\/?p=4401"},"modified":"2022-12-20T15:58:49","modified_gmt":"2022-12-20T18:58:49","slug":"carta-digital","status":"publish","type":"post","link":"https:\/\/www.heydiseno.cl\/cerramos\/2022\/12\/15\/carta-digital\/","title":{"rendered":"\u00bfC\u00f3mo tu carta digital est\u00e1 arruinando tu restaurante?"},"content":{"rendered":"\n

Todos vimos aparecer la carta digital QR en los bares y restaurantes durante los tiempos de pandemia en que ten\u00edamos las horas restringidas para salir, el uso obligatorio de la mascarilla y aforo limitado en locales, entre otras cosas.<\/p>\n\n\n\n

El 1 de Octubre del presente a\u00f1o Chile puso fin a la obligatoriedad de la mascarilla y entonces tuvimos la sensaci\u00f3n de que todo hab\u00eda por fin terminado. Sabemos que no es completamente as\u00ed, pero se siente como si lo fuera \ud83d\ude09<\/p>\n\n\n\n

La carta o men\u00fa digital sin embargo parece haber llegado para quedarse \u00bfpor qu\u00e9? En este art\u00edculo quiero comentarte mi -muy personal- opini\u00f3n de c\u00f3mo ese c\u00f3digo QR est\u00e1 arruinando la marca de tu restaurante.<\/p>\n\n\n\n

Subiste tu carta tal como era impresa<\/h3>\n\n\n\n
\"carta-digital\"<\/figure>\n\n\n\n

Tomaste ese PDF que usabas para imprimir tu carta y lo subiste a un drive o a tu web y luego compartiste ese link en el c\u00f3digo qr.<\/p>\n\n\n\n

No voy a mencionarte los problemas de seguridad que tiene compartirlo desde tu Drive porque no es mi \u00e1rea de expertise, pero por favor no lo hagas.<\/p>\n\n\n\n

Lo que s\u00ed voy a mencionar es la incomodidad de leer un documento que fue pensado y dise\u00f1ado para ser impreso en un tel\u00e9fono m\u00f3vil. No es un documento responsivo que se adapta a las diferentes pantallas por lo tanto obliga a tus clientes a estar haciendo zoom in y zoom out para poder leer y moverse a trav\u00e9s de tu carta, adem\u00e1s de ese odioso scroll horizontal.<\/p>\n\n\n\n

La dif\u00edcil legibilidad de tu carta es muy frustrante para quienes visitan tu local y comienza a incomodar la experiencia desde un inicio; partimos con el pie izquierdo.<\/p>\n\n\n\n

Mata la conversaci\u00f3n en la mesa<\/h3>\n\n\n\n

Todos hemos sido testigos de una lamentable escena donde una pareja, un grupo de amigos o una familia entera est\u00e1n sentados a la mesa sin conversar, cada uno absorto en su tel\u00e9fono. Lo que es peor, todos hemos sido alguna vez parte de esa escena.<\/p>\n\n\n\n

\n

Hilda Burke, psicoterapeuta y autora de The Phone Addiction Workbook (\u00abEl manual de adicci\u00f3n al tel\u00e9fono\u00bb), dice que existe un fuerte v\u00ednculo entre el uso intensivo de dispositivos y los problemas de relaci\u00f3n, la calidad del sue\u00f1o, nuestra capacidad para desconectarnos y relajarnos, as\u00ed como en los niveles de concentraci\u00f3n.<\/em><\/p>\nBBC Mundo<\/a><\/cite><\/blockquote>\n\n\n\n

\"carta-restaurant\"\/<\/figure>\n\n\n\n

Compartir una comida siempre ha sido una instancia para socializar y fortalecer nuestras relaciones y salir a un bar o restaurante es siempre \u201cuna ocasi\u00f3n especial\u201d aunque no haya nada espec\u00edfico que celebrar \u00bfNo estamos entonces matando completamente el momento al estar absortos en nuestros tel\u00e9fonos?<\/p>\n\n\n\n

