{"id":4879,"date":"2024-02-02T12:22:12","date_gmt":"2024-02-02T15:22:12","guid":{"rendered":"https:\/\/www.heydiseno.cl\/portafolio\/branding-bebidas-naturales-2\/"},"modified":"2024-02-02T12:22:12","modified_gmt":"2024-02-02T15:22:12","slug":"branding-bebidas-naturales-2","status":"publish","type":"astra-portfolio","link":"https:\/\/www.heydiseno.cl\/cerramos\/portafolio\/branding-bebidas-naturales-2\/","title":{"rendered":"Drinkless"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Branding y packaging para bebidas naturales Drinkless<\/h2>\n\n\n\n<p>Trabajamos con <strong>Drinkless<\/strong>, una innovadora startup tecnol\u00f3gica, para crear su identidad visual y de marca desde cero. Drinkless se dedica al desarrollo de bebidas saborizadas a partir de ingredientes sostenibles y naturales, con tecnolog\u00edas propias como <a href=\"https:\/\/blast.ncbi.nlm.nih.gov\/Blast.cgi\"><strong>Blast\u00ae<\/strong> <\/a>y <strong>Freeztle\u00ae<\/strong>, que permiten extraer sabores de forma eficiente. Nuestro desaf\u00edo fue plasmar en el dise\u00f1o la dualidad entre la esencia natural de sus productos y la rigurosidad cient\u00edfica que respalda su desarrollo.<\/p>\n\n\n\n<p>El <strong>logotipo<\/strong> refleja esta dualidad. La palabra \u00abDRINK\u00bb se dise\u00f1\u00f3 con un peso y solidez que simbolizan la investigaci\u00f3n minuciosa y la alta calidad de los ingredientes, mientras que \u00abLESS\u00bb se presenta con curvas suaves y org\u00e1nicas, evocando la ligereza y el bienestar que caracterizan a la marca. Este balance entre lo natural y lo cient\u00edfico se extiende a todos los elementos visuales.<\/p>\n\n\n\n<p>El <strong>patr\u00f3n de frutas<\/strong> que creamos es colorido y vibrante, representando los sabores frescos y aut\u00e9nticos de sus bebidas. Cada fruta fue dise\u00f1ada meticulosamente para transmitir la vitalidad y frescura que distingue a Drinkless.<\/p>\n\n\n\n<p>La <strong>paleta de colores<\/strong>, tambi\u00e9n fresca y vibrante, refuerza el enfoque de la marca en la salud y el bienestar. Adem\u00e1s, nos aseguramos de que la voz y el tono de la marca reflejaran sus valores: innovaci\u00f3n, autenticidad y comunidad.<\/p>\n\n\n\n<p>Este proyecto fue una oportunidad para colaborar estrechamente con Drinkless y crear una identidad que comunica tanto su visi\u00f3n como su compromiso con la calidad y el sabor natural. Estamos orgullosos del resultado: un dise\u00f1o vibrante y atractivo que captura la esencia de la marca.<\/p>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_3840\/5681a6209347629.66fdeb3a94d07.png\" alt=\"branding bebidas naturales\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_3840\/860b46209347629.66fdeb3a954e8.png\" alt=\"Dise\u00f1o de logo pet-friendly\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_3840\/216a62209347629.66fdeb3a96401.png\" alt=\"pet-friendly brand design\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_3840\/934d37209347629.66fdeb3a97ae0.png\" alt=\"pet-friendly packaging design\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/c4fd07209347629.66fdeb3a95ca3.png\" alt=\"dise\u00f1o de packaging innovador\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/54838f209347629.66fdeb3a98224.png\" alt=\"branding de bebidas naturales\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_3840\/15b2d7209347629.66fdeb3a98943.png\" alt=\"agencia de dise\u00f1o de marca\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_3840\/b646f3209347629.66fdeb3a9733c.png\" alt=\"bebidas saborizadas 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