{"id":4081,"date":"2019-12-19T16:34:08","date_gmt":"2019-12-19T19:34:08","guid":{"rendered":"https:\/\/www.heydiseno.cl\/portafolio\/rediseno-de-marca-para-tienda-retail-2\/"},"modified":"2022-11-24T14:44:57","modified_gmt":"2022-11-24T17:44:57","slug":"rediseno-de-marca-para-tienda-retail-2","status":"publish","type":"astra-portfolio","link":"https:\/\/www.heydiseno.cl\/cerramos\/portafolio\/rediseno-de-marca-para-tienda-retail-2\/","title":{"rendered":"Redise\u00f1o de marca para tienda retail Babycenter"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h3 class=\"wp-block-heading\">Redise\u00f1o de marca para tienda retail Babycenter <\/h3>\n\n\n\n<p>Babycenter es una de las mayores tiendas retail de productos para ni\u00f1os y bebes en Chile; desde ropa y juguetes hasta coches, cunas y sillas para el auto.<\/p>\n\n\n\n<p>En pleno proceso de remodelaci\u00f3n&nbsp;de sus tiendas, la empresa se dio cuenta de la necesidad de&nbsp;redise\u00f1ar su imagen&nbsp;y establecer gu\u00edas generales de marca, inexistentes hasta la fecha, para una mejor comunicaci\u00f3n y reconocimiento de parte del p\u00fablico.<\/p>\n\n\n\n<p>Hey Dise\u00f1o trabaj\u00f3&nbsp;en conjunto con<a href=\"https:\/\/www.gea-arquitectos.cl\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;Gea Arquitectos<\/a>, encargados de la remodelaci\u00f3n de las tiendas, para establecer las l\u00edneas de dise\u00f1o e imagen de marca que se ver\u00e1n a partir de hoy presentes en cada uno de los puntos de venta.<\/p>\n\n\n\n<p>El cambio propuesto fue radical:&nbsp;cambiar tanto el logotipo como la paleta de colores se present\u00f3 como una medida urgente, as\u00ed como crear un completo manual de marca que estableciera los elementos complementarios a cada tienda.<\/p>\n\n\n\n<p>Se estableci\u00f3 una clara organizaci\u00f3n de categor\u00edas en tienda mediante colores e iconograf\u00eda y el redise\u00f1o de marca permiti\u00f3 estandarizar la manera en que se utiliza el logo y otros elementos visuales en los puntos de venta.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400_opt_1\/377f1d42767523.57d7057e30c8c.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_1200\/74f25542767523.57d7057e31369.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/fs\/67dcee42767523.57d70b43ddc37.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img 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