{"id":1510,"date":"2018-01-11T12:50:41","date_gmt":"2018-01-11T12:50:41","guid":{"rendered":"http:\/\/www.heydiseno.cl\/?p=1510"},"modified":"2020-01-14T10:32:21","modified_gmt":"2020-01-14T13:32:21","slug":"memoria-corporativa","status":"publish","type":"post","link":"https:\/\/www.heydiseno.cl\/cerramos\/2018\/01\/11\/memoria-corporativa\/","title":{"rendered":"Memoria Corporativa"},"content":{"rendered":"\n<p>Cuando hablamos de una \u00abmemoria corporativa\u00bb debemos pensar que se trata exactamente de eso; una memoria. Se trata de la preservaci\u00f3n de un patrimonio, la historia, filosof\u00eda y conocimientos de una empresa o marca.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p> Es importante lograr \u201cponer en la mesa\u201d todos los conocimientos que se disponen en la empresa, esta transparencia y claridad de los activos intelectuales permite que no se den por perdidos u olvidados en la memoria.<\/p><cite>Pablo L. Belly<\/cite><\/blockquote>\n\n\n\n<h1 class=\"wp-block-heading\">\u00bfQu\u00e9 debe incluir una memoria corporativa?<\/h1>\n\n\n\n<p>Adem\u00e1s de una rese\u00f1a hist\u00f3rica que incluya la visi\u00f3n de la empresa para mantener a todos en la misma l\u00ednea, una memoria corporativa <strong>debe ser actualizada a\u00f1o a a\u00f1o<\/strong> con los logros alcanzados en el \u00faltimo a\u00f1o. \u00c9stos pueden ser el resultado de ciertas investigaciones, nueva maquinaria, premios o participaci\u00f3n en eventos, el cumplimiento de metas en sustentabilidad o utilidades. B\u00e1sicamente todo aquello que haga que los inversionistas, clientes y proveedores se sientan contentos de ser parte de la empresa.<\/p>\n\n\n\n<p>Adem\u00e1s de los logros es necesario documentar ciertos&nbsp;\u00edndices financieros. Datos duros acerca del rendimiento de la empresa en la bolsa o simplemente en t\u00e9rminos de ingresos durante el a\u00f1o.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.junocreative.net.au\/wp-content\/uploads\/2016\/11\/foi.jpg\" alt=\"memoria-corporativa\"\/><\/figure>\n\n\n\n<p>Por \u00faltimo, pero no menos importante, est\u00e1 la promoci\u00f3n misma de la empresa. Finalmente la memoria corporativa se hace no s\u00f3lo con el fin de documentar y preservar el conocimiento sino que es un <strong>documento estrat\u00e9gico importante<\/strong> que puede ayudar a atraer nuevos inversionistas o generar nuevas alianzas.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>La memoria corporativa hoy no s\u00f3lo es la rendici\u00f3n de cuentas anual de una empresa. Se trata de un documento editorial de car\u00e1cter estrat\u00e9gico que abre las puertas de la compa\u00f1\u00eda a directorios, inversionistas, stakeholders, clientes y sociedad. Y como tal, es una invitaci\u00f3n abierta a conocer sobre su historia y su raz\u00f3n de ser. C\u00f3mo piensa la instituci\u00f3n, c\u00f3mo se proyecta y c\u00f3mo busca agregar valor a nivel comercial y social dentro de la comunidad donde se desenvuelve a trav\u00e9s del tiempo. Por eso es tan relevante. Y m\u00e1s relevancia puede adquirir si la sabemos potenciar en el ambiente digital m\u00e1s all\u00e1 de una versi\u00f3n descargable en pdf. Es ah\u00ed donde se abre un tremendo mundo de oportunidades no s\u00f3lo para ser le\u00edda, sino tambi\u00e9n vista y escuchada por todo el que quiera ingresar a ella.<\/p><cite><a href=\"http:\/\/cbr.cl\/blog\/las-memorias-corporativas-de-hoy\">CBR<\/a><\/cite><\/blockquote><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">En este sentido, el trabajo de los dise\u00f1adores se vuelve clave ya que con un buen dise\u00f1o hay una mejor lectura y retenci\u00f3n de la informaci\u00f3n; dos aspectos claves para la empresa en cuesti\u00f3n.<\/h4>\n\n\n\n<p>Si tu empresa esta planeando su pr\u00f3xima memoria corporativa, preoc\u00fapate de recolectar toda la informaci\u00f3n necesaria y deja el dise\u00f1o en manos de <a href=\"http:\/\/www.heydiseno.cl\/estudio-diseno-grafico\/\">Hey Dise\u00f1o.