{"id":4793,"date":"2024-02-02T12:22:12","date_gmt":"2024-02-02T15:22:12","guid":{"rendered":"https:\/\/www.heydiseno.cl\/?post_type=astra-portfolio&#038;p=4793"},"modified":"2024-11-22T10:22:54","modified_gmt":"2024-11-22T13:22:54","slug":"natural-breverage-branding","status":"publish","type":"astra-portfolio","link":"https:\/\/www.heydiseno.cl\/cerramos\/en\/portafolio\/natural-breverage-branding\/","title":{"rendered":"Drinkless"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Branding y packaging for Drinkless natural breverages<\/h2>\n\n\n\n<p>We collaborated with <strong>Drinkless<\/strong>, an innovative tech startup, to create their entire visual identity and brand from scratch. Drinkless specializes in developing flavored beverages using sustainable and natural ingredients, supported by their proprietary technologies <a href=\"https:\/\/www.google.com\/search?q=Blast%C2%AE&amp;rlz=1C5CHFA_enCL1037CL1038&amp;oq=blast&amp;gs_lcrp=EgZjaHJvbWUqBggAEEUYOzIGCAAQRRg7MgkIARBFGDkYgAQyBwgCEAAYgAQyBwgDEAAYgAQyBwgEEC4YgAQyBggFEEUYPDIGCAYQRRg8MgYIBxBFGDzSAQgxMzUyajBqNKgCALACAQ&amp;sourceid=chrome&amp;ie=UTF-8#:~:text=BLAST%3A%20Basic%20Local,gov%20%E2%80%BA%20BLAST\"><strong>Blast\u00ae<\/strong> <\/a>and <strong>Freeztle\u00ae<\/strong>, which allow for rapid and efficient flavor extraction. Our challenge was to reflect in the design the duality between the natural essence of their products and the scientific rigor behind their development.<\/p>\n\n\n\n<p>The <strong>logo<\/strong> captures this duality. The word \u00abDRINK\u00bb was designed with weight and solidity to symbolize meticulous research and the high quality of the ingredients, while \u00abLESS\u00bb features softer, more organic curves, evoking the lightness and well-being that define the brand. This balance between the natural and the scientific extends across all visual elements.<\/p>\n\n\n\n<p>The <strong>fruit pattern<\/strong> we created is colorful and vibrant, representing the fresh and authentic flavors of their beverages. Each fruit was meticulously designed to convey the vitality and freshness that distinguish Drinkless.<\/p>\n\n\n\n<p>The <strong>color palette<\/strong>, fresh and vibrant, reinforces the brand\u2019s focus on health and well-being. We also ensured that the brand\u2019s voice and tone reflected its core values: innovation, authenticity, and community.<\/p>\n\n\n\n<p>This project allowed us to closely collaborate with Drinkless to create a brand identity that communicates both their vision and their commitment to quality and natural flavor. We are proud of the result: a vibrant and appealing design that captures the essence of the brand.<\/p>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_3840\/5681a6209347629.66fdeb3a94d07.png\" alt=\"natural breverage branding\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_3840\/860b46209347629.66fdeb3a954e8.png\" alt=\"natural breverage branding\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_3840\/216a62209347629.66fdeb3a96401.png\" alt=\"branding design chile\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_3840\/934d37209347629.66fdeb3a97ae0.png\" alt=\"logo design chile\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/c4fd07209347629.66fdeb3a95ca3.png\" alt=\"innovative packaging design chile\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/54838f209347629.66fdeb3a98224.png\" alt=\"natural breverage branding\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_3840\/15b2d7209347629.66fdeb3a98943.png\" alt=\"branding agency chile\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_3840\/b646f3209347629.66fdeb3a9733c.png\" alt=\"sustainable natural breverage\"\/><\/figure>\n","protected":false},"featured_media":4876,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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