{"id":2585,"date":"2020-01-15T17:23:47","date_gmt":"2020-01-15T20:23:47","guid":{"rendered":"http:\/\/www.heydiseno.cl\/?post_type=astra-portfolio&p=2585"},"modified":"2022-11-24T14:41:15","modified_gmt":"2022-11-24T17:41:15","slug":"rebrand-surlat-lactose-free","status":"publish","type":"astra-portfolio","link":"https:\/\/www.heydiseno.cl\/cerramos\/en\/portafolio\/rebrand-surlat-lactose-free\/","title":{"rendered":"Lactose free milk rebrand"},"content":{"rendered":"\n
\n
\n

Surlat lactose free rebrand<\/h3>\n\n\n\n

Hey Design was the winning agency in the bidding for the image redesign of Surlat Sin Lactosa<\/a>.<\/p>\n\n\n\n

The first brand Surlat had recently changed its image and the Lactose-Free line could not be less. It was necessary to create a modern, young and urban identity that would live up to Surlat’s new positioning.<\/p>\n\n\n\n

The result was a new and \u00abfluid\u00bb logo. A handmade, free and energetic visual identity that was reflected on the new milk cartons, yoghurts packaging, butter and cheeses.<\/p>\n\n\n\n

Photos: @surlatchile<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Surlat
Antes y despu\u00e9s<\/figcaption><\/figure>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n
\"milk<\/figure>\n\n\n\n
\n
\"redise\u00f1o<\/figure>\n\n\n\n
\"Surlat<\/figure>\n<\/figure>\n\n\n\n
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\n
\"Surlat<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
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