{"id":2027,"date":"2019-07-01T09:00:36","date_gmt":"2019-07-01T09:00:36","guid":{"rendered":"http:\/\/www.heydiseno.cl\/?p=2027"},"modified":"2022-12-20T10:27:54","modified_gmt":"2022-12-20T13:27:54","slug":"diseno-de-envase","status":"publish","type":"post","link":"https:\/\/www.heydiseno.cl\/cerramos\/2019\/07\/01\/diseno-de-envase\/","title":{"rendered":"C\u00f3mo a\u00f1adir valor al producto con el dise\u00f1o de envase"},"content":{"rendered":"\n

La imagen y presentaci\u00f3n de un producto o envase ofrecido por la empresa depende del envase o packaging<\/a>, el cual debe representar algo m\u00e1s que un envoltorio de protecci\u00f3n. Es por ese motivo que debes contar con la ayuda de un profesional para el dise\u00f1o de envase<\/strong>, el cual se encargar\u00e1 de que tu imagen de marca destaque de las dem\u00e1s y tu producto obtenga mayor valor.<\/p>\n\n\n\n

\"dise\u00f1o
Surlat Sin Lactosa por Hey Dise\u00f1o. Ver Proyecto.<\/a><\/figcaption><\/figure>\n\n\n\n

Funciones principales del dise\u00f1o de envase<\/h2>\n\n\n\n

Originalmente, el packaging cumple con el prop\u00f3sito de envolver, proteger y contener a un producto para su venta y distribuci\u00f3n en el mercado. Sin embargo, adem\u00e1s de ser funcional, tambi\u00e9n debe contener un buen dise\u00f1o que sirva como identidad o carta de presentaci\u00f3n del producto para atraer al consumidor que va en busca de dichos productos.<\/strong><\/p>\n\n\n\n

Entre las funciones que debe cumplir el dise\u00f1o de packaging<\/strong> se encuentran el destaque de la competencia<\/strong>, ofreciendo un dise\u00f1o ingenioso y creativo que logre captar la atenci\u00f3n y se pueda diferenciar de hasta tres productos iguales de diferentes marcas. Y, por supuesto, debe ser f\u00e1cilmente identificable a simple vista<\/strong>, que el consumidor sepa a qu\u00e9 marca pertenece el producto a comprar.<\/p>\n\n\n\n

Adem\u00e1s de la identidad de marca, debe servir como canal de comunicaci\u00f3n con el cliente.<\/strong> \u00bfCu\u00e1les son las caracter\u00edsticas del producto? \u00bfEs algo comestible? \u00bfEs un art\u00edculo fr\u00e1gil? El envase debe reflejar esas respuestas junto a un breve texto que indique usos, indicaciones o ingredientes usados.<\/p>\n\n\n\n

Y, por \u00faltimo, debe agregar valor al producto<\/strong>. La composici\u00f3n, forma, materiales y tipo de envases puede brindarnos informaci\u00f3n adicional sobre la marca, cu\u00e1l es su imagen corporativa y qu\u00e9 es lo que desea transmitir con la venta y distribuci\u00f3n de su producto.<\/p>\n\n\n\n

\"dise\u00f1o-de-packaging\"\/
United Soil by Studio Otwarte<\/a><\/figcaption><\/figure>\n\n\n\n

Aspectos a tener en cuenta para dise\u00f1ar el envase<\/h2>\n\n\n\n

El dise\u00f1o de envases <\/strong>debe tener en cuenta los siguientes aspectos para lograr los objetivos que se tiene como empresa de venta, distribuci\u00f3n e identidad de la marca por medio del producto.<\/p>\n\n\n\n

En primer lugar, el dise\u00f1ador debe realizar un estudio de la identidad de la empresa, el cual contempla el dise\u00f1o de logotipo, el color corporativo y el dise\u00f1o gr\u00e1fico de la marca. De esa forma, el dise\u00f1o <\/strong>podr\u00e1 reflejar la identidad de la empresa y usar elementos que la identifiquen completamente a simple vista.<\/p>\n\n\n\n

