{"id":1982,"date":"2019-06-05T22:31:00","date_gmt":"2019-06-05T22:31:00","guid":{"rendered":"http:\/\/www.heydiseno.cl\/?p=1982"},"modified":"2021-11-25T16:41:27","modified_gmt":"2021-11-25T19:41:27","slug":"como-lograr-un-diseno-web-efectivo","status":"publish","type":"post","link":"https:\/\/www.heydiseno.cl\/cerramos\/2019\/06\/05\/como-lograr-un-diseno-web-efectivo\/","title":{"rendered":"C\u00f3mo lograr que tu sitio web sea efectivo"},"content":{"rendered":"\n

\u00abSi no est\u00e1s en Internet, no existes\u00bb. Esta -real- frase hace que d\u00eda a d\u00eda las empresas (sin importar su tama\u00f1o) busquen un dise\u00f1ador web, pero sin tener muy claro el por qu\u00e9 o para qu\u00e9. El resultado es un sitio web est\u00e1ndar, con informaci\u00f3n irrelevante, que no genera ning\u00fan beneficio en tu empresa y que adem\u00e1s te sali\u00f3 bastante caro. Pero lo hiciste porque hab\u00eda que hacerlo. <\/p>\n\n\n\n

Si esta historia te suena demasiado familiar d\u00e9jame decirte unas cuantas verdades acerca del dise\u00f1o web…y luego te dar\u00e9 5 consejos para mejorar la efectividad de tu sitio.<\/p>\n\n\n\n

Verdad #1<\/p>\n\n\n\n

Si, si no est\u00e1s en Internet, no existes. Son muy pocos los casos de empresas que siguen surgiendo sin tener presencia en la web. \u00bfO acaso no buscas t\u00fa tambi\u00e9n en Internet…lo que sea que est\u00e1s buscando?<\/p>\n\n\n\n

Verdad #2 <\/p>\n\n\n\n

\u00abEstar en Internet\u00bb ya no significa necesariamente tener un sitio web, las redes sociales han sabido reducir la brecha que antes exist\u00eda entre pymes y emprendedores y las grandes empresas que pod\u00edan pagar el desarrollo profesional de p\u00e1ginas web. Sin mencionar aquellas plataformas gratuitas como WIX.<\/p>\n\n\n\n

Verdad #3<\/p>\n\n\n\n

Tu sitio web gratuito y tu p\u00e1gina en Facebook no le caen tan bien a Google… Y t\u00fa quieres ser de los que aparece en la primera p\u00e1gina de b\u00fasqueda en Google \u00bfo me equivoco? Para \u00e9sto no es necesario que pagues publicidad pero si vas a necesitar seguir los siguientes consejos.<\/p>\n\n\n\n

5 consejos para un mejor dise\u00f1o web<\/h1>\n\n\n\n

1. Contrata un dise\u00f1ador web profesional<\/h3>\n\n\n\n

\u00bfSab\u00edas que el 38% de las personas declara abandonar un sitio web por el simple hecho de ser \u00abfeo\u00bb? Un dise\u00f1ador\/a web no s\u00f3lo har\u00e1 que tu sitio se vea profesional, lo cual demuestra el profesionalismo de tu empresa. Si no que adem\u00e1s tendr\u00e1 varios consejos respecto a la mejor forma de organizar tu informaci\u00f3n, incluir palabras clave que mejoren el SEO e incluso secciones que no hab\u00edas pensado o considerado.<\/p>\n\n\n\n

\"dise\u00f1o-web-chile\"
Fuente: Cope Sales and Marketing<\/a><\/figcaption><\/figure>\n\n\n\n

2. S\u00e9 f\u00e1cil de contactar<\/h3>\n\n\n\n

Tu bot\u00f3n de \u00abCont\u00e1ctanos\u00bb no s\u00f3lo deber\u00eda estar siempre visible sino que adem\u00e1s, una vez que el usuario ha hecho click, debiera ver al menos<\/strong> dos maneras diferentes de contactarte. Si la \u00fanica forma de contactarte es v\u00eda email entonces provee tu correo electr\u00f3nico y<\/strong> un formulario de contacto, as\u00ed sea que ambos llegan a la misma casilla hay quienes prefieren escribirte un correo y quieres prefieren rellenar r\u00e1pidamente un formulario y olvidarse. Dales la posibilidad de elegir.<\/p>\n\n\n\n

