{"id":2893,"date":"2021-10-13T18:25:05","date_gmt":"2021-10-13T21:25:05","guid":{"rendered":"http:\/\/www.heydiseno.cl\/?p=2893"},"modified":"2023-12-11T08:23:12","modified_gmt":"2023-12-11T11:23:12","slug":"comunicaciones-internas","status":"publish","type":"post","link":"https:\/\/www.heydiseno.cl\/cerramos\/2021\/10\/13\/comunicaciones-internas\/","title":{"rendered":"C\u00f3mo mejorar las comunicaciones internas de tu empresa con dise\u00f1o gr\u00e1fico"},"content":{"rendered":"\n

Ya sea que las comunicaciones internas las lleve Recursos Humanos, Marketing o \u00abel \u00e1rea de Comunicaciones\u00bb, \u00e9stas pueden ser mucho m\u00e1s eficientes cuando van de la mano de un desarrollo de comunicaci\u00f3n visual. Aqu\u00ed te contamos c\u00f3mo el dise\u00f1o gr\u00e1fico puede ayudarte a mejorar los anuncios de tu empresa.<\/p>\n\n\n\n

Todas las organizaciones necesitan una efectiva estrategia de comunicaciones internas para la alineaci\u00f3n de objetivos e informaci\u00f3n transversal. Los departamentos de RRHH (u otros afines) hacen un gran esfuerzo por entregar la informaci\u00f3n de la mejor manera posible a todos los involucrados pero los mensajes no siempre llegan de manera eficiente dejando tanto a comunicadores como audiencia muy frustrados.<\/p>\n\n\n\n

Comunicaci\u00f3n Visual<\/h2>\n\n\n\n

En Hey Dise\u00f1o a menudo vemos que muchas personas confunden el dise\u00f1o de gr\u00e1ficas comunicacionales<\/a><\/em> con ponerle fotos y\/o dibujos a sus publicaciones y lamentablemente \u00e9sto no es dise\u00f1o gr\u00e1fico ni puede considerarse realmente el desarrollo de informaci\u00f3n visual. <\/p>\n\n\n\n

Muchas veces el problema est\u00e1 en que qui\u00e9n desarrolla las publicaciones no es un dise\u00f1ador gr\u00e1fico profesional y toma decisiones (tama\u00f1os, colores, imagenes, tipograf\u00edas) basadas en preferencias personales. El resultado es la disminuci\u00f3n de seriedad del mensaje, la sobre-estimulaci\u00f3n visual de la audiencia que finalmente no entiende nada o peor…el mensaje pasa completamente desapercibido y nunca nadie se enter\u00f3.<\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n

El dise\u00f1o gr\u00e1fico de tus comunicaciones internas deber\u00eda cumplir los siguientes objetivos:<\/h2>\n\n\n\n
<\/div>\n\n\n\n

1. Establecer a primera vista el tono de la publicaci\u00f3n<\/h4>\n\n\n\n
\"graficas-comunciaciones-internas-corporativas\"<\/figure>\n\n\n\n

No es lo mismo comunicar los cumplea\u00f1os del mes que la nueva pol\u00edtica para asistir a la oficina en tiempos de covid-19. <\/p>\n\n\n\n

El tono para darle la bienvenida a un nuevo miembro del equipo es completamente diferente al tono que deber\u00e1s utilizar para dar reporte de las evaluaciones semestrales y esto no quiere decir que perder\u00e1s la imagen de la marca en ellas.<\/p>\n\n\n\n

Un dise\u00f1ador gr\u00e1fico podr\u00e1 ayudarte a elegir el balance de colores, gr\u00e1ficas y diagramaci\u00f3n para capturar a tu audiencia de la manera correcta.<\/p>\n\n\n\n

2. Reforzar tus objetivos y mejorar el entendimiento<\/h4>\n\n\n\n
\"graficas-corporativas\"<\/figure>\n\n\n\n

Si lo que necesitas es informar acerca de un nuevo procedimiento las infograf\u00edas <\/a>son tu gran aliado. Podr\u00e1s entregar una gran cantidad de -compleja- informaci\u00f3n de manera mucho m\u00e1s eficiente y directa.<\/p>\n\n\n\n

El procesamiento visual de informaci\u00f3n es parte fundamental del trabajo gr\u00e1fico de comunicaciones.<\/p>\n\n\n\n

3. Llamar la atenci\u00f3n<\/h4>\n\n\n\n
\"comunicaciones-corporativas-dise\u00f1o\"<\/figure>\n\n\n\n

Por \u00faltimo, pero no por eso menos importante, el objetivo principal es que la gente se entere de lo que necesitas decir.<\/p>\n\n\n\n

Es este sentido lo m\u00e1s importante es captar la atenci\u00f3n de todos dentro de la empresa para que el mensaje sea entregado exitosamente y nadie pueda decir que no le avisaron \ud83d\ude1c.<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00f3mo el dise\u00f1o gr\u00e1fico puede ayudarte a mejorar las comunicaciones internas de tu empresa.
\nYa sea que las comunicaciones internas las lleve Recursos Humanos, Marketing o \u00abel \u00e1rea de Comunicaciones\u00bb, \u00e9stas pueden ser mucho m\u00e1s eficientes cuando van de la mano de un desarrollo de comunicaci\u00f3n visual. Aqu\u00ed te contamos c\u00f3mo el dise\u00f1o gr\u00e1fico puede ayudarte a mejorar los anuncios de tu empresa.<\/p>\n","protected":false},"author":1,"featured_media":2925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"2307","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,8],"tags":[155,37,156],"class_list":["post-2893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-el-valor-del-diseno","category-tips","tag-comunicaciones","tag-diseno-grafico","tag-graficas-corporativas"],"yoast_head":"\nC\u00f3mo mejorar tus comunicaciones internas - 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