{"id":2195,"date":"2019-12-12T17:43:38","date_gmt":"2019-12-12T17:43:38","guid":{"rendered":"http:\/\/www.heydiseno.cl\/?p=2195"},"modified":"2021-11-25T17:02:32","modified_gmt":"2021-11-25T20:02:32","slug":"branding-para-emprendedores","status":"publish","type":"post","link":"https:\/\/www.heydiseno.cl\/cerramos\/2019\/12\/12\/branding-para-emprendedores\/","title":{"rendered":"Branding para Emprendedores"},"content":{"rendered":"\n<p>En Hey Dise\u00f1o solemos realizar muchos proyectos de branding para emprendedores pero cuando digo que me dedico al <em>branding <\/em>eso suele abrir m\u00e1s preguntas de las que responde. Inspirados por la publicaci\u00f3n de <a href=\"https:\/\/condensed.io\/\">Condensed <\/a>hemos creado esta gu\u00eda r\u00e1pida de branding para emprendedores. Si eres uno de esos que no est\u00e1 seguro de a qu\u00e9 me refiero con \u00abbranding\u00bb entonces sigue leyendo y ver\u00e1s en pocas palabras qu\u00e9 hacemos y c\u00f3mo podemos ayudarte en el dise\u00f1o para tu startup.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Naming<\/h2>\n\n\n\n<p>El <a href=\"http:\/\/www.heydiseno.cl\/2020\/01\/21\/nombre-de-marca-para-emprendimientos\/\">nombre de tu marca<\/a> debe ser:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/www.heydiseno.cl\/10-tips-para-nombrar-tu-empresa-o-marca\/\">\u00danico y memorable<\/a><\/li><li>Registrable (s\u00e9 que quieres esa  \u00ae junto a tu logo)<\/li><li>Ojal\u00e1 con un dominio corto disponible (Ej: kika.com es mejor que kika-zapatos.com)<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Propuesta de valor<\/h2>\n\n\n\n<p>Si, tambi\u00e9n es parte &#8211; important\u00edsima por lo dem\u00e1s &#8211; del branding definir tu propuesta de valor:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Qu\u00e9 ofreces de nuevo\/bueno (intangible)<\/li><li>Cu\u00e1l es el \u00abalma\u00bb del emprendimiento<\/li><li>Define tus caracter\u00edsticas<\/li><li>Misi\u00f3n \/ visi\u00f3n \/ prop\u00f3sito<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Posicionamiento<\/h2>\n\n\n\n<p>Con \u00e9sto no me refiero exclusivamente a salir en la primera p\u00e1gina de Google sino al lugar que ocupar\u00e1 tu marca en el mercado y en la cabeza de tu p\u00fablico. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Investigaci\u00f3n de mercado<\/li><li><a href=\"http:\/\/www.heydiseno.cl\/2020\/02\/25\/ser-unico-vs-ser-competitivo\/\">Ser \u00fanico versus ser competitivo<\/a><\/li><li>Cu\u00e1l es tu propuesta de valor? En qu\u00e9 te diferencias de la competencia<\/li><li>Por qu\u00e9 eres mejor que los otros?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Mensaje y Voz<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Qu\u00e9 dices y c\u00f3mo lo dices<\/li><li>Cuenta una historia \u00fanica<\/li><li>H\u00e1blale a tu p\u00fablico en su idioma y en su tono<\/li><li>Tu tono transmite tu personalidad (T\u00fa como marca. No t\u00fa, emprendedor)<\/li><li>No se trata de publicidad o slogans, se trata de todo TODO lo que digas<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Identidad visual<\/h2>\n\n\n\n<p>Aqu\u00ed es donde todos creen que nos enfocamos y en cierto modo <a href=\"http:\/\/www.heydiseno.cl\/proyectos\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abrir en una nueva pesta\u00f1a)\">es nuestro fuerte<\/a>, sin embargo como puedes ver es s\u00f3lo una parte del branding.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Logotipo<\/li><li>Paleta de colores<\/li><li>Tipograf\u00eda<\/li><li>Ilustraciones, iconos, tramas<\/li><li>Lenguaje fotogr\u00e1fico<\/li><\/ul>\n\n\n\n<p>Si a\u00fan tienes dudas de qu\u00e9 necesita tu emprendimiento o startup, <a href=\"http:\/\/www.heydiseno.cl\/contacto\/\">cont\u00e1ctanos<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Te compartimos esta simple gu\u00eda para entender a qu\u00e9 nos referimos cuando hablamos de branding para emprendedores y c\u00f3mo es que puede servirle a tu startup.<\/p>\n","protected":false},"author":1,"featured_media":3384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"right-sidebar","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"2307","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3,5],"tags":[18,34,43,44,45,67,77,83,94],"class_list":["post-2195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-emprendedores","tag-branding","tag-diseno-de-marcas","tag-emprendedores","tag-emprendedores-chile","tag-emprendimiento","tag-innovacion-empresarial","tag-marcas","tag-naming","tag-start-up"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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