{"id":4957,"date":"2024-11-22T11:24:17","date_gmt":"2024-11-22T14:24:17","guid":{"rendered":"https:\/\/www.heydiseno.cl\/portafolio\/diseno-de-imagen-institucional-pra-escuela-2\/"},"modified":"2024-11-22T11:55:16","modified_gmt":"2024-11-22T14:55:16","slug":"diseno-de-imagen-institucional-para-escuela","status":"publish","type":"astra-portfolio","link":"https:\/\/www.heydiseno.cl\/cerramos\/portafolio\/diseno-de-imagen-institucional-para-escuela\/","title":{"rendered":"CAPU"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Dise\u00f1o de imagen institucional para escuela: Rebranding Integral de CAPU<\/h1>\n\n\n\n<p>En Hey tuvimos el honor de llevar a cabo el dise\u00f1o de imagen institucional para el Colegio Alcalde Pedro Urbina (<a href=\"https:\/\/web.facebook.com\/colegioalcaldepedrourbina\/?locale=es_LA&amp;_rdc=1&amp;_rdr#\">CAPU<\/a>) en Peumo, Chile. Este proyecto de rebranding escolar reflej\u00f3 los valores centrales del colegio: cercan\u00eda, identidad y prestigio. CAPU, una escuela p\u00fablica de gran calidad acad\u00e9mica, destaca por formar alumnos \u00edntegros, cr\u00edticos, creativos y cooperativos, ofreciendo educaci\u00f3n val\u00f3rica y gratuita.<\/p>\n\n\n\n<p>Nuestro trabajo comenz\u00f3 con el redise\u00f1o del logo, concebido para transmitir la <strong>uni\u00f3n y colaboraci\u00f3n entre la instituci\u00f3n y la familia por y para el alumno<\/strong>. Acompa\u00f1amos esta transformaci\u00f3n con una paleta de colores vibrante y profesional, que representa la diversidad y el dinamismo de su comunidad estudiantil.<\/p>\n\n\n\n<p>Dise\u00f1amos uniformes, materiales de estudio y se\u00f1al\u00e9tica interna que refuerzan una experiencia visual coherente en todo el colegio. Tambi\u00e9n desarrollamos un <a href=\"https:\/\/www.heydiseno.cl\/portfolio-categories\/web\/\">sitio web<\/a> accesible e intuitivo, pensado para fortalecer la comunicaci\u00f3n entre estudiantes, padres y profesores.<\/p>\n\n\n\n<p><strong>Trabajar de la mano con un equipo docente tan comprometido y entusiasta fue un verdadero privilegio. Este proyecto nos permiti\u00f3 contribuir a la misi\u00f3n del CAPU: formar futuros profesionales que aporten positivamente a la sociedad.<\/strong><\/p>\n\n\n\n<p>En Hey creemos que un dise\u00f1o de imagen institucional para escuela puede transformar c\u00f3mo una instituci\u00f3n es percibida, destacando sus valores \u00fanicos y su impacto en la comunidad.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_3840\/9629b7213123655.67408d8b9f3c7.png\" alt=\"rebranding colegio\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_3840\/458023213123655.67408d8ba056f.png\" alt=\"redise\u00f1o de logo institucional para escuela\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_3840\/df933a213123655.67408d8b9df85.png\" alt=\"dise\u00f1o de imagen institucional para escuela\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/34b1d4213123655.67408d8ba0af5.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/edd88a213123655.67408d8ba234a.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/84ff97213123655.67408d8ba1295.png\" alt=\"dise\u00f1o de imagen institucional para escuela\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/8f5d9d213123655.67408d8b9eb6a.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/2118db213123655.67408d8ba2b69.png\" alt=\"dise\u00f1o de imagen institucional para escuela\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/a8ad83213123655.67408d8ba1af5.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/432183213123655.67408d8b9e518.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/f4edce213123655.67408d8b9ff74.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/de68ba213123655.67408d8b9f9e1.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"\thttps:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/ffd05a213123655.67408d8b9ce8d.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":4954,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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