<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando hablamos de una \u00abmemoria corporativa\u00bb debemos pensar que se trata exactamente de eso; una memoria. Se trata de la preservaci\u00f3n de un patrimonio, la historia, filosof\u00eda y conocimientos de una empresa o marca. Es importante lograr \u201cponer en la mesa\u201d todos los conocimientos que se disponen en la empresa, esta transparencia y claridad de los activos intelectuales permite que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"2307","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[36,67,79],"class_list":["post-1510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-el-valor-del-diseno","tag-diseno-editorial","tag-innovacion-empresarial","tag-memorias-corporativas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Memoria Corporativa - Hey Dise\u00f1o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heydiseno.cl\/cerramos\/2018\/01\/11\/memoria-corporativa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Memoria Corporativa - Hey Dise\u00f1o\" \/>\n<meta property=\"og:description\" content=\"Cuando hablamos de una \u00abmemoria corporativa\u00bb debemos pensar que se trata exactamente de eso; una memoria. Se trata de la preservaci\u00f3n de un patrimonio, la historia, filosof\u00eda y conocimientos de una empresa o marca. Es importante lograr \u201cponer en la mesa\u201d todos los conocimientos que se disponen en la empresa, esta transparencia y claridad de los activos intelectuales permite que [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.heydiseno.cl\/cerramos\/2018\/01\/11\/memoria-corporativa\/\" \/>\n<meta property=\"og:site_name\" content=\"Hey Dise\u00f1o\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-11T12:50:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-14T13:32:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2018\/01\/memorias-corporativas-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"533\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Macarena Moraga\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Macarena Moraga\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/2018\\\/01\\\/11\\\/memoria-corporativa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/2018\\\/01\\\/11\\\/memoria-corporativa\\\/\"},\"author\":{\"name\":\"Macarena Moraga\",\"@id\":\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/#\\\/schema\\\/person\\\/13eec9da9d918d06260e0c55ae79852f\"},\"headline\":\"Memoria Corporativa\",\"datePublished\":\"2018-01-11T12:50:41+00:00\",\"dateModified\":\"2020-01-14T13:32:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/2018\\\/01\\\/11\\\/memoria-corporativa\\\/\"},\"wordCount\":483,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/2018\\\/01\\\/11\\\/memoria-corporativa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.heydiseno.cl\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/memorias-corporativas-1.jpg\",\"keywords\":[\"dise\u00f1o editorial\",\"innovaci\u00f3n empresarial\",\"memorias corporativas\"],\"articleSection\":[\"El valor del Dise\u00f1o\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/2018\\\/01\\\/11\\\/memoria-corporativa\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/2018\\\/01\\\/11\\\/memoria-corporativa\\\/\",\"url\":\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/2018\\\/01\\\/11\\\/memoria-corporativa\\\/\",\"name\":\"Memoria Corporativa - Hey Dise\u00f1o\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/2018\\\/01\\\/11\\\/memoria-corporativa\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/2018\\\/01\\\/11\\\/memoria-corporativa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.heydiseno.cl\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/memorias-corporativas-1.jpg\",\"datePublished\":\"2018-01-11T12:50:41+00:00\",\"dateModified\":\"2020-01-14T13:32:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/2018\\\/01\\\/11\\\/memoria-corporativa\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/2018\\\/01\\\/11\\\/memoria-corporativa\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/2018\\\/01\\\/11\\\/memoria-corporativa\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.heydiseno.cl\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/memorias-corporativas-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.heydiseno.cl\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/memorias-corporativas-1.jpg\",\"width\":533,\"height\":533,\"caption\":\"memorias-corporativas\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/2018\\\/01\\\/11\\\/memoria-corporativa\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.heydiseno.cl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Memoria