{"id":1426,"date":"2017-09-12T18:00:54","date_gmt":"2017-09-12T18:00:54","guid":{"rendered":"http:\/\/www.heydiseno.cl\/?p=1426"},"modified":"2021-11-25T16:27:39","modified_gmt":"2021-11-25T19:27:39","slug":"brandless-la-marca-sin-marca-que-la-esta-rompiendo","status":"publish","type":"post","link":"https:\/\/www.heydiseno.cl\/cerramos\/2017\/09\/12\/brandless-la-marca-sin-marca-que-la-esta-rompiendo\/","title":{"rendered":"Brandless, la marca sin marca que la est\u00e1 rompiendo"},"content":{"rendered":"\n<p>No necesito decirles que cuando uno compra algo est\u00e1 comprando una marca. No importa cual sea, siempre hay un costo asociado a la marca. El ejemplo m\u00e1s crudo se puede ver claramente en la industria de la moda; una misma falda, fabricada de manera id\u00e9ntica con los mismos materiales no cuesta lo mismo si te la vende Zara o si te la vende Armani.<\/p>\n\n\n\n<p>Brandless\u2122&nbsp;nace justamente para entregar productos de calidad sin el costo de la marca. Brandless\u2122&nbsp;est\u00e1 comenzando un movimiento de consumidores-activistas con cultura y transparencia donde ofrece productos buenos al precio m\u00e1s justo posible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>S\u00f3lo lo que realmente importa<\/strong><\/h2>\n\n\n\n<p>En un comienzo la empresa hizo una selecci\u00f3n de 200 productos incluyendo alimentos, productos de belleza, limpieza y detergentes. Brandless sabe exactamente qu\u00e9 es lo importante y lo que la gente busca en un producto \u00abque te haga bien\u00bb y no gasta sus esfuerzos en otra cosa. Es por \u00e9sto que la mayor\u00eda de sus productos son org\u00e1nicos, GMO free, kosher, fair trade, sin az\u00facar o sin gluten.<\/p>\n\n\n\n<p>Y lo mejor de todo&#8230;..todo cuesta US$3.00!<\/p>\n\n\n\n<p>La simpleza obviamente traspasa al dise\u00f1o del envase los cuales no mal gastan su tiempo en decoraciones o rebuscadas estrategias de marketing, simplemente se limitan a comunicar al consumidor lo que necesita saber y listo.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static1.squarespace.com\/static\/52536652e4b007332ef4ecf4\/t\/596d33a46f4ca3599c800642\/1500328877307\/?format=1500w\" alt=\"Brandless Toothpaste\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static1.squarespace.com\/static\/52536652e4b007332ef4ecf4\/596d3386a5790aaa89e831ce\/596d3387e45a7cff8a413823\/1500329000681\/Toilet_Bowl_Cleaner_Final.jpg?format=1000w\" alt=\"Brandless Toilet cleaner\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">La efectividad de un dise\u00f1o simple<\/h2>\n\n\n\n<p>Brandless detect\u00f3 la complicaci\u00f3n de los consumidores al verse enfrentados a miles de opciones con diferentes dise\u00f1os. Tomaron el concepto de UI\/UX que tan bien funciona en el mundo digital y lo aplicaron al mundo real y f\u00edsico a trav\u00e9s de un [highlight background=\u00bb#660033&#8243; color=\u00bb#ffffff\u00bb]dise\u00f1o extremadamente simple que se limita aquello que es realmente esencial[\/highlight] en el sistema de packaging. Se deshicieron de toda la \u00abbasura\u00bb (logos, slogan, frases marketeras, personajes, etc) de las marcas y comenzaron de cero con un canvas en blanco donde s\u00f3lo pusieron aquello que la gente andaba buscando para cada producto en espec\u00edfico.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pero \u00bfC\u00f3mo logran que los productos sean efectivamente elegidos por los consumidores?&nbsp;<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Por sobre todo, sabemos que nuestros productos deben ser atractivos &#8211; la comida debe parecer deliciosa y los productos de casa necesitas ser est\u00e9ticamente agradables. Nuestra paleta de colores es una de las formas en que logramos eso manteni\u00e9ndonos fieles a nuestro packaging simple y limpio. Nuestros colores son vibrantes sin ser artificiales, elegimos el color de un envase que refleje fielmente o bien el color del producto o su sabor u olor.