{"id":1617,"date":"2018-10-03T21:10:57","date_gmt":"2018-10-03T21:10:57","guid":{"rendered":"http:\/\/www.heydiseno.cl\/?p=1617"},"modified":"2021-11-25T16:22:55","modified_gmt":"2021-11-25T19:22:55","slug":"diseno-de-marca-2","status":"publish","type":"post","link":"https:\/\/www.heydiseno.cl\/cerramos\/2018\/10\/03\/diseno-de-marca-2\/","title":{"rendered":"Dise\u00f1o de marca \u00bfCu\u00e1l es la diferencia con un logo?"},"content":{"rendered":"\n

Ok, decidiste lanzarte por ese emprendimiento que ven\u00edas pensando hace ya rato. Sabes que es importante tener una marca que destaque entonces buscas a alguien que te haga un logo \u00bfEst\u00e1s seguro que eso es todo lo que necesitas? Tal vez si, tal vez no. Todo depende realmente de qu\u00e9 tan comprometido estas con tu marca.<\/p>\n\n\n\n

\u00bfDise\u00f1o de logo o dise\u00f1o de marca?<\/h2>\n\n\n\n

En la mayor\u00eda de los casos un logo no es suficiente<\/strong> y \u00e9sto es algo que las empresas aprenden tarde o temprano. Pero tambi\u00e9n entendemos que los costos, tanto en dinero como tiempo, de crear una marca \u00abcompleta\u00bb en un principio pueden ser muy altos. Digo completa entrecomillas porque la marca es algo que va evolucionando y mutando con el tiempo…pero eso es tema para otro post. <\/p>\n\n\n\n

Para que puedas tomar la decisi\u00f3n de si necesitas a alguien que te dise\u00f1e un logo o una marca te dejamos las tres principales diferencias entre uno y el otro:<\/p>\n\n\n\n

\"dise\u00f1o-de-marca\"\/
Photo by Carlos Bastias<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

1. Estrategia<\/h3>\n\n\n\n

Un logotipo es s\u00f3lo una parte de una marca. La cara, digamos…una parte de la cara, en realidad. Mientras que la marca es algo m\u00e1s dif\u00edcil de definir: es un intangible, una promesa que hace tu empresa a su p\u00fablico. Es la imagen que tiene tu empresa en la mente de las personas. <\/p>\n\n\n\n

Voy a dejar que digieras eso un segundo.<\/p>\n\n\n\n

\u00bfBien? Pues ahora tiene m\u00e1s sentido cuando te digo que para \u00abdise\u00f1ar\u00bb una marca no es suficiente un logo. Es necesario desarrollar una estrategia comunicacional y visual; no s\u00f3lo c\u00f3mo se ve tu marca sino c\u00f3mo habla, a qui\u00e9n le habla, qu\u00e9 le importa y qu\u00e9 no. Suena muy subjetivo pero hay formas de alinear estos par\u00e1metros y tenerlos a la mano. Se llama manual de marca.<\/strong><\/p>\n\n\n\n

La importancia de crear un manual de marca<\/a><\/p>\n\n\n\n

2. Precio<\/h3>\n\n\n\n

De acuerdo a lo mencionado en el punto anterior no es de extra\u00f1ar que dise\u00f1ar una marca vaya a ser m\u00e1s caro que dise\u00f1ar un logo. El precio es algo absolutamente variable para ambos casos y deber\u00e1s ser t\u00fa quien decida cu\u00e1nto est\u00e1 dispuesto a invertir.<\/p>\n\n\n\n

Cu\u00e1nto cuesta un logo<\/a><\/p>\n\n\n\n

3. Proceso\/Tiempo<\/h3>\n\n\n\n

Dise\u00f1ar un logotipo es bastante m\u00e1s r\u00e1pido que dise\u00f1ar una marca. El proceso de dise\u00f1o de marca trabaja simult\u00e1neamente algunos de los elementos que ir\u00e1n acompa\u00f1ado tu logotipo; los colores, tramas, elementos y aplicaciones, etc.<\/p>\n\n\n\n

Tomemos por ejemplo que eres un restaurant de comida tradicional alemana en el sur de Chile. Si lo que quieres en un logo r\u00e1pido para poner en el cartel de afuera cualquier imagen que te satisfaga ir\u00e1 bien. Pero si realmente quieres generar una marca y en 10 a\u00f1os m\u00e1s ser la parada obligada de las vacaciones familiares entonces deber\u00e1s comenzar\u00e1s a pensar que, adem\u00e1s de tu logo adoc<\/em>, necesitar\u00e1s colores c\u00e1lidos que se integren con la atm\u00f3sfera interior del local, una carta visualmente acorde a la Alemania del siglo XIX, uniformes afines para tu personal, etc.<\/p>\n\n\n\n

Es s\u00f3lo un ejemplo r\u00e1pido pero entiendes la idea \u00bfno?<\/p>\n\n\n\n

Con todas estas cosas en consideraci\u00f3n ahora ver\u00e1s qu\u00e9 es lo que m\u00e1s le conviene a tu negocio en estos momentos y no dudes en escribirnos a hola@heydiseno.cl<\/strong> para m\u00e1s consultas al respecto.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ok, decidiste lanzarte por ese emprendimiento que ven\u00edas pensando hace ya rato. Sabes que es importante tener una marca que destaque entonces buscas a alguien que te haga un logo \u00bfEst\u00e1s seguro que eso es todo lo que necesitas? Tal vez si, tal vez no. Todo depende realmente de qu\u00e9 tan comprometido estas con tu marca. \u00bfDise\u00f1o de logo o […]<\/p>\n","protected":false},"author":1,"featured_media":3364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"2307","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[27,34,43,69,73],"class_list":["post-1617","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-branding","tag-creacion-de-marca","tag-diseno-de-marcas","tag-emprendedores","tag-logo","tag-manual-de-marca","post_format-post-format-image"],"yoast_head":"\nDise\u00f1o de marca \u00bfCu\u00e1l es la diferencia con un logo? - Hey Dise\u00f1o<\/title>\n<meta name=\"description\" content=\"Decidiste lanzarte por ese emprendimiento que ven\u00edas pensando hace ya rato y ahora necesitas el dise\u00f1o de marca \u00bfo quiz\u00e1s s\u00f3lo un logo? 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