{"id":3768,"date":"2022-05-10T11:27:52","date_gmt":"2022-05-10T14:27:52","guid":{"rendered":"https:\/\/www.heydiseno.cl\/?p=3768"},"modified":"2024-10-14T11:16:20","modified_gmt":"2024-10-14T14:16:20","slug":"brand-guidelines","status":"publish","type":"post","link":"https:\/\/www.heydiseno.cl\/cerramos\/en\/2022\/05\/10\/brand-guidelines\/","title":{"rendered":"The importance of creating brand guidelines"},"content":{"rendered":"\n

In today’s businesses, the word \u201cbrand\u201d is one of the most commonly used. And, at the same time, one of the most misunderstood terms in the market.<\/p>\n\n\n\n

Depending on the use of the product, consumers may consider it as a symbol, a metaphor, a label and a descriptor. In this sense, brands\u00b4 origin may be a product, an artist, an athlete, or a movie franchise. However, beyond the use of any of them, a brand has two major goals. At first, it is to induce the consumer into the playing field. And ultimately, to make the customer make a purchase. <\/p>\n\n\n\n

Unfortunately, many companies tend to rely too heavily on advertising strategies to achieve their goals. As a result, they fail to realize that there are more ways to influence the potential customer than just the message. For better or for worse, other elements are just as important as the message of an advertisement when it comes to producing a winning brand. Some of those elements include corporate culture and identity, employees, and strategies and tactics of the business.<\/p>\n\n\n\n

So how do you make all these elements come together cohesively? Simply by ensuring that more than just one message is conveyed. At all levels, managers and employees must be on the same page. That is to say, creating the same strategies, as well as a strong and unified identity. All of which must help to develop, perpetuate, and extend a great brand. <\/p>\n\n\n\n

Implementing brand guidelines<\/strong><\/h2>\n\n\n\n

This is where brand guidelines come into play. Simply put, brand guidelines orient users on how to define the brand identity. Also, they explain how to use it, both internally and externally. In other words, they serve as a connection between the product, the corporate image and identity<\/a>, the logo and the brand promise. <\/p>\n\n\n\n

Likewise, brand guidelines contain explicit instructions<\/strong> on how communication strategies should use all the tangible elements of the brand. More specifically, how to include it on business cards, packaging, and signature.<\/p>\n\n\n\n

\"brand
One of the brand guidelines created for Cromatix<\/figcaption><\/figure>\n\n\n\n

On the other hand, brand guidelines function as an outline for designers and marketers by helping them work together to:<\/p>\n\n\n\n