{"id":1269,"date":"2016-10-03T20:07:05","date_gmt":"2016-10-03T20:07:05","guid":{"rendered":"http:\/\/www.heydiseno.cl\/?p=1269"},"modified":"2022-05-19T16:52:21","modified_gmt":"2022-05-19T19:52:21","slug":"5-razones-para-un-sitio-web-responsive","status":"publish","type":"post","link":"https:\/\/www.heydiseno.cl\/cerramos\/2016\/10\/03\/5-razones-para-un-sitio-web-responsive\/","title":{"rendered":"5 Razones por que tu negocio necesita un sitio web responsive"},"content":{"rendered":"\n<p>Aparentemente no es sorpresa que hasta la fecha el uso del internet en smartphones y tablets haya incrementado considerablemente durante los \u00faltimos a\u00f1os. A pesar de esto, a\u00fan existen&nbsp; peque\u00f1as y medianas empresas que no cuentan con <a href=\"http:\/\/www.heydiseno.cl\/contacto\/\">una p\u00e1gina web responsive<\/a> (amigable con dispositivos m\u00f3viles). Esto no solo genera una p\u00e9rdida de oportunidades de negocio sino que ocasiona problemas al internauta.<\/p>\n\n\n\n<p>En esta publicaci\u00f3n, trataremos de explicar por qu\u00e9 optar por un dise\u00f1o responsive es tan importante para tu negocio y el marketing,\u00a0 as\u00ed como los elementos importantes que se deben tomar en cuenta durante el dise\u00f1o y desarrollo de una p\u00e1gina web responsive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"> 1. El creciente uso de dispositivos m\u00f3viles <\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/6248542\/pexels-photo-6248542.jpeg?auto=compress&amp;cs=tinysrgb&amp;dpr=2&amp;h=750&amp;w=1260\" alt=\"\"\/><\/figure>\n\n\n\n<p>Esto puede que no sorprenda a muchos, pero como mencionamos todav\u00eda existen empresas que no cuentan con una p\u00e1gina web responsive. Afortunadamente, con la ayuda de algunas estad\u00edsticas que mostraremos a continuaci\u00f3n podr\u00e1s comprender lo necesario que es contar con una web con esas caracter\u00edsticas.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>M\u00e1s del 30% de las b\u00fasquedas desde Google se llevan a cabo desde dispositivos m\u00f3viles.<\/li><li>En Per\u00fa el 43% de las personas se conectan a la red desde su dispositivo m\u00f3vil. Y a nivel global, el 41% de los internautas se\u00f1ala que el smartphone es el dispositivo preferido para acceder a Internet.<\/li><li>El 65% de los clientes brinda una mejor opini\u00f3n de marcas, productos y servicios cuando reciben una buena experiencia m\u00f3vil.<\/li><li>El 95% de los correos electr\u00f3nicos se reciben por tel\u00e9fono y de 15% a 19% se leen por tablets.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"> <strong> 2. La importancia de una excelente experiencia <\/strong> <\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pixabay.com\/static\/uploads\/photo\/2016\/07\/01\/09\/26\/texting-1490691_960_720.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>Seg\u00fan Google Think Insights sobre smartphones y tablet, si un usuario aterriza en tu p\u00e1gina web desde su m\u00f3vil y no puede ver lo que busca, se frustra, generando un 71% de probabilidad que se vaya del sitio web de forma inmediata y aterrice en otra web (a menudo de la competencia). Asimismo, si el usuario tiene una experiencia positiva en el sitio web m\u00f3vil, tiene 59% de probabilidad de comprar un producto o servicio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. El dise\u00f1o web responsive es ideal para el SEO <\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pixabay.com\/static\/uploads\/photo\/2015\/02\/06\/09\/55\/office-625892_960_720.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>En el 2012, Pierre Farr de Google mencion\u00f3 que la empresa prefer\u00eda el dise\u00f1o de p\u00e1ginas web responsive que las plantillas no responsive. Crear una p\u00e1gina web de este tipo ayuda a Google a rastrear tu web y reducir las probabilidades de error en p\u00e1ginas de SEO. Por estas razones, es recomendable contratar a un profesional para la creaci\u00f3n de una p\u00e1gina web responsive amigable con el SEO para tu negocio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. La velocidad del sitio web responsive es clave <\/h2>\n\n\n\n<p>De acuerdo con Google Page Speed Developers, el est\u00e1ndar recomendado para el contenido del primer pantallazo en un smartphone debe ser en menos de un segundo y toda la p\u00e1gina completa debe cargar en menos de dos segundos. Por lo general esto es imposible cuando carga la versi\u00f3n de ordenador de la web en un smartphone o tablet. Hay una gran probabilidad de que los usuarios dejen la p\u00e1gina si tienen que esperar tanto tiempo para que cargue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5.<strong> Los sitios web responsive se adaptan a todos los dispositivos<\/strong> <\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.windmilldesign.com\/wp-content\/uploads\/responsive-website-design-by-windmill-design-ACTC.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>Una de las mayores ventajas del dise\u00f1o responsive es que el tama\u00f1o de la plantilla de la web se crea seg\u00fan los diferentes tama\u00f1os de pantalla, esto quiere decir que no importa el dispositivo o el tama\u00f1o de la pantalla en la que el usuario vea tu web, se adaptar\u00e1 seg\u00fan el ancho y alto del dispositivo.<\/p>\n\n\n\n<p>De modo que en el futuro, cuando un nuevo dispositivo se comience a utilizar para navegar por la web, tu sitio seguir\u00e1 luciendo bien y atractivo debido a que es responsive.<\/p>\n\n\n\n<p>Art\u00edculo cortes\u00eda de <a href=\"https:\/\/www.staffdigital.pe\/\">Staff Digital, agencia de p\u00e1ginas web en Lima, Per\u00fa<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aparentemente no es sorpresa que hasta la fecha el uso del internet en smartphones y tablets haya incrementado considerablemente durante los \u00faltimos a\u00f1os. A pesar de esto, a\u00fan existen&nbsp; peque\u00f1as y medianas empresas que no cuentan con una p\u00e1gina web responsive (amigable con dispositivos m\u00f3viles). Esto no solo genera una p\u00e9rdida de oportunidades de negocio sino que ocasiona problemas al [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"2307","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[39,44,92],"class_list":["post-1269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emprendedores","tag-diseno-web","tag-emprendedores-chile","tag-responsive-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 razones para un sitio web responsive - Hey Dise\u00f1o<\/title>\n<meta name=\"description\" content=\"Aparentemente no es sorpresa que hasta la fecha el uso del internet en smartphones y tablets haya incrementado considerablemente durante los \u00faltimos a\u00f1os. A pesar de esto, a\u00fan existen\u00a0 peque\u00f1as y medianas empresas que no cuentan con una p\u00e1gina web responsive (amigable con dispositivos m\u00f3viles). Esto no solo genera una p\u00e9rdida de oportunidades de negocio sino que ocasiona problemas al internauta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heydiseno.cl\/cerramos\/2016\/10\/03\/5-razones-para-un-sitio-web-responsive\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 razones para un sitio web responsive - Hey Dise\u00f1o\" \/>\n<meta property=\"og:description\" content=\"Aparentemente no es sorpresa que hasta la fecha el uso del internet en smartphones y tablets haya incrementado considerablemente durante los \u00faltimos a\u00f1os. A pesar de esto, a\u00fan existen\u00a0 peque\u00f1as y medianas empresas que no cuentan con una p\u00e1gina web responsive (amigable con dispositivos m\u00f3viles). 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