{"id":4645,"date":"2023-11-22T21:27:52","date_gmt":"2023-11-23T00:27:52","guid":{"rendered":"https:\/\/www.heydiseno.cl\/portafolio\/diseno-de-marca-lugar-para-barrio-concha-y-toro-2\/"},"modified":"2023-12-07T13:06:37","modified_gmt":"2023-12-07T16:06:37","slug":"diseno-de-marca-lugar-para-barrio-concha-y-toro-2","status":"publish","type":"astra-portfolio","link":"https:\/\/www.heydiseno.cl\/cerramos\/portafolio\/diseno-de-marca-lugar-para-barrio-concha-y-toro-2\/","title":{"rendered":"Marca Barrio Concha y Toro"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Dise\u00f1o de marca lugar para Barrio Concha y Toro<\/h1>\n\n\n\n<p>El Barrio Concha y Toro es una joya hist\u00f3rica en el coraz\u00f3n de Santiago de Chile que posee una animada escena cultural, numerosos bares y restaurantes, galer\u00edas de arte y m\u00e1s. Con el objetivo de incentivar el turismo local y generar una identidad visual es que los vecinos y locatarios del barrio, con el apoyo de <a href=\"https:\/\/sercotec.cl\" target=\"_blank\" rel=\"noreferrer noopener\">Sercotec<\/a>, contactaron al estudio gr\u00e1fico <a href=\"https:\/\/www.heydiseno.cl\/\">Hey Dise\u00f1o<\/a> para el desarrollo de una \u00abmarca lugar\u00bb.<\/p>\n\n\n\n<p>Uno de los grandes retos para el barrio es asegurarse de que su importante herencia hist\u00f3rica y cultural se conserve en el futuro, a la vez que se enfoca en <strong><strong>posicionar al barrio como un espacio recreativo y cultural en un ambiente tranquilo y familiar.<\/strong><\/strong> <\/p>\n\n\n\n<p>Por otra parte el dise\u00f1o de una &#8216;marca lugar&#8217; conlleva una serie de desaf\u00edos. Primero, es fundamental entender y respetar la identidad \u00fanica del lugar, su historia, su cultura y su gente. Segundo, una marca lugar exitosa debe ser inclusiva y participativa; debe ser un proceso colectivo que cuente con el apoyo y la aprobaci\u00f3n de toda la comunidad.<\/p>\n\n\n\n<p>Este \u00faltimo punto es tal vez el m\u00e1s dif\u00edcil de gestionar y es por \u00e9sto que el equipo de Hey Dise\u00f1o desarroll\u00f3 una marca inclusiva que no se centra en ning\u00fan edificio o fachada patrimonial espec\u00edfica sino que rescata aspectos caracter\u00edsticos de la arquitectura y est\u00e9tica de su momento de gloria hist\u00f3rico.<\/p>\n\n\n\n<p>Si quieres saber m\u00e1s detalles de este proyecto te invitamos a leer nuestro <a href=\"https:\/\/www.heydiseno.cl\/2023\/10\/02\/marca-lugar-concha-y-toro\/\">caso de estudio<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_3840\/cc5aa6180548073.6543c718e5598.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"\thttps:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_3840\/877dcd180548073.6543c718dae14.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_3840\/8da65e180548073.6548eb35c5019.png\" alt=\"dise\u00f1o de logo lugar\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/fs\/d96ebc180548073.6543c718dcac7.gif\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_3840\/a191b4180548073.6543c718dbe3f.png\" alt=\"dise\u00f1o de marca lugar logotipo\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/fs\/a2e799180548073.6543c718e873f.gif\" alt=\"isotipo para barrio concha y toro\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_3840\/c23fe2180548073.6543c718de738.png\" alt=\"manual de marca barrio concha y toro\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"\thttps:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_3840\/a47fe2180548073.6543c718d6108.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"\thttps:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_3840\/3af248180548073.6543c718ec150.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_3840\/e47092180548073.6543c718dd98c.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_3840\/4a563f180548073.6543c718e9d02.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_3840\/4fe455180548073.6543c718e6405.png\" alt=\"dise\u00f1o de marca lugar para barrio concha y toro\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"\thttps:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_3840\/4e9962180548073.6543c718d7d81.png\" alt=\"dise\u00f1o de marca lugar\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"\thttps:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/fs\/d58dca180548073.6543c718df53a.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":4640,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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