{"id":3794,"date":"2022-06-07T13:55:27","date_gmt":"2022-06-07T16:55:27","guid":{"rendered":"https:\/\/www.heydiseno.cl\/?p=3794"},"modified":"2022-06-07T13:55:29","modified_gmt":"2022-06-07T16:55:29","slug":"tips-for-company-name","status":"publish","type":"post","link":"https:\/\/www.heydiseno.cl\/cerramos\/en\/2022\/06\/07\/tips-for-company-name\/","title":{"rendered":"10 tips for naming your brand or company"},"content":{"rendered":"\n<p>Creating a company name or giving a name to your brand, product, application, etc., is a task that seems very delicate and can take months! Hence, it can delay your branding process.&nbsp; -never create a logo without first having a name-.<\/p>\n\n\n\n<p>Grant Polachek, Marketing Director at <a href=\"https:\/\/www.squadhelp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Squadhelp <\/a>has published in JustCreative, 10 tips for naming your brand that will make the decision easier.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Don&#8217;t be boring. The market is saturated enough with brands for yours to have a standard, traditional name.<\/li><li>Take into account the context where your product will be immersed. Do you want to stand out or do you prefer to fit in?<\/li><li>Prefer simplicity, after all you want your customers to be able to remember and pronounce your name.<\/li><li>Be different but not weird. A very fancy name can ultimately work against you.<\/li><li>Don&#8217;t choose the name by yourself. Instead, ask your partners, friends and family for their opinion and ideas.<\/li><li>Check if the domain is available but don&#8217;t let a URL determine the name of your company.<\/li><li>If you are targeting an international market make sure your name does not mean anything offensive or negative to your business image in another language.<\/li><li>Check legal terms and the availability of registering your trademark.<\/li><li>Be aware of your target market; what they want, how they speak, etc&#8230;<\/li><li>Validate your name with your target market. Once you have a few options, conduct a brief survey to see which ones are best received.<\/li><\/ol>\n\n\n\n<p>You can read the <a href=\"https:\/\/justcreative.com\/brand-naming-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">full article here<\/a>.<\/p>\n\n\n\n<p>If you want to know how our naming process works, we invite you to read<a href=\"https:\/\/www.heydiseno.cl\/en\/2022\/06\/07\/naming\/\"> this post.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating a company name or giving a name to your brand, product, application, etc., is a task that seems very delicate and can take months! Hence, it can delay your branding process.&nbsp; -never create a logo without first having a name-. Grant Polachek, Marketing Director at Squadhelp has published in JustCreative, 10 tips for naming your brand that will make [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"2307","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[272,276],"tags":[],"class_list":["post-3794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startups","category-tips-tricks-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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