{"id":2705,"date":"2020-06-18T13:39:14","date_gmt":"2020-06-18T16:39:14","guid":{"rendered":"http:\/\/www.heydiseno.cl\/?p=2705"},"modified":"2020-06-18T15:13:17","modified_gmt":"2020-06-18T18:13:17","slug":"crea-tu-tienda-online","status":"publish","type":"post","link":"https:\/\/www.heydiseno.cl\/cerramos\/2020\/06\/18\/crea-tu-tienda-online\/","title":{"rendered":"Crea tu tienda online en 6 simples pasos"},"content":{"rendered":"\n<p>Seg\u00fan la <em>C\u00e1mara de Comercio de Santiago<\/em> el 57% de los chilenos hacen sus compras online, cifra que seguramente ha aumentado considerablemente a ra\u00edz de la situaci\u00f3n COVID-19 (coronavirus). En los \u00faltimos meses hemos sido testigos de los beneficios que puede traer el mundo digital a las personas.<\/p>\n\n\n\n<p>Las empresas -sin importar su tama\u00f1o- no son la excepci\u00f3n. De hecho la digitalizaci\u00f3n de los negocios puede ayudar a emparejar la cancha y ayudar a pymes y microempresas a adaptarse m\u00e1s r\u00e1pido, llegar a m\u00e1s personas y tratar directamente con el p\u00fablico, cosa que el mercado siempre valora.<\/p>\n\n\n\n<p>A continuaci\u00f3n te explicamos 6 cosas a considerar al momento de crear tu tienda online:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>#1 Elige la plataforma<\/strong><\/h2>\n\n\n\n<p>Para elegir una de las mejores plataformas de e-commerce es necesario tener en cuenta estos puntos: el dise\u00f1o debe ser f\u00e1cil para que el usuario pueda navegar en la p\u00e1gina web, el sitio web debe ser r\u00e1pido y debe darte la flexibilidad de conectar con plataformas de marketing que te ayuden en la difusi\u00f3n.&nbsp;<\/p>\n\n\n\n<p>Algunas de las plataformas que en <a href=\"http:\/\/www.heydiseno.cl\/\">Hey Dise\u00f1o<\/a> recomendamos para crea tu tienda online son:<\/p>\n\n\n\n<p><strong>Woocommerce:<\/strong> Tiene muchas plantillas de dise\u00f1o disponibles y empresas que prestan el servicio. Adem\u00e1s, soporta productos ilimitados.<\/p>\n\n\n\n<p><strong>Shopify:<\/strong> El vendedor puede controlar la apariencia, herramientas, pol\u00edticas y cat\u00e1logos a cambio de una comisi\u00f3n por ventas.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/jumpseller.cl?ref=fbab2fd502\">Jumpseller<\/a>:<\/strong> Sencilla de usar, permite vender creando tu p\u00e1gina web en base a plantillas, manejo de stock y gesti\u00f3n de env\u00edos integrada con CorreosChile y Chilexpress.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>#2 Buenas fotograf\u00edas de los productos&nbsp;<\/strong><\/h2>\n\n\n\n<p>Tener fotograf\u00edas de alta calidad hace que los clientes sean menos indecisos. Hay que pensar que en una tienda online las fotograf\u00edas y el dise\u00f1o web es el escaparate visual con el cual se debe generar un impacto en el cliente.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Si muestras fotograf\u00edas de alta calidad en tu tienda online proyectas una imagen de confianza.<\/li><li>A\u00f1ade fotograf\u00edas de diferentes \u00e1ngulos del producto, de esta forma el cliente podr\u00e1 ver exactamente qu\u00e9 est\u00e1 comprando.<\/li><li>Ilumina el producto para que se vean mejor los colores, detalles y texturas.<\/li><li>Puede ser muy \u00fatil sacar fotograf\u00edas del producto siendo utilizado.<\/li><\/ul>\n\n\n\n<p>Explica con fotograf\u00edas lo que no puede visualizar f\u00edsicamente y si no tienes buenas fotograf\u00edas o no sabes maneras softwares de retoque y edici\u00f3n, <a href=\"http:\/\/www.heydiseno.cl\/contacto\/\">cont\u00e1ctanos preguntando por nuestro paquete de fotograf\u00edas para e-commerce<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/fixipixi.com\/wp-content\/uploads\/2019\/04\/How-to-Capture-Product-Photos.jpg\" alt=\"crea-tu-tineda-online\"\/><figcaption>Fuente: FixiPixi<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>#3 Manejo de stock online&nbsp;<\/strong><\/h2>\n\n\n\n<p>Manejar una tienda online es muy similar a manejar una tienda f\u00edsica. Es importante que tengas un lugar en donde tener todos los productos que ofreces. Aseg\u00farate de tener en tu tienda online productos con disponibilidad en inventarios, y notifica a tus clientes si el producto est\u00e1 en stock o no. Es mejor ofrecer lo que ya tienes a ofrecer algo que a\u00fan no tienes.