<\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static1.squarespace.com\/static\/52536652e4b007332ef4ecf4\/599ddd019f7456b0c9f75a02\/599ddd0403596ed81df99b5d\/1503517958371\/GF_Mac_And_Cheese_Final.jpg?format=1000w\" alt=\"Brandless Macaroni &amp; Cheese\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static1.squarespace.com\/static\/52536652e4b007332ef4ecf4\/t\/599dde8ee58c62c5d70fd895\/1503518353338\/Brandless_Assortment.jpg?format=1500w\" alt=\"Brandless Products\"\/><\/figure>\n\n\n\n<p><a href=\"http:\/\/www.thedieline.com\/blog\/2017\/8\/23\/brandless?utm_source=DIELINE+MASTER+LIST&amp;utm_campaign=a63be5b067-EMAIL_CAMPAIGN_2017_06_28&amp;utm_medium=email&amp;utm_term=0_8fea6acfcb-a63be5b067-230274757\">Lee la entrevista completa al equipo de Brandless acerca de su proceso de dise\u00f1o aqu\u00ed.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No necesito decirles que cuando uno compra algo est\u00e1 comprando una marca. No importa cual sea, siempre hay un costo asociado a la marca. El ejemplo m\u00e1s crudo se puede ver claramente en la industria de la moda; una misma falda, fabricada de manera id\u00e9ntica con los mismos materiales no cuesta lo mismo si te la vende Zara o si [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"2307","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3,4],"tags":[19,35,77,87],"class_list":["post-1426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-el-valor-del-diseno","tag-brandless","tag-diseno-de-packaging","tag-marcas","tag-packaging"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brandless, la marca sin marca que la est\u00e1 rompiendo - Hey Dise\u00f1o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heydiseno.cl\/cerramos\/2017\/09\/12\/brandless-la-marca-sin-marca-que-la-esta-rompiendo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandless, la marca sin marca que la est\u00e1 rompiendo - Hey Dise\u00f1o\" \/>\n<meta property=\"og:description\" content=\"No necesito decirles que cuando uno compra algo est\u00e1 comprando una marca. No importa cual sea, siempre hay un costo asociado a la marca. El ejemplo m\u00e1s crudo se puede ver claramente en la industria de la moda; una misma falda, fabricada de manera id\u00e9ntica con los mismos materiales no cuesta lo mismo si te la vende Zara o si [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.heydiseno.cl\/cerramos\/2017\/09\/12\/brandless-la-marca-sin-marca-que-la-esta-rompiendo\/\" \/>\n<meta property=\"og:site_name\" content=\"Hey Dise\u00f1o\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-12T18:00:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-25T19:27:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2017\/09\/brandless.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Macarena Moraga\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Macarena Moraga\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/2017\\\/09\\\/12\\\/brandless-la-marca-sin-marca-que-la-esta-rompiendo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/2017\\\/09\\\/12\\\/brandless-la-marca-sin-marca-que-la-esta-rompiendo\\\/\"},\"author\":{\"name\":\"Macarena Moraga\",\"@id\":\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/#\\\/schema\\\/person\\\/13eec9da9d918d06260e0c55ae79852f\"},\"headline\":\"Brandless, la marca sin marca que la est\u00e1 rompiendo\",\"datePublished\":\"2017-09-12T18:00:54+00:00\",\"dateModified\":\"2021-11-25T19:27:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/2017\\\/09\\\/12\\\/brandless-la-marca-sin-marca-que-la-esta-rompiendo\\\/\"},\"wordCount\":454,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/2017\\\/09\\\/12\\\/brandless-la-marca-sin-marca-que-la-esta-rompiendo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.heydiseno.cl\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/brandless.jpg\",\"keywords\":[\"brandless\",\"dise\u00f1o de packaging\",\"marcas\",\"packaging\"],\"articleSection\":[\"Branding\",\"El valor del Dise\u00f1o\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/2017\\\/09\\\/12\\\/brandless-la-marca-sin-marca-que-la-esta-rompiendo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/2017\\\/09\\\/12\\\/brandless-la-marca-sin-marca-que-la-esta-rompiendo\\\/\",\"url\":\"https:\\\/\\\/www.heydiseno.cl\\\/cerramos\\\/2017\\\/09\\\/12\\\/brandless-la-marca-sin-marca-que-la-esta-rompiendo\\\/\",\"name\":\"Brandless, la marca sin marca que la est\u00e1 rompiendo - 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