{"id":1812,"date":"2019-01-09T08:45:57","date_gmt":"2019-01-09T08:45:57","guid":{"rendered":"http:\/\/www.heydiseno.cl\/?p=1812"},"modified":"2021-11-25T16:40:41","modified_gmt":"2021-11-25T19:40:41","slug":"cotizacion-de-diseno-grafico","status":"publish","type":"post","link":"https:\/\/www.heydiseno.cl\/cerramos\/2019\/01\/09\/cotizacion-de-diseno-grafico\/","title":{"rendered":"Cotizaci\u00f3n de dise\u00f1o gr\u00e1fico."},"content":{"rendered":"\n<h6 class=\"wp-block-heading\">Qu\u00e9 informaci\u00f3n debes proveer como cliente para obtener una cotizaci\u00f3n de dise\u00f1o gr\u00e1fico adecuada a tu proyecto, realista y r\u00e1pida.<\/h6>\n\n\n\n<h4 class=\"has-text-color wp-block-heading\" style=\"color:#009999\">Este NO es un art\u00edculo para dise\u00f1adores, no encontrar\u00e1s aqu\u00ed como presupuestar o cu\u00e1nto cobrar.<\/h4>\n\n\n\n<p>Finalmente tomaste la decisi\u00f3n de buscar un dise\u00f1ador profesional para hacer o rehacer tu logo. Hiciste una b\u00fasqueda r\u00e1pida en internet y encontraste algunas oficinas o profesionales que te gustaron y ahora te gustar\u00eda saber cu\u00e1nto cobran por hacer tu logo as\u00ed que les env\u00edas un mensaje como este:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Solicito cotizaci\u00f3n por dise\u00f1o de logo para empresa.<\/p><\/blockquote>\n\n\n\n<p>Lo m\u00e1s probable es que, de recibir una respuesta, esta est\u00e9 llena de preguntas como \u00ab<em>\u00bfDe qu\u00e9 trata la empresa?<\/em>\u00ab, \u00ab<em>\u00bfPara cu\u00e1ndo lo necesitas?<\/em>\u00ab, etc. \u00c9sto es para aquellos que efectivamente responder\u00e1n tu correo porque pueden haber agencias o dise\u00f1adores que ni siquiera se molestar\u00e1n con responder un mensaje as\u00ed. <\/p>\n\n\n\n<p>Es por \u00e9sto que te dejamos algunos consejos al momento de solicitar un presupuesto de dise\u00f1o. Evitar\u00e1s perder el tiempo recibiendo cotizaciones que no se ajustan a lo que necesitas y har\u00e1 que tu trabajo con el dise\u00f1ador sea mucho m\u00e1s fluido y exitoso.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1591290950068-40b9b598e6fa?ixlib=rb-1.2.1&amp;ixid=MnwxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8&amp;auto=format&amp;fit=crop&amp;w=1470&amp;q=80\" alt=\"cotizaci\u00f3n de dise\u00f1o gr\u00e1fico\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">I. Describe tu proyecto<\/h2>\n\n\n\n<p>Lo primero que debes saber es que no existe un precio est\u00e1ndar para un logo. Un dise\u00f1o de imagen corporativa es un proyecto personalizado y por lo tanto la complejidad, tiempo, dedicaci\u00f3n y amplitud del trabajo de dise\u00f1o es directamente proporcional al tipo de proyecto que estamos tratando.<\/p>\n\n\n\n<p class=\"cta has-text-color\" style=\"color:#1ca496\"><a href=\"http:\/\/www.heydiseno.cl\/cuanto-cuesta-un-logo\/\">Cu\u00e1nto cuesta un logo<\/a><\/p>\n\n\n\n<p>Al momento de cotizar un trabajo de dise\u00f1o explica en qu\u00e9 consiste tu negocio, proyecto o evento. De esta manera el equipo de dise\u00f1o sabr\u00e1 lo que necesitas, el tipo de trabajo que se requiere y podr\u00e1 entregarte un mejor presupuesto.<\/p>\n\n\n\n<p>Intenta que tu mensaje o correo responda las siguientes preguntas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00bfEs el redise\u00f1o de un logo o la creaci\u00f3n de uno nuevo?\u00bfExiste ya la empresa o es un emprendimiento?<\/li><li>Si es un redise\u00f1o \u00bfPor qu\u00e9 sientes la necesidad de cambiar?<\/li><li>\u00bfEl negocio vende un producto o servicio?