{"id":3653,"date":"2022-04-12T16:12:21","date_gmt":"2022-04-12T19:12:21","guid":{"rendered":"https:\/\/www.heydiseno.cl\/?p=3653"},"modified":"2022-04-18T09:56:43","modified_gmt":"2022-04-18T12:56:43","slug":"como-usar-tu-manual-de-marca","status":"publish","type":"post","link":"https:\/\/www.heydiseno.cl\/cerramos\/2022\/04\/12\/como-usar-tu-manual-de-marca\/","title":{"rendered":"Recib\u00ed mis dise\u00f1os \u00bfahora qu\u00e9?"},"content":{"rendered":"\n<p>Comenzaremos este art\u00edculo asumiendo que ya sabes lo<a href=\"https:\/\/www.heydiseno.cl\/2016\/04\/13\/la-importancia-de-crear-un-manual-de-marca\/\"> importante que es tener un manual de marca<\/a>. Seguramente ya tienes uno y no est\u00e1s seguro\/a de c\u00f3mo usarlo. Una r\u00e1pida b\u00fasqueda en Google te arrojar\u00e1 cientos de publicaciones acerca de c\u00f3mo hacer uno, las cosas que debe incluir y lo importante que es pero m\u00e1s dif\u00edcil es encontrar quien te diga c\u00f3mo usar tu manual de marca una vez que ya lo tienes.<\/p>\n\n\n\n<p>En <a href=\"https:\/\/instagram.com\/heydiseno_cl\" target=\"_blank\" rel=\"noreferrer noopener\">Hey Dise\u00f1o<\/a> nos especializamos en branding y desarrollo de identidades visuales y muchos de nuestros clientes reciben su paquete de entrega final muy contentos pero luego de unas semanas nos preguntan \u00ab\u00bfy ahora qu\u00e9 hago?\u00bb . <strong>La respuesta es que tanto tu logo como tus elementos gr\u00e1ficos y manual de marca est\u00e1n ah\u00ed para cuando tengas algo concreto que hacer con ellos.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Puede ser que necesitas crear un folleto, un poster, una publicaci\u00f3n en redes sociales o un perfil en alguna plataforma online. Tu manual de marca te guiar\u00e1 para que utilices las piezas de tu identidad gr\u00e1fica de la mejor manera sin <s>masacrar <\/s>perder coherencia visual. <\/p><\/blockquote><\/figure>\n\n\n\n<p>Para que se hagan una mejor idea, cada vez que desarrollamos una nueva marca nuestro estudio entrega m\u00e1s o menos lo siguiente dependiendo de cada proyecto:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Logotipo en formato vectorial<\/h4>\n\n\n\n<p>Es un archivo .<em>ai<\/em> que debes cuidar con tu vida. <\/p>\n\n\n\n<p>Muchos pierden este archivo por no poder abrirlo (no tienen el programa) pero este es el <strong>archivo original<\/strong> que te permitir\u00e1 utilizar tu logo siempre en la mejor resoluci\u00f3n y tama\u00f1o.<\/p>\n\n\n\n<p>Adem\u00e1s es el archivo que te pedir\u00e1 cualquier dise\u00f1ador con el que trabajes a futuro.<\/p>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-05-13.48.22-1024x576.png\" alt=\"\" class=\"wp-image-3658\" srcset=\"https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-05-13.48.22-1024x576.png 1024w, https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-05-13.48.22-300x169.png 300w, https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-05-13.48.22-768x432.png 768w, https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-05-13.48.22-1536x864.png 1536w, https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-05-13.48.22.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">2. Logotipo en formato PNG sin fondo<\/h4>\n\n\n\n<p>En todas las versiones que existan para tu marca; monocrom\u00e1tico, horizontal, vertical, blanco y negro, web e impresi\u00f3n, etc.<\/p>\n\n\n\n<p>Estos son los archivos que tu podr\u00e1s usar para crear tus propios dise\u00f1os, para cambiar tu foto de perfil, subir a internet o lo que quieras seg\u00fan el contexto.