{"id":2639,"date":"2020-04-30T13:37:53","date_gmt":"2020-04-30T16:37:53","guid":{"rendered":"http:\/\/www.heydiseno.cl\/?p=2639"},"modified":"2022-12-27T12:59:58","modified_gmt":"2022-12-27T15:59:58","slug":"envases-para-delivery","status":"publish","type":"post","link":"https:\/\/www.heydiseno.cl\/cerramos\/2020\/04\/30\/envases-para-delivery\/","title":{"rendered":"Dise\u00f1a tus envases para delivery de comida"},"content":{"rendered":"\n

Si el delivery <\/em>ya era una tendencia con un r\u00e1pido y agresivo crecimiento en Chile, con el Coronavirus ya es la regla; ad\u00e1ptate o muere (disculpando mi crudeza). Son los bares y restaurantes de los comercios m\u00e1s afectados y tras el shock inicial es momento de reinventarse. En esta nueva realidad los envases para delivery son una inmensa oportunidad y aqu\u00ed te detallamos c\u00f3mo.<\/p>\n\n\n\n

Es importante entender que el packaging de reparto no es s\u00f3lo un envase que debe proteger y transportar comida, un buen dise\u00f1o puede significar una ventaja competitiva<\/strong> en un mercado que, previo al covid-19, calculaba el delivery en un 11% de las ventas totales de los restaurantes.<\/p>\n\n\n\n

Qu\u00e9 buscamos en un packaging para restaurant<\/h2>\n\n\n\n

A continuaci\u00f3n compartimos contigo los 3 puntos en los que debes fijarte al momento de dise\u00f1ar tus envases para delivery de modo que puedas mantener tu negocio funcionando y creciendo. Si, creciendo.<\/p>\n\n\n\n

#1 Proteger<\/h4>\n\n\n\n

Obviamente lo primero es su funcionalidad. El envase debe proteger la comida durante el transporte y despacho de la contaminaci\u00f3n externa (ejem! virus!<\/em>) y mantener tanto su temperatura como su estructura f\u00edsica. Nadie quiere recibir una hamburguesa aplastada o una caja chorreada y pegajosa.<\/p>\n\n\n\n

#2 Presentar<\/h4>\n\n\n\n

Muchos sentidos influyen en la experiencia de comer, incluyendo la vista. Probablemente lo sabes y por eso te esforzaste en buscar una bonita y creativa forma de servir tus platos y tragos en el restaurant. Ahora es el turno de tu packaging.<\/p>\n\n\n\n

Los packaging de restaurant deben presentar la comida de forma atractiva. Tu cliente ya est\u00e1 ansioso por recibir su comida en casa, te espera con una sonrisa, no quieres borr\u00e1rsela entreg\u00e1ndole un envase pl\u00e1stico sin personalidad. Una buena presentaci\u00f3n se logra con un buen dise\u00f1o<\/a> morfol\u00f3gico (forma\/estructura) y gr\u00e1fico del envase. Un buen dise\u00f1o aumenta la percepci\u00f3n de calidad del producto<\/strong>.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

#3 Comunicar<\/h4>\n\n\n\n

Si tienes un restaurante sabes lo importante que es el Dise\u00f1o de Servicios y Experiencia<\/a> y mientras tengas tu local cerrado le corresponder\u00e1 a tu packaging asumir el rol de embajador de tu marca. Un envase para delivery debiera portar no s\u00f3lo tu imagen (logo, colores, tipograf\u00edas) sino tu marca completa y esto quiere decir tus valores, voz y mensaje.<\/p>\n\n\n\n

\u00bfEntregas en envases sustentables? \u00bfReciclable, compostable, reutilizable? \u00bfEntregas material adicional como cubiertos o servilletas? Es un detalle positivo que habla bien de tu marca si tu material extra son cubiertos ecol\u00f3gicos o servilletas personalizadas. <\/p>\n\n\n\n

\"\"\/
Foto: https:\/\/wvalderramaurribar.wixsite.com\/weonfoodie<\/figcaption><\/figure>\n\n\n\n

En Hey Dise\u00f1o aplaudimos el trabajo de las hamburguesas Uncle Fletch. Su packaging de restaurant cumple, en nuestra opini\u00f3n, con todos los requisitos: Es una caja de cart\u00f3n sin pl\u00e1sticos, gr\u00e1ficamente atractiva y con mensajes divertidos de la marca, la hamburguesa llega bien armada, las papas a la temperatura perfecta y no pierden tiempo ni plata en enviarte un mont\u00f3n de sachets y potes pl\u00e1sticos con salsas que uno nunca termina realmente.<\/p>\n\n\n\n

Si quieres aprender m\u00e1s sobre packagings para restaurant y mejorar tus envases para delivery, escr\u00edbenos a hola@heydiseno.cl<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Si el delivery ya era una tendencia con un r\u00e1pido y agresivo crecimiento en Chile, con el Coronavirus ya es la regla; ad\u00e1ptate o muere (disculpando mi crudeza). Son los bares y restaurantes de los comercios m\u00e1s afectados y tras el shock inicial es momento de reinventarse. En esta nueva realidad los envases para delivery son una inmensa oportunidad y […]<\/p>\n","protected":false},"author":1,"featured_media":2649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"2307","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[35,134,47,133,87,136],"class_list":["post-2639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-el-valor-del-diseno","tag-diseno-de-packaging","tag-envases","tag-envases-de-carton","tag-envases-para-delivery","tag-packaging","tag-packaging-para-restaurantes"],"yoast_head":"\nDise\u00f1a tus envases para delivery de comida - Hey Dise\u00f1o<\/title>\n<meta name=\"description\" content=\"En esta nueva realidad (covid-19) los envases para delivery pueden ser un incre\u00edble aliado para que tu bar o restaurante siga creciendo. 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