{"id":1398,"date":"2017-06-30T18:00:49","date_gmt":"2017-06-30T18:00:49","guid":{"rendered":"http:\/\/www.heydiseno.cl\/?p=1398"},"modified":"2022-05-12T10:55:12","modified_gmt":"2022-05-12T13:55:12","slug":"10-tips-para-nombrar-tu-marca-o-empresa","status":"publish","type":"post","link":"https:\/\/www.heydiseno.cl\/cerramos\/2017\/06\/30\/10-tips-para-nombrar-tu-marca-o-empresa\/","title":{"rendered":"10 tips para nombrar tu marca o empresa"},"content":{"rendered":"\n<p>Darle un nombre a tu empresa, marca, producto, aplicaci\u00f3n, etc\u00e9tera es una tarea que parece muy delicada y que puede llegar a tomas meses! atrasando tu proceso de creaci\u00f3n de imagen de marca -nunca se debe crear un logo sin antes tener un nombre-.<\/p>\n\n\n\n<p>Grant Polachek, Directos de Marketing en <a href=\"http:\/\/www.squadhelp.com\/\">Squadhelp <\/a>ha publicado en <a href=\"http:\/\/justcreative.com\/2017\/06\/26\/naming-your-brand-tips\/\">JustCreative<\/a> 10 tips para nombrar tu marca que te facilitar\u00e1n la decisi\u00f3n.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>No seas aburrido. El mercado est\u00e1 lo suficientemente saturado de marcas para que la tuya tenga un nombre est\u00e1ndar y tradicional.<\/li><li>  Toma en cuenta el contexto donde tu producto estar\u00e1 inmerso \u00bfQuieres destacar o prefieres encajar?<\/li><li>Prefiere la simpleza, al fin y al cabo quieres que tus clientes puedan recordar y pronunciar tu nombre.<\/li><li> Se diferente pero no raro. Un nombre muy rebuscado puede finamente jugarte en contra.<\/li><li>No elijas el nombre t\u00fa solo\/a, preg\u00fantale a tus socios, amigos y familia su opini\u00f3n e ideas.<\/li><li> Revisa si el dominio est\u00e1 disponible pero no dejes que una URL determine el nombre de tu empresa.<\/li><li> Si apuntas a un mercado internacional f\u00edjate que tu nombre no signifique nada ofensivo o negativo para tu imagen empresarial en otro idioma.<\/li><li> Revisa t\u00e9rminos legales y la disponibilidad de patentar tu marca.<\/li><li>Ten presente a tu mercado objetivo; qu\u00e9 desean, c\u00f3mo hablan, etc&#8230;<\/li><li>Valida tu nombre con tu mercado objetivo. Una vez que tengas unas pocas opciones realiza una breve encuesta para ver cu\u00e1les tienen mejor acogida.  <\/li><\/ol>\n\n\n\n<p> <em>Puedes leer el <\/em><a href=\"http:\/\/justcreative.com\/2017\/06\/26\/naming-your-brand-tips\/\">art\u00edculo completo aqu\u00ed<\/a> <\/p>\n\n\n\n<p>Si quieres conocer c\u00f3mo es nuestro proceso de naming, te invitamos a leer <a href=\"https:\/\/www.heydiseno.cl\/2020\/01\/21\/nombre-de-marca-para-emprendimientos\/\">este post.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Darle un nombre a tu empresa, marca, producto, aplicaci\u00f3n, etc\u00e9tera es una tarea que parece muy delicada y que puede llegar a tomas meses! atrasando tu proceso de creaci\u00f3n de imagen de marca -nunca se debe crear un logo sin antes tener un nombre-. Grant Polachek, Directos de Marketing en Squadhelp ha publicado en JustCreative 10 tips para nombrar tu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"2307","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,8],"tags":[18,27,45,83],"class_list":["post-1398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emprendedores","category-tips","tag-branding","tag-creacion-de-marca","tag-emprendimiento","tag-naming"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 tips para nombrar tu marca o empresa - Hey Dise\u00f1o<\/title>\n<meta name=\"description\" content=\"Darle un nombre a tu empresa, marca o producto nunca es f\u00e1cil. 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