\"dise\u00f1o-web\"<\/a>
xeporencanto.cl por Hey Dise\u00f1o Ltda.<\/figcaption><\/figure>\n\n\n\n

3. Elige un objetivo y s\u00f3lo uno<\/h3>\n\n\n\n

\u00bfQuieres vender productos? Necesitas buenas fotos, informaci\u00f3n detallada, facilidades de pago online, etc. \u00bfQuieres dar a conocer tus servicios? Cu\u00e9ntale a tu p\u00fablico c\u00f3mo trabajas. \u00bfQuieres simplemente darte a conocer? Demuestra c\u00f3mo eres diferente a tu competencia.<\/p>\n\n\n\n

El c\u00f3mo <\/strong>mostrar esta informaci\u00f3n ser\u00e1 tarea de tu dise\u00f1ador web pero eres t\u00fa quien debe definir el objetivo.<\/p>\n\n\n\n

Elegir un s\u00f3lo objetivo no quiere decir que no debas incluir el resto de la informaci\u00f3n (Por ejemplo una p\u00e1gina de \u00abQui\u00e9nes somos\u00bb si tienes una tienda online). Pero es importante priorizar la informaci\u00f3n<\/strong> de manera que quienes visitan tu sitio web puedan efectivamente convertir y realizar aquella acci\u00f3n que esperabas; comprar, contactarte, agendar una visita, etc.<\/p>\n\n\n\n

T\u00fa quieres ser de los que aparece en la primera p\u00e1gina de b\u00fasqueda en Google \u00bfo me equivoco? <\/p><\/blockquote>\n\n\n\n

4. Incluye un blog o secci\u00f3n de noticias<\/h3>\n\n\n\n

\u00c9sto puede requerir de mucho trabajo y dedicaci\u00f3n de tu parte pero la publicaci\u00f3n de noticias o art\u00edculos en tu blog hace que tu sitio web est\u00e9 vivo. Ya no es algo que el dise\u00f1ador web hizo, subi\u00f3 y ah\u00ed qued\u00f3 sino que es una plataforma que est\u00e1 actualizada y genera contenido constantemente: algo que a los buscadores (como Google) les encanta.<\/p>\n\n\n\n

\u00c9sta es una de las maneras que tienes de \u00abcaerle bien\u00bb a Google y subir en los resultados de los buscadores.<\/p>\n\n\n\n

\"dise\u00f1o-web-santiago\"
Photo by J. Kelly Brito via Unsplash<\/figcaption><\/figure>\n\n\n\n

5. Valida tu negocio<\/h3>\n\n\n\n

Como dijimos anteriormente, cualquiera puede estar online hoy en d\u00eda, por eso es importante demostrar la veracidad de tu negocio y la calidad de tu servicio o producto. <\/p>\n\n\n\n

Incluye en tu dise\u00f1o web el testimonio de tus clientes. Si no los tienes puedes mostrar los logos de con qui\u00e9nes has trabajado o fotos de proyectos y servicios prestados anteriormente. <\/p>\n\n\n\n

Tambi\u00e9n puedes buscar certificarte en un rubro en particular y compartir el sello con tu p\u00fablico \u00bfEres una Empresa B? \u00bfVendes productos org\u00e1nicos? Tal vez perteneces a la Asociaci\u00f3n de [tu rubro] de [tu pa\u00eds]<\/em>.<\/p>\n\n\n\n

Son estos -no tan- peque\u00f1os detalles los que ayudar\u00e1n a que tu web sea efectivamente un aporte a tu negocio y no una obligaci\u00f3n.<\/p>\n\n\n\n

Y si tienes dudas o necesitas asesor\u00eda al respecto \u00a1Cont\u00e1ctanos<\/a>! estaremos m\u00e1s que felices de trabajar contigo.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sigue estos sencillos consejos en tu dise\u00f1o web y ver\u00e1s como mejora tu presencia online y tu sitio web ayuda realmente a tu empresa a crecer realmente.<\/p>\n","protected":false},"author":1,"featured_media":3367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"2307","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5],"tags":[39,92,103,104],"class_list":["post-1982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-el-valor-del-diseno","category-emprendedores","tag-diseno-web","tag-responsive-web-design","tag-web","tag-web-design"],"yoast_head":"\nDise\u00f1o Web - 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