{"id":3847,"date":"2022-06-07T13:51:38","date_gmt":"2022-06-07T16:51:38","guid":{"rendered":"https:\/\/www.heydiseno.cl\/?p=3847"},"modified":"2022-06-07T14:36:29","modified_gmt":"2022-06-07T17:36:29","slug":"naming","status":"publish","type":"post","link":"https:\/\/www.heydiseno.cl\/cerramos\/en\/2022\/06\/07\/naming\/","title":{"rendered":"Naming. How we find your company name"},"content":{"rendered":"\n<figure class=\"wp-block-image alignfull size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"656\" src=\"http:\/\/www.heydiseno.cl\/wp-content\/uploads\/2022\/06\/Naming-Process-1-1024x656.png\" alt=\"naming\" class=\"wp-image-3866\" srcset=\"https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2022\/06\/Naming-Process-1-1024x656.png 1024w, https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2022\/06\/Naming-Process-1-300x192.png 300w, https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2022\/06\/Naming-Process-1-768x492.png 768w, https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2022\/06\/Naming-Process-1.png 1201w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Finding a name for your company is not as easy as it seems to be. Some people get hit by luck and receive the perfect name like a stroke of divine illumination while they sleep. Others have the perfect name but so do hundreds of others around the world.<\/p>\n\n\n\n<p>Here&#8217;s how Hey Dise\u00f1o chooses the name of your company:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Define brand values and attributes.<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>How you would like to be perceived by the public<\/li><li>What are the values that you want to maintain<\/li><li>What is the personality you want to convey<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">2. What is the name of your competition?<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">3. What are the names of those in parallel categories?<\/h4>\n\n\n\n<p>Those that are not your competition because they offer something different but that supply in one way or another the same need.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. We build names for your company!<\/h4>\n\n\n\n<p>The brainstorming begins. We build a lot of names for your company based on different semantic rules, neologisms and other guidelines that help us generate all kinds of names.<\/p>\n\n\n\n<p>Together with you, the client, we review them and eliminate those that we don&#8217;t like, don&#8217;t sound so good, etc&#8230;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. We order the ones we like the most based on the concepts we had already defined in the first step.<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">6. We evaluate and select our finalists based on:<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Sonority<\/li><li>Memorability<\/li><li>Differentiation<\/li><li><a href=\"https:\/\/all-about-linguistics.group.shef.ac.uk\/branches-of-linguistics\/morphology\/what-is-morphology\/\" target=\"_blank\" rel=\"noreferrer noopener\">Morphology<\/a><\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">7. The list gets shorter as our finalists move on to the legal test:<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Is the domain available for your company name?<\/li><li>Can the trademark be registered?<\/li><li>Does it have the same meaning internationally?<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">8. If there is still more than one name left in the fray&#8230; we have a secret to tell you if you <a href=\"https:\/\/www.heydiseno.cl\/en\/contact-us\/\">hire us<\/a>.<\/h4>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finding a name for your company is not as easy as it seems to be. Some people get hit by luck and receive the perfect name like a stroke of divine illumination while they sleep. Others have the perfect name but so do hundreds of others around the world. Here&#8217;s how Hey Dise\u00f1o chooses the name of your company: 1. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":null,"ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"2307","stick-header-meta":"default","header-above-stick-meta":null,"header-main-stick-meta":"","header-below-stick-meta":null,"astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[270,272,276],"tags":[],"class_list":["post-3847","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-branding-en","category-startups","category-tips-tricks-en","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Naming. 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