{"id":3856,"date":"2022-06-07T12:25:45","date_gmt":"2022-06-07T15:25:45","guid":{"rendered":"https:\/\/www.heydiseno.cl\/?p=3856"},"modified":"2022-06-07T12:25:47","modified_gmt":"2022-06-07T15:25:47","slug":"polymorphiclogos","status":"publish","type":"post","link":"https:\/\/www.heydiseno.cl\/cerramos\/en\/2022\/06\/07\/polymorphiclogos\/","title":{"rendered":"Polymorphic logos"},"content":{"rendered":"\n

This 2020 has been a strange year full of changes, particularly in Chile. We have seen how brands, like all of us, have been adapting (some more, some less quickly) to the market, the environment, the public and its demands. Hence, if you don’t adapt, you die. My mother always says that you have to be like the reeds that bend and survive in the storm, while the hard rods break. I’m sure my mother didn’t invent this metaphor, but it’s relevant:<\/p>\n\n\n\n

Your logo is not your brand<\/h2>\n\n\n\n

We have said this many times, but we still have clients who come to us with the idea that their logo must be used in such and only such a way. That not only makes the brand incredibly rigid but it is also not true. In any case, every logo should have at least a negative or inverted version \u00a1at least!<\/p>\n\n\n\n

The importance of creating brand guidelines<\/a>\u00a0<\/p>\n\n\n\n

Don’t get me wrong! I am a firm believer that every brand should have its manual or brand guidelines of graphic rules to follow. It’s not about not following the rules, it’s about knowing how to break them. Conditions of today’s world include:<\/p>\n\n\n\n