Corporativa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/#website\",\"url\":\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/\",\"name\":\"Hey Dise\u00f1o\",\"description\":\"Estudio de Dise\u00f1o Gr\u00e1fico\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/#organization\",\"name\":\"Hey Dise\u00f1o\",\"url\":\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.heydiseno.cl\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/cropped-Logo-Hey.png\",\"contentUrl\":\"https:\\\/\\\/www.heydiseno.cl\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/cropped-Logo-Hey.png\",\"width\":250,\"height\":250,\"caption\":\"Hey Dise\u00f1o\"},\"image\":{\"@id\":\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/#\\\/schema\\\/person\\\/13eec9da9d918d06260e0c55ae79852f\",\"name\":\"Macarena Moraga\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d085b6a725e4e5cd7575cc0a0e590ada9695906f5a17f828fced288e55c794a0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d085b6a725e4e5cd7575cc0a0e590ada9695906f5a17f828fced288e55c794a0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d085b6a725e4e5cd7575cc0a0e590ada9695906f5a17f828fced288e55c794a0?s=96&d=mm&r=g\",\"caption\":\"Macarena Moraga\"},\"url\":\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/author\\\/maca-moraga-sgmail-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Memoria Corporativa - Hey Dise\u00f1o","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.heydiseno.cl\/cerramos\/2018\/01\/11\/memoria-corporativa\/","og_locale":"es_ES","og_type":"article","og_title":"Memoria Corporativa - Hey Dise\u00f1o","og_description":"Cuando hablamos de una \u00abmemoria corporativa\u00bb debemos pensar que se trata exactamente de eso; una memoria. Se trata de la preservaci\u00f3n de un patrimonio, la historia, filosof\u00eda y conocimientos de una empresa o marca. Es importante lograr \u201cponer en la mesa\u201d todos los conocimientos que se disponen en la empresa, esta transparencia y claridad de los activos intelectuales permite que [&hellip;]","og_url":"https:\/\/www.heydiseno.cl\/cerramos\/2018\/01\/11\/memoria-corporativa\/","og_site_name":"Hey Dise\u00f1o","article_published_time":"2018-01-11T12:50:41+00:00","article_modified_time":"2020-01-14T13:32:21+00:00","og_image":[{"width":533,"height":533,"url":"https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2018\/01\/memorias-corporativas-1.jpg","type":"image\/jpeg"}],"author":"Macarena Moraga","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Macarena Moraga","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.heydiseno.cl\/cerramos\/2018\/01\/11\/memoria-corporativa\/#article","isPartOf":{"@id":"https:\/\/www.heydiseno.cl\/cerramos\/2018\/01\/11\/memoria-corporativa\/"},"author":{"name":"Macarena Moraga","@id":"https:\/\/www.heydiseno.cl\/cerramos\/#\/schema\/person\/13eec9da9d918d06260e0c55ae79852f"},"headline":"Memoria Corporativa","datePublished":"2018-01-11T12:50:41+00:00","dateModified":"2020-01-14T13:32:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.heydiseno.cl\/cerramos\/2018\/01\/11\/memoria-corporativa\/"},"wordCount":483,"commentCount":0,"publisher":{"@id":"https:\/\/www.heydiseno.cl\/cerramos\/#organization"},"image":{"@id":"https:\/\/www.heydiseno.cl\/cerramos\/2018\/01\/11\/memoria-corporativa\/#primaryimage"},"thumbnailUrl":"https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2018\/01\/memorias-corporativas-1.jpg","keywords":["dise\u00f1o editorial","innovaci\u00f3n empresarial","memorias corporativas"],"articleSection":["El valor del Dise\u00f1o"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.heydiseno.cl\/cerramos\/2018\/01\/11\/memoria-corporativa\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.heydiseno.cl\/cerramos\/2018\/01\/11\/memoria-corporativa\/","url":"https:\/\/www.heydiseno.cl\/cerramos\/2018\/01\/11\/memoria-corporativa\/","name":"Memoria