{"id":5031,"date":"2025-08-26T22:06:28","date_gmt":"2025-08-27T01:06:28","guid":{"rendered":"https:\/\/www.heydiseno.cl\/?post_type=astra-portfolio&#038;p=5031"},"modified":"2025-08-26T22:21:22","modified_gmt":"2025-08-27T01:21:22","slug":"identidad-visual-para-empresa-de-biotecnologia","status":"publish","type":"astra-portfolio","link":"https:\/\/www.heydiseno.cl\/cerramos\/portafolio\/identidad-visual-para-empresa-de-biotecnologia\/","title":{"rendered":"Identidad visual para empresa de biotecnolog\u00eda"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Therakles<\/h2>\n\n\n\n<p>Desde <a href=\"https:\/\/www.heydiseno.cl\/somos-hey-agencia-de-diseno\/\">Hey Dise\u00f1o<\/a> desarrollamos la <strong>identidad visual para empresa de biotecnolog\u00eda<\/strong> Therakles, una compa\u00f1\u00eda emergente en el campo de la medicina nuclear especializada en el desarrollo de radiof\u00e1rmacos de precisi\u00f3n para tratamientos oncol\u00f3gicos. Su misi\u00f3n es clara: crear una terapia altamente dirigida y segura que ataque de forma espec\u00edfica los tumores cancer\u00edgenos, reduciendo al m\u00ednimo los efectos adversos en comparaci\u00f3n con las terapias convencionales.<\/p>\n\n\n\n<p>El desaf\u00edo de dise\u00f1o parti\u00f3 con la comprensi\u00f3n profunda de su prop\u00f3sito y de la historia detr\u00e1s de su nombre. \u201cTherakles\u201d combina la ra\u00edz \u201cThera-\u201d, proveniente de terapia, con \u201c-kles\u201d, en referencia a Heracles, h\u00e9roe mitol\u00f3gico que venci\u00f3 al cangrejo gigante. Esta met\u00e1fora del c\u00e1ncer como un adversario a vencer se transform\u00f3 en un eje conceptual de la identidad.<\/p>\n\n\n\n<p>El logotipo tipogr\u00e1fico transmite solidez y precisi\u00f3n cient\u00edfica. Las letras geom\u00e9tricas y el dise\u00f1o de la \u201cE\u201d, inspirada en la idea de una llave que abre una cerradura, simbolizan la eficacia del radiof\u00e1rmaco, capaz de dirigirse \u00fanicamente al tumor sin da\u00f1ar el resto del organismo. La paleta crom\u00e1tica, compuesta por verdes profundos, azul y acentos luminosos, refuerza la asociaci\u00f3n con la innovaci\u00f3n tecnol\u00f3gica, la confianza y la vida.<\/p>\n\n\n\n<p>Este proyecto representa un hito muy especial para nuestro estudio: no se trataba solo de dise\u00f1ar un logo o un sistema gr\u00e1fico, sino de traducir la esencia de una empresa cient\u00edfica pionera en una marca coherente, s\u00f3lida y con visi\u00f3n de futuro. Para nosotros, <strong><a href=\"https:\/\/www.therakles.com\/\">fue un verdadero orgullo aportar con nuestro trabajo al ecosistema de ciencia hecha en Chile<\/a>,<\/strong> colaborando con una organizaci\u00f3n que est\u00e1 a la vanguardia mundial y que genera un impacto real en la salud y bienestar de las personas.<\/p>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400_webp\/90c9f8232957657.68a6714404a1c.png\" alt=\"logo para empresa de biotecnolog\u00eda\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400_webp\/8a51d1232957657.68a6714401ff3.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400_webp\/1c1c68232957657.68a6714403aa2.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400_webp\/db172b232957657.68a6714404232.png\" alt=\"identidad visual para empresa de biotecnolog\u00eda\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400_webp\/50ef41232957657.68a671440331d.png\" alt=\"merch\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400_webp\/394fa5232957657.68a6714402bd6.png\" alt=\"aplicacion de identidad visual en papeleria\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400_webp\/d3cef9232957657.68a67144025e1.png\" alt=\"aplicacion de identidad visual en redes sociales\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400_webp\/09fc2e232957657.68a67144051d7.png\" alt=\"web empresas de biotecnolog\u00eda\"\/><\/figure>\n","protected":false},"featured_media":5032,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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