{"id":2980,"date":"2021-12-21T12:29:06","date_gmt":"2021-12-21T15:29:06","guid":{"rendered":"https:\/\/www.heydiseno.cl\/?p=2980"},"modified":"2021-12-21T12:29:08","modified_gmt":"2021-12-21T15:29:08","slug":"stylescapes","status":"publish","type":"post","link":"https:\/\/www.heydiseno.cl\/cerramos\/2021\/12\/21\/stylescapes\/","title":{"rendered":"Por qu\u00e9 hacemos stylescapes antes de dise\u00f1ar"},"content":{"rendered":"\n<p>Nuestro proceso de dise\u00f1o en Hey comienza con  la entrega de stylescapes (o moodboards). Luego de haber conversado intensamente con el cliente y aprobado el brief en Hey entregamos lo que llamamos stylescapes (o moodboards) ANTES de empezar a dise\u00f1ar cualquier marca o logo.<\/p>\n\n\n\n<p>Para entendernos mejor, un stylescape es un entregable de dise\u00f1o que nos ayuda a presentar el lenguaje visual de un proyecto. Consiste en la colecci\u00f3n de im\u00e1genes, texturas, tipograf\u00edas, colores, formas y -dependiendo del caso- interfaces y logos.<strong> Es un moodboard en esteroides.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A la larga es m\u00e1s corto<\/h3>\n\n\n\n<p>Todo proyecto comienza con una intensa sesi\u00f3n de descubrimiento con nuestro cliente; una conversaci\u00f3n profunda donde levantamos m\u00e1s informaci\u00f3n acerca del negocio, su proposito, su cliente objetivo y qu\u00e9 ideas tiene para su marca. Este workshop (o sesi\u00f3n de descubrimiento) culmina en un brief que debe ser aprobado por el cliente para comenzar las tareas de dise\u00f1o.<\/p>\n\n\n\n<p>Lamentablemente a\u00fan no sabemos leer mentes. Por lo mismo cuando el cliente describe su idea como \u00abmoderna\u00bb o \u00abllamativa\u00bb cada uno de los que est\u00e1 sentado a la mesa est\u00e1 pensando algo diferente. Miremos el ejemplo a continuaci\u00f3n:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.behance.net\/gallery\/128303627\/Hiperatencion-Imagen-de-marca\" target=\"_blank\" rel=\"noreferrer noopener\">Hiperatenci\u00f3n <\/a>es el proyecto de una psic\u00f3loga chilena especializada en TDAH (com\u00fanmente conocido como D\u00e9ficit Atencional). La idea era generar una marca que celebrara aquello que hace \u00fanicas a las personas neuro-diversas bajo una est\u00e9tica colorida, vibrante y llamativa dado que suelen, adem\u00e1s, ser personas que cambian r\u00e1pidamente su foco de atenci\u00f3n y sientes especial preferencia por la adrenalina.<\/p>\n\n\n\n<p>Colorida. Vibrante. Llamativa&#8230; \u00bfQu\u00e9 colores? \u00bfLlamativa c\u00f3mo?<\/p>\n\n\n\n<figure class=\"wp-block-gallery alignwide columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"294\" src=\"http:\/\/www.heydiseno.cl\/wp-content\/uploads\/2021\/12\/Stylescape_Hiperatencion_ART2-1024x294.jpg\" alt=\"stylescapes-hiperatencion\" data-id=\"3599\" data-full-url=\"http:\/\/www.heydiseno.cl\/wp-content\/uploads\/2021\/12\/Stylescape_Hiperatencion_ART2-scaled.jpg\" data-link=\"https:\/\/www.heydiseno.cl\/?attachment_id=3599\" class=\"wp-image-3599\" srcset=\"https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2021\/12\/Stylescape_Hiperatencion_ART2-1024x294.jpg 1024w, https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2021\/12\/Stylescape_Hiperatencion_ART2-300x86.jpg 300w, https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2021\/12\/Stylescape_Hiperatencion_ART2-768x220.jpg 768w, https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2021\/12\/Stylescape_Hiperatencion_ART2-1536x441.jpg 1536w, https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2021\/12\/Stylescape_Hiperatencion_ART2-2048x588.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"1024\" height=\"294\" src=\"http:\/\/www.heydiseno.cl\/wp-content\/uploads\/2021\/12\/Stylescape_PopArt-1024x294.png\" alt=\"stylescape-2\" data-id=\"3600\" data-full-url=\"http:\/\/www.heydiseno.cl\/wp-content\/uploads\/2021\/12\/Stylescape_PopArt.png\" data-link=\"https:\/\/www.heydiseno.cl\/?attachment_id=3600\" class=\"wp-image-3600\" srcset=\"https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2021\/12\/Stylescape_PopArt-1024x294.png 1024w, https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2021\/12\/Stylescape_PopArt-300x86.png 300w, https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2021\/12\/Stylescape_PopArt-768x220.png 768w, https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2021\/12\/Stylescape_PopArt-1536x441.png 1536w, https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2021\/12\/Stylescape_PopArt-2048x588.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Presentamos dos stylescapes que pueden parecer muy diferentes entre s\u00ed pero que a su vez ambos cumplen en representar los conceptos elegidos. De esta manera el cliente puede ver diferentes caminos y opciones de <em>look &amp; feel<\/em> y seleccionar aquella que le haga m\u00e1s sentido en l\u00ednea a lo que buscaba.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Los stylescapes nos permiten alinear visiones<\/h3>\n\n\n\n<p>El stylescape o moodboard nos permite alinear visiones con nuestros clientes disminuyendo la brecha entre lo que se dice y lo que se quer\u00eda decir.<\/p>\n\n\n\n<p>Una vez seleccionado y aprobado el camino a seguir podemos continuar con <a href=\"https:\/\/www.heydiseno.cl\/somos-hey-diseno\/\">nuestro proceso<\/a> de dise\u00f1o y comenzar a desarrollar las primeras propuestas concretas. \u00c9sto le permite al cliente ser parte del proceso de dise\u00f1o, involucrarse y emocionarse con el resultado final.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nuestro proceso de dise\u00f1o en Hey comienza con la entrega de stylescapes (o moodboards). Luego de haber conversado intensamente con el cliente y aprobado el brief en Hey entregamos lo que llamamos stylescapes (o moodboards) ANTES de empezar a dise\u00f1ar cualquier marca o logo. Para entendernos mejor, un stylescape es un entregable de dise\u00f1o que nos ayuda a presentar el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3,6],"tags":[18,34,35,69,172,171,173],"class_list":["post-2980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-hey-diseno","tag-branding","tag-diseno-de-marcas","tag-diseno-de-packaging","tag-logo","tag-moodboard","tag-proceso-de-diseno","tag-stylescape"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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