{"id":3954,"date":"2020-07-14T16:29:32","date_gmt":"2020-07-14T19:29:32","guid":{"rendered":"https:\/\/www.heydiseno.cl\/portafolio\/concept-design-bar-2\/"},"modified":"2022-11-24T14:39:03","modified_gmt":"2022-11-24T17:39:03","slug":"concept-design-for-bar","status":"publish","type":"astra-portfolio","link":"https:\/\/www.heydiseno.cl\/cerramos\/en\/portafolio\/concept-design-for-bar\/","title":{"rendered":"Concept design for ConserBar"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h3 class=\"wp-block-heading\">Concept Design ConserBar<\/h3>\n\n\n\n<p>ConserBar&#8217;s partners approached Hey Design with a logo and an idea: to open an establishment offering signature cocktails in Barrio Italia, rescuing the Chilean and reinventing the neighborhood&#8217;s heritage.<\/p>\n\n\n\n<p>Hey Design was in charge of the concept design of the bar, working on the development of the brand; establishing a clear purpose, determining a target positioning and designing the brand strategy with its complete visual identity.<\/p>\n\n\n\n<p>The brand design for this bar results in a modern and cozy place that seeks to rescue the urban, cultural and social heritage of the area through signature cocktails and Chilean cuisine in a relaxed and comfortable atmosphere.<\/p>\n\n\n\n<p><strong>COVID-19<\/strong><\/p>\n\n\n\n<p>Like most bars and restaurants in the country, ConserBar was hard hit by the arrival of Covid-19 in Chile, forcing it to reinvent itself and adapt to the delivery format. We quickly designed cost-effective labels and packaging that would be able to continue delivering the ConserBar experience at home.<\/p>\n\n\n\n<p><a href=\"https:\/\/cenem.cl\/Revista_VAS_10_2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read more about how we adapted to this situation in the interview we did for VAS magazine<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/fs\/944b2392471097.5e6130c1ab27a.png\" alt=\"concept-design-bar\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/www.heydiseno.cl\/wp-content\/uploads\/2020\/07\/fachada-1024x576.jpg\" alt=\"dise\u00f1o-de-marca-para-bar\" class=\"wp-image-2736\" srcset=\"https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2020\/07\/fachada-1024x576.jpg 1024w, https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2020\/07\/fachada-300x169.jpg 300w, https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2020\/07\/fachada-768x432.jpg 768w, https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2020\/07\/fachada-1536x864.jpg 1536w, https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2020\/07\/fachada.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/fs\/88501792471097.5e6133c49b3ac.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/fs\/3a899b92471097.5f0e006fe0a82.jpg\" alt=\"concept-design-bar\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/fs\/9c7db292471097.5f0cd12ea8a10.jpg\" alt=\"dise\u00f1o-de-marca-para-bar\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/fs\/20fd5892471097.5f0cce80d43b3.jpg\" alt=\"concept-design\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/fs\/2837a392471097.5f0cce80d269a.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Covid-19<\/h2>\n\n\n\n<p> Al igual que la mayor\u00eda de los bares y restaurantes del pa\u00eds, ConserBar se vio duramente afectado con la llegada del Covid-19 a Chile, forzandolo a reinventarse y adaptarse al formato de&nbsp;delivery. R\u00e1pidamente dise\u00f1amos etiquetas y envases econ\u00f3micos que fueran capaces de seguir entregando la experiencia ConserBar a domicilio. <\/p>\n\n\n\n<p><a href=\"https:\/\/cenem.cl\/Revista_VAS_10_2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lee m\u00e1s acerca de c\u00f3mo nos adaptamos a esta situaci\u00f3n en la entrevista que nos hicieron para Revista VAS.<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/fs\/da941a92471097.5f0e006fe0f73.jpg\" alt=\"\"\/><\/figure>\n","protected":false},"featured_media":2738,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":null,"ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":null,"header-main-stick-meta":"","header-below-stick-meta":null,"astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"astra-portfolio-categories":[284,290,282],"astra-portfolio-other-categories":[],"astra-portfolio-tags":[116,337,357],"class_list":["post-3954","astra-portfolio","type-astra-portfolio","status-publish","has-post-thumbnail","hentry","astra-portfolio-categories-interior","astra-portfolio-categories-packaging-en","astra-portfolio-categories-identity","astra-portfolio-tags-branding","astra-portfolio-tags-corporate-image","astra-portfolio-tags-restaurants-hotels"],"astra-site-call-to-action":"","astra-site-open-in-new-tab":"0","astra-site-open-portfolio-in":"new-tab","astra-site-url":"","thumbnail-image-url":"https:\/\/www.heydiseno.cl\/wp-content\/uploads\/2020\/07\/conserbar.jpg","thumbnail-image-meta":{"alt":"dise\u00f1o-de-marca-para-bar","title":"conserbar"},"lightbox-image-url":null,"portfolio-type":"page","portfolio-video-url":"","request_time":0.033174037933349609375,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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