Seguido de eso, el dise\u00f1o de packaging<\/strong> debe contemplar los aspectos comerciales de la empresa: \u00bfQu\u00e9 tipos de producto comercializa? \u00bfCu\u00e1l es su p\u00fablico objetivo? \u00bfCu\u00e1les son sus canales de distribuci\u00f3n? \u00bfEs una empresa mayorista o minorista? Todo eso y m\u00e1s debe servir de referentes para que cumpla con las necesidades funcionales de la marca.<\/p>\n\n\n\n

Luego, es importante que se tenga en cuenta el dise\u00f1o de la informaci\u00f3n del producto que se est\u00e1 ofreciendo. Dependiendo de su tipo, el dise\u00f1o del envase <\/strong>debe saber reflejar cu\u00e1l es el origen del producto, los ingredientes usados, las instrucciones de uso o cu\u00e1l es su funci\u00f3n principal.<\/p>\n\n\n\n

Y por \u00faltimo est\u00e1 el aspecto emocional. El dise\u00f1o de packaging<\/strong> debe reflejar los intereses del cliente el cual no solo busca un producto atractivo, sino que adem\u00e1s le aporte valor a su vida diaria.<\/p>\n\n\n\n

Actualmente el dise\u00f1o sustentable juega un papel primordial en este aspecto, ofreciendo dise\u00f1os de packaging sostenibles<\/strong> que puedan producir el menor impacto ambiental y que, adem\u00e1s, contribuyan a su reutilizaci\u00f3n por parte del cliente.<\/p>\n\n\n\n

\"dise\u00f1o-de-packaging\"\/
 ‘A Fresh Moment’ by Augr Design studio<\/a> <\/figcaption><\/figure>\n\n\n\n

\u00bfPor qu\u00e9 deber\u00edas contratar a un dise\u00f1ador para el packaging?<\/h2>\n\n\n\n

Si cuentas con un producto el cual deseas comercializar, pero quieres renovar el envase<\/strong>, lo ideal es solicitar la ayuda de un buen dise\u00f1ador gr\u00e1fico que podr\u00e1 analizar las caracter\u00edsticas de tu marca, tipos de clientes e imagen corporativa para que el packaging concuerde con tu empresa.<\/p>\n\n\n\n

El profesional podr\u00e1 trabajar en un packaging<\/strong> personalizado y adaptado a las necesidades del consumidor, a\u00f1adi\u00e9ndole detalles, colores o formas que llamen la atenci\u00f3n y que vayan m\u00e1s all\u00e1 del mero concepto de contenedor del producto.<\/p>\n\n\n\n

El dise\u00f1o de envases <\/strong>es un factor importante para la comunicaci\u00f3n de la marca con el cliente, generando as\u00ed una gran aceptaci\u00f3n de estos \u00faltimos quienes adquirir\u00edan el producto y lo trasladar\u00edan, contribuyendo con la publicidad de forma directa a cada lugar que vaya.<\/p>\n\n\n\n

Es importante que el packaging<\/strong> cumpla con sus prop\u00f3sitos y funciones, puedas escoger al mejor dise\u00f1ador gr\u00e1fico<\/a> que te brindar\u00e1 las mejores ideas para a\u00f1adir un mayor valor a tu producto, aumentar el costo de venta e identificarte de la competencia.<\/p>\n\n\n\n

Un dise\u00f1o de envase <\/strong>que refleje sustentabilidad, est\u00e9tica, funcionalidad y practicidad aportan un mayor valor al producto, atraer\u00e1 la atenci\u00f3n a los clientes y har\u00e1n que \u00e9stos est\u00e9n dispuestos a pagar un precio alto para obtener el producto, descartando a las otras marcas y publicit\u00e1ndolo con el traslado del bolso, caja o envoltorio en cualquier lugar. 
<\/p>\n","protected":false},"excerpt":{"rendered":"

El dise\u00f1o de packaging es un factor importante para la comunicaci\u00f3n de la marca con el cliente, adem\u00e1s de ser un factor diferenciador clave.<\/p>\n","protected":false},"author":1,"featured_media":2959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"2307","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[22,35,38,47,87],"class_list":["post-2027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-el-valor-del-diseno","tag-cardboard-packaging","tag-diseno-de-packaging","tag-diseno-sustentable","tag-envases-de-carton","tag-packaging"],"yoast_head":"\nC\u00f3mo a\u00f1adir valor al producto con el dise\u00f1o de envase - 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