Cuando la carta del restaurant es quien nos obliga a sacar nuestros celulares en primer lugar es s\u00f3lo cuesti\u00f3n de tiempo antes de que veamos esa notificaci\u00f3n de WhatsApp o Instagram que requiere de nuestra \u201catenci\u00f3n urgente\u201d y entonces una vez dentro ya empezamos a chatear o bien a hacer un scroll infinito y sin sentido por Instagram, TikTok o Facebook.<\/p>\n\n\n\n

\u00bfY qu\u00e9 hay de los que no tienen conexi\u00f3n a internet en sus tel\u00e9fonos?<\/h3>\n\n\n\n

No, no me refiero a quienes se les acabaron los datos o minutos, me refiero a los extranjeros y turistas que pudiesen llegar a tu local y no tienen c\u00f3mo acceder a la carta porque no tienen activado su roaming (yo tampoco lo har\u00eda).<\/p>\n\n\n\n

Estas perdiendo p\u00fablico internacional.<\/p>\n\n\n\n

Branding gastron\u00f3mico<\/h2>\n\n\n\n

De acuerdo a la agencia de marketing Antevenio \u201cEl branding es muy importante para los restaurantes hoy en d\u00eda, ya que es la imagen o la identidad de cada local gastron\u00f3mico. Es comunicar un concepto o una idea clara de lo que significa comer en ese lugar y hacer que permanezca en la mente del usuario.\u201d <\/em>Ya no se trata s\u00f3lo de la comida, sino de la completa experiencia que tiene el p\u00fablico al interactuar con tu restaurante.<\/p>\n\n\n\n

Es por \u00e9sto que una buena atenci\u00f3n al cliente, el sitio web y redes sociales son parte importante de la experiencia completa que est\u00e1s ofreciendo. A estas alturas adem\u00e1s sabr\u00e1s que el atractivo entra por la vista y no nos referimos s\u00f3lo a la presentaci\u00f3n de tus platos sino a la decoraci\u00f3n de tu local, uniformes y por supuesto la carta donde se exhiben tus platos.<\/p>\n\n\n\n

En este sentido s\u00f3lo un soporte f\u00edsico podr\u00e1 realmente comunicar tu marca de manera sensorial a tus clientes. Existe un mundo de papeles, texturas y terminaciones posibles que llevar\u00e1n el dise\u00f1o de tu carta a otro nivel.<\/p>\n\n\n\n

\"\"\/
Carta dise\u00f1ada por Hey Dise\u00f1o para ConserBar<\/a><\/figcaption><\/figure>\n\n\n\n

Si te interesa saber c\u00f3mo redise\u00f1ar tu carta restaurant de manera que deje una verdadera impresi\u00f3n en tus clientes, en Hey Dise\u00f1o tenemos un equipo motivado y listo para ayudarte tanto en branding como en el s\u00f3lo dise\u00f1o de tu men\u00fa.<\/p>\n\n\n\n

Pero si a\u00fan crees que una carta digital qr es lo mejor te invitamos a contactarnos <\/a>para redise\u00f1arla especialmente para un medio digital, con un navegador o botones que faciliten moverse dentro de las diferentes secciones y que sea completamente responsive.<\/p>\n","protected":false},"excerpt":{"rendered":"

La carta digital mediante c\u00f3digo QR parece haber llegado en pandemia para quedarse \u00bfpero por qu\u00e9 y c\u00f3mo es que est\u00e1 matando tu branding?<\/p>\n","protected":false},"author":1,"featured_media":4404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[18,43,45,135],"class_list":["post-4401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-el-valor-del-diseno","tag-branding","tag-emprendedores","tag-emprendimiento","tag-restaurantes"],"yoast_head":"\n\u00bfC\u00f3mo tu carta digital est\u00e1 arruinando tu restaurante? 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