{"id":4740,"date":"2023-12-11T11:19:28","date_gmt":"2023-12-11T14:19:28","guid":{"rendered":"https:\/\/www.heydiseno.cl\/?post_type=astra-portfolio&#038;p=4740"},"modified":"2023-12-11T11:19:28","modified_gmt":"2023-12-11T14:19:28","slug":"campana-comunicacional-para-enel-x","status":"publish","type":"astra-portfolio","link":"https:\/\/www.heydiseno.cl\/cerramos\/portafolio\/campana-comunicacional-para-enel-x\/","title":{"rendered":"Campa\u00f1a comunicacional para Enel X"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Campa\u00f1a comunicacional para Enel X<\/h1>\n\n\n\n<p><a href=\"https:\/\/www.enelx.com\/it\/it\/?ecid=Paid_search-Google-IT_Top_Brand_2023_IT-annuncio-Brand&amp;gad_source=1&amp;gclid=CjwKCAiAg9urBhB_EiwAgw88mdlVJZMUoa5qdAMPtqOqEaNuPAgF1KbaT5bOU7Ojg0RKHu5576UqdhoCG8UQAvD_BwE&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noreferrer noopener\">Enel X<\/a> es el \u00e1rea de Enel dedicada a proyectos de sostenibilidad y energ\u00edas renovables. En Latinoam\u00e9rica cuentan con presencia en Chile, Argentina, Brasil, Per\u00fa y Colombia donde anualmente se desarrollan proyectos relacionados a la electromovilidad y fuentes de energ\u00eda limpia.<\/p>\n\n\n\n<p>Con el objetivo de dar mayor <strong>visibilidad a estos proyectos de manera interna<\/strong> entre pa\u00edses y de cara a la Casa Matriz en Italia es que en Hey dise\u00f1amos una campa\u00f1a comunicacional basada en una <strong>serie de videos para redes sociales <\/strong>donde se seleccion\u00f3 un proyecto destacado por pa\u00eds y fue presentado de boca de quienes participaron en hacerlo realidad, mostrando adem\u00e1s los beneficios obtenidos por la comunidad.<\/p>\n\n\n\n<p>La campa\u00f1a permiti\u00f3 no s\u00f3lo dar visibilidad a los proyectos, demostrando la replicabilidad de \u00e9stos a nivel regional y mundial. Adem\u00e1s logr\u00f3 posicionar frente a Europa a Latinoam\u00e9rica como una regi\u00f3n innovadora y creativa donde es posible desarrollar proyectos de \u00faltima tecnolog\u00eda que van en el camino de un mundo m\u00e1s sustentable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Servicios para campa\u00f1a comunicacional:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Concept brief<\/li>\n\n\n\n<li>Naming<\/li>\n\n\n\n<li>Dise\u00f1o de identidad visual (<a href=\"https:\/\/www.heydiseno.cl\/portafolio\/\">ver otros proyectos<\/a>)<\/li>\n\n\n\n<li>Desarrollo de videos<\/li>\n\n\n\n<li>Dise\u00f1o de gr\u00e1ficas publicitarias<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Latam Powertales | Intro video (ES)\" src=\"https:\/\/player.vimeo.com\/video\/893320987?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"\thttps:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_3840\/d234fe184214923.654d4f786dd13.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_3840\/6f89ae184214923.654d4f7872488.png\" alt=\"dise\u00f1o-camapa\u00f1a-comunicacional-enel-x\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_3840\/5d7d49184214923.654d4f786be4a.png\" alt=\"branding-campa\u00f1a-comunicacional\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" 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