{"id":2879,"date":"2021-10-12T11:38:54","date_gmt":"2021-10-12T14:38:54","guid":{"rendered":"http:\/\/www.heydiseno.cl\/?p=2879"},"modified":"2021-11-25T17:37:35","modified_gmt":"2021-11-25T20:37:35","slug":"diseno-de-packaging-sustentable","status":"publish","type":"post","link":"https:\/\/www.heydiseno.cl\/cerramos\/2021\/10\/12\/diseno-de-packaging-sustentable\/","title":{"rendered":"Hey Dise\u00f1o habla del dise\u00f1o de packaging sustentables en Revista VAS"},"content":{"rendered":"\n<p>En una nueva edici\u00f3n de <a href=\"https:\/\/cenem.cl\/Revista_VAS_10_2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">Revista VAS<\/a>, Hey Dise\u00f1o fue entrevistado para contar su experiencia en el <a href=\"http:\/\/www.heydiseno.cl\/portfolio-categories\/packaging\/\" target=\"_blank\" rel=\"noreferrer noopener\">dise\u00f1o de packagin<\/a>g sustentable durante la pandemia. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Siempre comenzamos por una alternativa reutilizable m\u00ednima; es decir, el m\u00ednimo envase posible debe ser adem\u00e1s reutilizable. Esto, adem\u00e1s, potencia un mont\u00f3n el brand awareness desde le punto de vista de la marca.<\/em><\/p><cite>-Macarena Moraga, Directora Creativa<\/cite><\/blockquote>\n\n\n\n<p>El estudio de dise\u00f1o gr\u00e1fico chileno habl\u00f3 respecto a las necesidades de la industria para seguir innovando en el dise\u00f1o de packaging sustentable, los desaf\u00edos del mercado actual y de su experiencia durante la pandemia.<\/p>\n\n\n\n<p>En este contexto cont\u00f3 sobre el trabajo realizado para <a href=\"https:\/\/www.behance.net\/gallery\/92471097\/ConserBar\" target=\"_blank\" rel=\"noreferrer noopener\">ConserBar<\/a>, un local de cocteler\u00eda de autor ubicado en Barrio Italia con quien ven\u00edan desarrollando su marca antes de la pandemia. \u00abLa obligaci\u00f3n de cerrar a los pocos meses de haber abierto, obviamente gener\u00f3 mucha ansiedad e inseguridad; sin embargo, logramos desarrollar un envase simple, r\u00e1pido de hacer y econ\u00f3mico que pudiera enviar a domicilio cosas tan ins\u00f3litas hasta ese momento como un cocktail o una tabla para picar sin perder la marca y sin que el cliente final tuviera que realizar grandes preparaciones luego en su casa\u00bb<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/fs\/da941a92471097.5f0e006fe0f73.jpg\" alt=\"dise\u00f1o-de-packaging-sustentable\"\/><figcaption>Packaging econ\u00f3mico, r\u00e1pido y sustentable para ConserBar.<\/figcaption><\/figure>\n\n\n\n<p>Si quieres seguir leyendo el <a href=\"https:\/\/cenem.cl\/Revista_VAS_10_2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">art\u00edculo completo haz click aqu\u00ed.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En una nueva edici\u00f3n de Revista VAS, Hey Dise\u00f1o fue entrevistado para contar su experiencia en el dise\u00f1o de packaging sustentable durante la pandemia. Siempre comenzamos por una alternativa reutilizable m\u00ednima; es decir, el m\u00ednimo envase posible debe ser adem\u00e1s reutilizable. Esto, adem\u00e1s, potencia un mont\u00f3n el brand awareness desde le punto de vista de la marca. -Macarena Moraga, Directora [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"2307","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[35,47],"class_list":["post-2879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hey-diseno","tag-diseno-de-packaging","tag-envases-de-carton"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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