{"id":1999,"date":"2019-07-21T09:00:36","date_gmt":"2019-07-21T09:00:36","guid":{"rendered":"http:\/\/www.heydiseno.cl\/?p=1999"},"modified":"2021-11-25T16:48:32","modified_gmt":"2021-11-25T19:48:32","slug":"diseno-sustentable","status":"publish","type":"post","link":"https:\/\/www.heydiseno.cl\/cerramos\/2019\/07\/21\/diseno-sustentable\/","title":{"rendered":"\u00bfDe qu\u00e9 hablamos cuando hablamos de dise\u00f1o sustentable?"},"content":{"rendered":"\n<p class=\"has-text-color has-medium-font-size\" style=\"color:#339999\">En el \u00faltimo tiempo la palabra <em>sustentabilidad<\/em> ha comenzado a ser m\u00e1s y m\u00e1s utilizada al punto que ha perdido parte de su significado. \u00bfDe qu\u00e9 hablamos cuando hablamos de un dise\u00f1o sustentable?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1516594798947-e65505dbb29d?ixlib=rb-1.2.1&amp;auto=format&amp;fit=crop&amp;w=1050&amp;q=80\" alt=\"dise\u00f1o-sustentable-chile\"\/><figcaption>Foto:  <a href=\"https:\/\/unsplash.com\/@scottiewarman\">Scott Warman<\/a> <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">El dise\u00f1o <em>ecofriendly <\/em>no es sustentable. El dise\u00f1o sustentable es ecofriendly.<\/h2>\n\n\n\n<p>No importa lo que diga Donald Trump, el cambio clim\u00e1tico y el calentamiento global ya son una realidad a la que debemos adaptarnos y \u00e9sto es algo que muchos ya han entendido; cada d\u00eda hay m\u00e1s iniciativas y emprendimientos en pos de la ecolog\u00eda y el medioambiente, algunas m\u00e1s relevantes que otras pero a esta altura todo sirve.<\/p>\n\n\n\n<p>Sin embargo la palabra <strong><em>sustentable<\/em><\/strong> est\u00e1 siendo utilizada indiscriminadamente y por lo mismo ha perdido su verdadero significado. Es importante recordar que un producto o servicio amigable con el medio ambiente (ecofriendly) no necesariamente es sustentable, puesto que para ser sustentable debe ser:<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#339999\">I. <strong>Socialmente sostenible<\/strong>; apoya a las comunidades y las personas involucradas, no genera disparidades ni explotaci\u00f3n de recursos humanos.<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#339999\">II. <strong>Amigable con el medio ambiente<\/strong>; extracci\u00f3n segura y equilibrada de materias primas, ciclo cerrado de recursos y vida \u00fatil de los productos, ecol\u00f3gico, no contaminante.<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#339999\">III. <strong>Econ\u00f3micamente viable<\/strong>; paga lo que deba pagar.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.encoresdesign.com\/wp-content\/uploads\/2019\/01\/Encore-Sustainable-Design-Venn-Diagram-1.jpg\" alt=\"dise\u00f1o-sustentable\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Entonces \u00bfqu\u00e9 es el dise\u00f1o sustentable?<\/h2>\n\n\n\n<p>El dise\u00f1o sustentable es precisamente aquel que logra balancear estos tres ejes en su proceso tanto de producci\u00f3n, distribuci\u00f3n como el final de la vida \u00fatil. El dise\u00f1o sustentable es aquel que logra satisfacer las necesidades hoy sin perjudicar a las generaciones futuras. Para \u00e9sto existe la certificaci\u00f3n <a href=\"https:\/\/epea-hamburg.com\/cradle-to-cradle\/\">Cradle to Cradle<\/a><sup><a href=\"https:\/\/epea-hamburg.com\/cradle-to-cradle\/\">\u00ae<\/a><\/sup>.<\/p>\n\n\n\n<p>Cradle to Cradle<sup>\u00ae<\/sup>&nbsp;es un concepto de dise\u00f1o inspirado en la naturaleza, en el cual <strong>todo es un potencial recurso para otra cosa<\/strong>. Los productos son creados a partir de los principios ideales de una <a href=\"https:\/\/es.wikipedia.org\/wiki\/Econom%C3%ADa_circular\">econom\u00eda circular<\/a> en las que, terminado su uso, son devueltos al sistema de reprocesamiento y por lo tanto se mantienen en circulaci\u00f3n (<em>ver imagen superior<\/em>).<br><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:49% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"http:\/\/www.heydiseno.cl\/wp-content\/uploads\/2015\/03\/mockupeco-1024x668.jpg\" alt=\"dise\u00f1o-logo\" class=\"wp-image-456 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-medium-font-size\">Dise\u00f1o de Identidad<\/p>\n\n\n\n<p>Te invitamos a revisar el dise\u00f1o de imagen de marca de uno de nuestros clientes dedicados a la sustentabilidad.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background no-border-radius\" href=\"http:\/\/www.heydiseno.cl\/portfolio-item\/eco2mix\/\" style=\"background-color:#339999\">ver proyecto<\/a><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Bajo est\u00e1 premisa, TriCiclos tiene toda la raz\u00f3n cuando dice que <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>La basasura es un error de dise\u00f1o.<\/p><\/blockquote>\n\n\n\n<p>Si algo est\u00e1 bien dise\u00f1ado no debiera generar \u00abbasura\u00bb, residuos que son descartados y nunca vuelven a utilizarse. Y con \u00e9sto hablamos no s\u00f3lo de productos, sino tambi\u00e9n de packaging, transporte, servicios, etc.<\/p>\n\n\n\n<p>Finalmente los dejo con la recomendaci\u00f3n del libro \u00ab<strong>Rehacer lo Des(h)echo: revalorizaci\u00f3n de materiales en arquitectura, arte y dise\u00f1o<\/strong> \u00bb de la <a href=\"https:\/\/www.fundacionbasura.org\/\">Fundaci\u00f3n Basura.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el \u00faltimo tiempo la palabra sustentabilidad ha comenzado a ser m\u00e1s y m\u00e1s utilizada al punto que ha perdido parte de su significado. \u00bfDe qu\u00e9 hablamos cuando hablamos de un dise\u00f1o sustentable?<\/p>\n","protected":false},"author":1,"featured_media":2458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"2307","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[33,38,95],"class_list":["post-1999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-el-valor-del-diseno","tag-diseno-chileno","tag-diseno-sustentable","tag-sustentabilidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfDe qu\u00e9 hablamos cuando hablamos de dise\u00f1o sustentable? - Hey Dise\u00f1o<\/title>\n<meta name=\"description\" content=\"Las claves para entender qu\u00e9 es realmente sustentabilidad y de qu\u00e9 trata el dise\u00f1o sustentable. 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