{"id":4952,"date":"2024-11-22T11:24:17","date_gmt":"2024-11-22T14:24:17","guid":{"rendered":"https:\/\/www.heydiseno.cl\/?post_type=astra-portfolio&#038;p=4952"},"modified":"2024-11-22T11:35:10","modified_gmt":"2024-11-22T14:35:10","slug":"institutional-image-design-for-schools","status":"publish","type":"astra-portfolio","link":"https:\/\/www.heydiseno.cl\/cerramos\/en\/portafolio\/institutional-image-design-for-schools\/","title":{"rendered":"CAPU School"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Institutional image design for schools: Comprehensive rebranding for CAPU<\/h1>\n\n\n\n<p>At Hey, we designed the new institutional image for Colegio Alcalde Pedro Urbina (<a href=\"https:\/\/web.facebook.com\/colegioalcaldepedrourbina\/?locale=es_LA&amp;_rdc=1&amp;_rdr#\">CAPU<\/a>) in Peumo, Chile. This school rebranding project reflected the core values of the institution: closeness, identity, and prestige. CAPU, a public school renowned for its high academic standards, stands out for shaping well-rounded students\u2014critical thinkers, creative minds, and cooperative individuals\u2014while offering value-driven and free education.<\/p>\n\n\n\n<p>Our work began with redesigning the logo, crafted to symbolize the <strong>unity and collaboration between the institution and families<\/strong>, all for the benefit of the students. We complemented this transformation with a vibrant and professional color palette, representing the diversity and dynamism of its student community.<\/p>\n\n\n\n<p>We designed uniforms, study materials, and internal signage to reinforce a consistent visual experience throughout the school. Additionally, we developed an accessible and intuitive <a href=\"https:\/\/www.heydiseno.cl\/portfolio-categories\/web\/\">website<\/a> aimed at strengthening communication between students, parents, and teachers.<\/p>\n\n\n\n<p><strong>Working alongside such a committed and enthusiastic teaching team was a true privilege. This project allowed us to contribute to CAPU\u2019s mission: to shape future professionals who will make positive contributions to society.<\/strong><\/p>\n\n\n\n<p>At Hey, we believe that institutional image design for schools can transform how an institution is perceived, highlighting its unique values and impact within the community.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_3840\/9629b7213123655.67408d8b9f3c7.png\" alt=\"rebranding school\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_3840\/458023213123655.67408d8ba056f.png\" alt=\"institutional logo redesign\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_3840\/df933a213123655.67408d8b9df85.png\" alt=\"institutional image design for schools\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/34b1d4213123655.67408d8ba0af5.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/edd88a213123655.67408d8ba234a.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/84ff97213123655.67408d8ba1295.png\" alt=\"institutional image design for schools\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/8f5d9d213123655.67408d8b9eb6a.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/2118db213123655.67408d8ba2b69.png\" alt=\"institutional image design for schools\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/a8ad83213123655.67408d8ba1af5.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/432183213123655.67408d8b9e518.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/f4edce213123655.67408d8b9ff74.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/de68ba213123655.67408d8b9f9e1.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"\thttps:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/ffd05a213123655.67408d8b9ce8d.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":4954,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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