<\/li><li>Si es un producto \u00bftiene variantes de sabor, talla, color, tama\u00f1o<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">II. Maneja las expectativas<\/h2>\n\n\n\n<p>En nuestra experiencia existen dos tipos de cliente: los que sobre-venden su negocio y los que no. Por favor, usted no sea de los primeros. Aqu\u00ed le explico el por qu\u00e9:<\/p>\n\n\n\n<p>Cuando tu dices que vas a abrir una cafeter\u00eda \u00abdiferente\u00bb que tendr\u00e1 X, Y &amp; Z cualidades y que de aqu\u00ed a 5 a\u00f1os pretendes abrir 15 locales m\u00e1s en todo el pa\u00eds. Tu presupuesto de dise\u00f1o ser\u00e1 precisamente para un proyecto de dicha magnitud y t\u00fa quedar\u00e1s espantado\/a del presupuesto y te ir\u00e1s corriendo. Se considerar\u00e1n variantes como iconograf\u00eda, tipograf\u00eda para se\u00f1al\u00e9ticas y una serie de elementos que un proyecto m\u00e1s peque\u00f1o, digamos una cafeter\u00eda de barrio normal, no necesita.<\/p>\n\n\n\n<p>Esto no quiere decir que debes sub-valorar tu negocio u ocultarle tus planes de crecimiento a tu dise\u00f1ador ya que \u00e9sto provocar\u00eda como resultado un trabajo deficiente. Se trata simplemente de ser sincero\/a y realista.<\/p>\n\n\n\n<p><strong>No hay necesidad de venderle tu negocio al dise\u00f1ador. Basta con hablar de negocios directamente ya que ninguno le estar\u00e1 haciendo un favor al otro.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">III. Hablemos de plazos<\/h2>\n\n\n\n<p>El escenario ideal siempre ser\u00e1 obviamente trabajar sin apuro. Pero como sabemos que no siempre es posible, es importante que, si est\u00e1s contra el tiempo, se lo hagas saber a la agencia o dise\u00f1ador con quien quieres trabajar ya que a veces es necesario contratar m\u00e1s manos o trabajar durante los fines de semana y \u00e9sto obviamente tiene un costo.<\/p>\n\n\n\n<p>Hablar de plazos antes de comenzar tambi\u00e9n es importante para que ambas partes est\u00e9n de acuerdo en qu\u00e9 esperar del desarrollo del proyecto. As\u00ed el dise\u00f1ador sabr\u00e1 exactamente cu\u00e1ndo entregar y t\u00fa podr\u00e1s tambi\u00e9n organizar tus tiempos en base a \u00e9sto.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfTe gustar\u00eda realizar una cotizaci\u00f3n de dise\u00f1o gr\u00e1fico?<\/h3>\n\n\n\n<p>Te invitamos a revisar nuestro <a href=\"https:\/\/www.behance.net\/HeyCL\" target=\"_blank\" rel=\"noreferrer noopener\">Portafolio <\/a>o escribirnos aqu\u00ed ante cualquier duda.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finalmente tomaste la decisi\u00f3n de buscar un dise\u00f1ador profesional para hacer o rehacer tu logo pero no est\u00e1s recibiendo cotizaciones o bien se salen de tu presupuesto. Aqu\u00ed te compartimos algunos consejos que te ayudar\u00e1n a recibir la respuesta que est\u00e1s esperando.<\/p>\n","protected":false},"author":1,"featured_media":3373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"2307","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,6],"tags":[37,64,69],"class_list":["post-1812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emprendedores","category-hey-diseno","tag-diseno-grafico","tag-imagen-corporativa","tag-logo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo recibir una cotizaci\u00f3n de dise\u00f1o gr\u00e1fico - Hey Dise\u00f1o<\/title>\n<meta name=\"description\" content=\"C\u00f3mo se realiza una cotizaci\u00f3n de dise\u00f1o gr\u00e1fico. 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