{"id":2790,"date":"2020-11-26T12:29:40","date_gmt":"2020-11-26T15:29:40","guid":{"rendered":"http:\/\/www.heydiseno.cl\/?post_type=astra-portfolio&#038;p=2790"},"modified":"2022-11-24T14:37:27","modified_gmt":"2022-11-24T17:37:27","slug":"diseno-de-doypack-atacama-foods","status":"publish","type":"astra-portfolio","link":"https:\/\/www.heydiseno.cl\/cerramos\/portafolio\/diseno-de-doypack-atacama-foods\/","title":{"rendered":"Marca y Doypack Atacama Foods"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h3 class=\"wp-block-heading\">Dise\u00f1o de doypack para Sal De Atacama e identidad para Atacama Foods<\/h3>\n\n\n\n<p>Desarrollamos la identidad de marca y el dise\u00f1o de doypack para<a href=\"https:\/\/saldeatacama.es\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Sal De Atacama<\/a>, comercializado en Espa\u00f1a por Atacama Foods.<\/p>\n\n\n\n<p>Este emprendimiento Chileno-Espa\u00f1ol se dedica a la comercializaci\u00f3n en Espa\u00f1a de productos naturales del desierto de Atacama (Chile); en particular han comenzado con la importaci\u00f3n y venta de Sal De Atacama, una alternativa saludable a otras sales debido a su bajo contenido de sodio pero sin perder sabor o la capacidad de \u00absalar\u00bb.<\/p>\n\n\n\n<p>Se desarroll\u00f3 una identidad de marca para Atacama Foods inspirada en la sal, los cristales y minerales del desierto y los reflejos en el paisajes \u00fanico que ofrece Atacama. Junto a la marca se dise\u00f1aron algunos \u00edtems de papeler\u00eda claves para la venta y difusi\u00f3n de la empresa; carpeta, tarjetas, firmas, etc.<\/p>\n\n\n\n<p>Luego, el dise\u00f1o de packaging estuvo liderado por el producto mismo; Sal De Atacama, con mayor reconocimiento en el mercado y denominaci\u00f3n de origen. <\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/fs\/41903e108120887.5fbfc173d3dd5.gif\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/fs\/3bb5de108120887.5fbcffafb1e75.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/fs\/e48275108120887.5fbcffafb2e15.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400_opt_1\/db9d30108120887.5fbd923f0c364.png\" alt=\"dise\u00f1o-de-doypack\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/fs\/0328f1108120887.5fbd1db6a27a8.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400_opt_1\/14498a108120887.5fbd5565b0955.png\" alt=\"packaging-design-chile\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400_opt_1\/cf6c73108120887.5fbd5565b0f64.png\" alt=\"dise\u00f1o-doypack-chile\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" 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alt=\"dise\u00f1o-de-envases-chile\"\/><\/figure>\n","protected":false},"featured_media":2793,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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