<\/p>\n\n\n\n<figure class=\"wp-block-video alignwide\"><video height=\"720\" style=\"aspect-ratio: 1280 \/ 720;\" width=\"1280\" autoplay controls loop muted src=\"https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2022\/04\/graficas.mp4\"><\/video><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">3. Elementos gr\u00e1ficos<\/h4>\n\n\n\n<p>Dado que <a href=\"https:\/\/www.heydiseno.cl\/2018\/10\/03\/diseno-de-marca-2\/\">tu marca no es tu logo<\/a>, hay proyectos cuya identidad gr\u00e1fica se ve tambi\u00e9n en colecciones de iconos, gr\u00e1ficas, tramas y patrones que tambi\u00e9n entregamos en formato vectorial y png. <\/p>\n\n\n\n<p>Estos elementos gr\u00e1ficos complementar\u00e1n tu identidad visual, permitiendo que todas tus piezas gr\u00e1ficas sean coherentes con tu marca. Puedes utilizarlas tu mismo en aplicaciones como <a href=\"https:\/\/partner.canva.com\/c\/3406425\/704947\/10068\" target=\"_blank\" rel=\"noreferrer noopener\">Canva <\/a>o bien entreg\u00e1rselas a tu equipo de marketing, comunicaciones o departamento de dise\u00f1o.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. C\u00f3mo usar tu manual de marca<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/fs\/42bcc9137707281.620faf78394c9.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Tambi\u00e9n conocido en ingl\u00e9s como \u00ab<em>Brandbook o Brand Guide<\/em>\u00bb <strong>es precisamente una gu\u00eda <\/strong>en formato PDF que deber\u00edas guardar junto con tu logo vectorial para tener siempre a la mano.<\/p>\n\n\n\n<p>Como ver\u00e1s tu manual de marca contiene una secci\u00f3n dedicada a la marca, los valores que la representan y el lenguaje que utiliza. Adem\u00e1s de todas las normas gr\u00e1ficas y lineamientos a seguir. La idea es que este manual est\u00e9 en posesi\u00f3n de todos aquellos que trabajar con tu marca de una u otra manera; el equipo de marketing que debe generar piezas publicitarias, partners estrat\u00e9gicos que deben incluir tu logo en sus espacios, personas que deben armar presentaciones, el equipo de desarrollo web. Incluso si est\u00e1s reci\u00e9n comenzando y eres t\u00fa qui\u00e9n cumple todos esos roles, el manual de marca te servir\u00e1 para saber c\u00f3mo usar tu logo correctamente y los elementos gr\u00e1ficos asociados.<\/p>\n\n\n\n<p>Algunos ejemplos:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Quiero mandar a hacer bolsas con mi logo \u00bfQu\u00e9 logo uso?<em><br>R: Tu manual de marca te guiar\u00e1 en qu\u00e9 logo utilizar para el mejor contraste y visibilidad seg\u00fan el fondo (color de la bolsa).<\/em><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Tenemos un stand con una cenefa donde poner nuestra marca <br><em>R: Tu manual de marca te dir\u00e1 c\u00f3mo usar tu logotipo en versi\u00f3n horizontal (seg\u00fan el caso, cada identidad es diferente)<\/em><span style=\"font-size: 1rem;\"><\/span><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>En nuestro restaurant queremos hacer individuales de papel<br><em>R: Qu\u00e9 tal hacerlos con uno de los patrones de tu marca?<\/em><\/li><\/ul>\n\n\n\n<p>Esperamos que este art\u00edculo te haya servido para aclarar el prop\u00f3sito de tu manual de marca y piezas gr\u00e1ficas. Entendemos que en un inicio est\u00e1s lleno de ansiedad y emoci\u00f3n por usarlo todo y en Hey Dise\u00f1o estaremos m\u00e1s que contentos de ayudarte con los desaf\u00edos que vayan surgiendo a medida que tu negocio crece <a href=\"https:\/\/www.heydiseno.cl\/contacto\/\">\u00a1No dudes en contactarnos!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Termin\u00f3 el proyecto y recibiste \u00abtus dise\u00f1os\u00bb \u00bfy ahora qu\u00e9? Aqu\u00ed te explicamos para qu\u00e9 sirve y c\u00f3mo usar tu manual de marca, logo y dem\u00e1s elementos gr\u00e1ficos.<br \/>\nUna r\u00e1pida b\u00fasqueda en Google te arrojar\u00e1 cientos de publicaciones acerca de c\u00f3mo hacer un manual de marca, las cosas que debe incluir, lo importante que es, pero m\u00e1s dif\u00edcil es encontrar qui\u00e9n te diga c\u00f3mo usar tu manual una vez que ya lo tienes.<\/p>\n","protected":false},"author":1,"featured_media":3660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[],"class_list":["post-3653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo usar tu manual de marca - Hey Dise\u00f1o<\/title>\n<meta name=\"description\" content=\"Termin\u00f3 el proyecto y recibiste &quot;tus dise\u00f1os&quot; \u00bfy ahora qu\u00e9? 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