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>#4 Redes Sociales&nbsp;<\/strong><\/h2>\n\n\n\n<p>Las redes sociales son clave al momento de promocionar tu tienda online. Generando contenido en cuentas como Facebook, Instagram y Twitter puedes llegar a nuevos clientes, ampliar tu p\u00fablico y formar un grupo de seguidores que sean fieles a tu marca, compartan contenido.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>#5 Crea tu tienda online con facilidad y seguridad de pago&nbsp;<\/strong><\/h2>\n\n\n\n<p>Este punto es crucial. Las empresas tienen un promedio de<a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\"> 69.57% de abandono de carros<\/a>. \u00c9sto quiere decir gente que meti\u00f3 cosas al carrito de compras y luego no pag\u00f3. La mayor\u00eda de las veces es porque el sistema de pago no les pareci\u00f3 lo suficientemente f\u00e1cil ni seguro y eso desincentiva a las personas a ingresar los datos bancarios o tarjeta de cr\u00e9dito.<\/p>\n\n\n\n<p>Te recomendamos implementar varios m\u00e9todos de pago como Paypal, dep\u00f3sitos bancarios o tarjetas de cr\u00e9dito mediante plataformas seguras y reconocidas como <a href=\"https:\/\/www.webpay.cl\/portalpagodirecto\/pages\/index.jsf\">Webpay<\/a>, <a href=\"https:\/\/www.pagofacil.cl\/\">PagoF\u00e1cil <\/a>o <a href=\"https:\/\/www.flow.cl\/\">Flow<\/a>. As\u00ed ayudar\u00e1s a que el cliente se sienta libre de pagar como le parezca m\u00e1s seguro. Adem\u00e1s, debes tener las pol\u00edticas de pagos a la vista y muy claras.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1549187805-6079facea88d?ixlib=rb-1.2.1&amp;ixid=eyJhcHBfaWQiOjEyMDd9&amp;auto=format&amp;fit=crop&amp;w=1050&amp;q=80\" alt=\"\"\/><figcaption>Photo by David Clarke v\u00eda Unsplash<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>#6 Empaques creativos&nbsp;<\/strong><\/h2>\n\n\n\n<p>Siempre es una gran estrategia enviar con el producto comprado alguna tarjeta de agradecimiento o un peque\u00f1o regalo, algo que el cliente no espere, el factor sorpresa ayuda a que un cliente se fidelice. Adem\u00e1s el empaque debe ser atractivo y comunicar tu marca ya que la experiencia de compra no termina con el bot\u00f3n \u201cpagar\u201d. <\/p>\n\n\n\n<p>Crea tu tienda online teniendo en mente que los clientes no pueden tocar los productos. Debes lograr que se enamoren de tu tienda tan pronto como la vean, por lo que el dise\u00f1o de tu tienda online es muy importante. Este debe ser atractivo, adaptable para que funcione tanto en computadores como celulares, tener buenas fotograf\u00edas y descripciones del producto que ayude al cliente a tomar su decisi\u00f3n de compra y un buen trabajo de marketing digital en las redes sociales.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>La experiencia de compra no termina con el bot\u00f3n \u201cpagar\u201d.<\/em><\/p><cite><a href=\"http:\/\/www.heydiseno.cl\/2019\/07\/01\/diseno-de-packaging\/\">C\u00f3mo a\u00f1adir valor al producto con el dise\u00f1o del packaging.<\/a><\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/www.heydiseno.cl\/wp-content\/uploads\/2020\/06\/pin_heydise\u00f1o_tiendaonline-682x1024.jpg\" alt=\"\" class=\"wp-image-2709\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>la digitalizaci\u00f3n de los negocios puede ayudar a emparejar la cancha y ayudar a pymes y microempresas a adaptarse m\u00e1s r\u00e1pido, llegar a m\u00e1s personas y tratar directamente con el p\u00fablico, cosa que el mercado siempre valora.<\/p>\n","protected":false},"author":1,"featured_media":2706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"2307","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[141,44,45,90,142,140],"class_list":["post-2705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","tag-ecommerce","tag-emprendedores-chile","tag-emprendimiento","tag-pymes","tag-redes-sociales","tag-tienda-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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