Corporativa - Hey Dise\u00f1o","isPartOf":{"@id":"https:\/\/www.heydiseno.cl\/cerramos\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.heydiseno.cl\/cerramos\/2018\/01\/11\/memoria-corporativa\/#primaryimage"},"image":{"@id":"https:\/\/www.heydiseno.cl\/cerramos\/2018\/01\/11\/memoria-corporativa\/#primaryimage"},"thumbnailUrl":"https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2018\/01\/memorias-corporativas-1.jpg","datePublished":"2018-01-11T12:50:41+00:00","dateModified":"2020-01-14T13:32:21+00:00","breadcrumb":{"@id":"https:\/\/www.heydiseno.cl\/cerramos\/2018\/01\/11\/memoria-corporativa\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.heydiseno.cl\/cerramos\/2018\/01\/11\/memoria-corporativa\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.heydiseno.cl\/cerramos\/2018\/01\/11\/memoria-corporativa\/#primaryimage","url":"https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2018\/01\/memorias-corporativas-1.jpg","contentUrl":"https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2018\/01\/memorias-corporativas-1.jpg","width":533,"height":533,"caption":"memorias-corporativas"},{"@type":"BreadcrumbList","@id":"https:\/\/www.heydiseno.cl\/cerramos\/2018\/01\/11\/memoria-corporativa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.heydiseno.cl\/"},{"@type":"ListItem","position":2,"name":"Memoria Corporativa"}]},{"@type":"WebSite","@id":"https:\/\/www.heydiseno.cl\/cerramos\/#website","url":"https:\/\/www.heydiseno.cl\/cerramos\/","name":"Hey Dise\u00f1o","description":"Estudio de Dise\u00f1o Gr\u00e1fico","publisher":{"@id":"https:\/\/www.heydiseno.cl\/cerramos\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.heydiseno.cl\/cerramos\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.heydiseno.cl\/cerramos\/#organization","name":"Hey Dise\u00f1o","url":"https:\/\/www.heydiseno.cl\/cerramos\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.heydiseno.cl\/cerramos\/#\/schema\/logo\/image\/","url":"https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2022\/12\/cropped-Logo-Hey.png","contentUrl":"https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2022\/12\/cropped-Logo-Hey.png","width":250,"height":250,"caption":"Hey Dise\u00f1o"},"image":{"@id":"https:\/\/www.heydiseno.cl\/cerramos\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.heydiseno.cl\/cerramos\/#\/schema\/person\/13eec9da9d918d06260e0c55ae79852f","name":"Macarena Moraga","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/d085b6a725e4e5cd7575cc0a0e590ada9695906f5a17f828fced288e55c794a0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d085b6a725e4e5cd7575cc0a0e590ada9695906f5a17f828fced288e55c794a0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d085b6a725e4e5cd7575cc0a0e590ada9695906f5a17f828fced288e55c794a0?s=96&d=mm&r=g","caption":"Macarena Moraga"},"url":"https:\/\/www.heydiseno.cl\/cerramos\/author\/maca-moraga-sgmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.heydiseno.cl\/cerramos\/wp-json\/wp\/v2\/posts\/1510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.heydiseno.cl\/cerramos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.heydiseno.cl\/cerramos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.heydiseno.cl\/cerramos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.heydiseno.cl\/cerramos\/wp-json\/wp\/v2\/comments?post=1510"}],"version-history":[{"count":3,"href":"https:\/\/www.heydiseno.cl\/cerramos\/wp-json\/wp\/v2\/posts\/1510\/revisions"}],"predecessor-version":[{"id":2492,"href":"https:\/\/www.heydiseno.cl\/cerramos\/wp-json\/wp\/v2\/posts\/1510\/revisions\/2492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.heydiseno.cl\/cerramos\/wp-json\/wp\/v2\/media\/2482"}],"wp:attachment":[{"href":"https:\/\/www.heydiseno.cl\/cerramos\/wp-json\/wp\/v2\/media?parent=1510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.heydiseno.cl\/cerramos\/wp-json\/wp\/v2\/categories?post=1510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.heydiseno.cl\/cerramos\/wp-json\/wp\/v2\/tags?post=1510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}